The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.

 

 



From educational tools and events to promotional programs and public policy initiatives, IHRSA brings you success... by association!

Join | Renew
Pledge Your Support

 
Search IHRSA Blog

Welcome to the IHRSA Blog

The Online Home of IHRSA.org news.

Blog Home |  Subscribe to our RSS Feed

Entries in Mercado Fitness (13)

Friday
Mar282014

More on IHRSA's inaugural convention in Mexico

Updating a blog post from earlier this week, we have a complete press release on the inaugural IHRSA Mercado Fitness Mexico City Conference and Trade Show.

The event will be held in Santa Fe, Mexico, Oct. 22-23, 2014.

“As the second largest market in Latin America, the time is right to launch an industry-wide educational and networking event in Mexico,” said Joe Moore, IHRSA president and CEO. "The inaugural IHRSA Mercado Fitness Mexico City Conference and Trade Show, presented in conjunction with the World of Business Ideas (WOBI) Forum in Santa Fe is the ideal venue to bring our vibrant industry together. "

Check out the entire press release in the IHRSA Media Center.

Thursday
Sep192013

Brazil conference and trade show report by Mercado Fitness

Mercardo Fitness, based in Argentina, is a strategic partner of IHRSA in Latin America. The Fitness Business Channel was all over the recently completed IHRSA/Fitness Brasil Latin American Conference & Trade Show in Sao Paulo, Brazil, with its cameras and reporters.

Check out its report - in English, Spanish and Portuguese - with contributions from IHRSA Vice Predsident of Global Products Jay Ablondi and IHRSA Senior Manager Latin America Jacqueline Antunes.

For IHRSA's coverage of the event, visit IHRSA Live.

 

Thursday
Sep052013

Plenty of ideas from Velez at IHRSA Fitness Brasil

Guillermo Velez discusses a marketing campaign during his seminar at the 14th IHRSA Fitness Brasil Latin American Conference & Trade Show.Guillermo Velez, an editor at Mercado Fitness, presented a seminar at the 14th IHRSA Fitness Brasil Latin American Conference & Trade Show.

The extremely visual presentation gave the packed full room a myriad of examples of marketing, from both large fitness chains to small, independent clubs.

Velez wanted to show club owners, marketing personel or ayone in charge of creating campaigns, that there are many different ideas out there for the taking.

"A lot of ideas already exist but not all are copyrighted," he said after the 90-minute talk. 

"In the end, the best campaigns are the ones that are the most simple; the ones that target to emotions."

To see the many examples used by Velez, go to www.mercadofitness.com/ihrsabrasil2013.

Page 1 2