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Entries in IHRSA/Mercado Fitness Mexico City Conference and Trade Show (4)


This Week in the Fitness Industry: 12,000+ Mexican Health Clubs Serve 4.1M Consumers

12,000+ Health Clubs Serve 4.1 Million Consumers in Mexico
The just-released IHRSA State of the Mexican Health and Fitness Industry Report found that 12,376 Mexican fitness facilities generate an estimated U.S. $1.8 billion in revenue from 4.1 million members.

The report, which was sponsored by Movement, and compiled in collaboration with Club Intel with support from Mercado Fitness, was based on a survey of 239 club operators representing 1,434 facility locations. The findings indicate that more than four million Mexicans are members of health clubs, with a market penetration rate in Mexico of 3.2%.

“To put that into perspective, the penetration rate is 18.5% in the United States for health club membership and more than 20% for health club utilization—so there is tremendous growth potential for the industry in Mexico,” said Jay Ablondi, IHRSA’s executive vice president of global products, previewed the report’s findings during the 3rd annual IHRSA Mercado Fitness Mexico City Conference & Trade Show, which took place in Mexico City on October 26 & 27, 2016.

Learn more about The IHRSA State of the Mexican Health and Fitness Industry Report, which is available in English and Spanish.

Britain Fights Obesity Crisis with ‘Daily Mile’ School Program
Britain is attempting to improve its obesity crisis with a voluntary “daily mile” program that encourages primary school students to run, jog, or walk a mile during the school day. The initiative has caught on, according to The Washington Post, and every day tens of thousands of schoolchildren across the U.K. participate in the daily mile, in addition to their regular physical education classes. Students don’t change their clothing, compete with one another, or know when the teacher will tell them when it’s time to rush outside. A 9-year-old boy told The Post that the daily mile “makes me feel like I’m proud of myself” and means that “during lessons, I can concentrate a bit more.”

Pokémon Go Players' Fitness Gains Overstated, Short-lived
When Pokémon Go madness swept the world this summer the game was touted as a way to get children—and gamer adults—more active as they walked around their communities lost in augmented reality. And while there was some proof that the game encouraged users to move more than they normally did, new research published in the British Medical Journal suggests that the results were overstated and short-lived, TechCrunch reports. According to researchers, a group of Pokémon players showed an average of 955 extra steps per day during the week after the game came out, while a control group remained near the baseline. Unfortunately, “that thousand-step gain was cut in half by week four, however, and by week six was all but wiped out.”

IHRSA Announces Nominees for Board of Directors
IHRSA has announced four nominees for the IHRSA Board of Directors. They are:

  • Bryan O’Rourke, Owner of Gold’s Gym, Houston, TX and CEO, Integerus, LLC
  • Alan Leach, Regional Manager, West Wood Clubs, Ireland
  • Carrie Kepple, Club Manager, Les Mills, New Market, New Zealand
  • Brad Wilkins, Senior Vice President, Operations and Chief Operating Officer, Cooper Aerobics and Cooper Wellness Strategies, Dallas, TX

All four will stand for election at the annual meeting on Friday, March 10 during the IHRSA 2017 International Convention & Trade Show in Los Angeles. Read our full press release on the board nominees. 


IHRSA Events in Brazil and Mexico Highlight Achievements and Promise

This past fall, I had the pleasure of attending the industry’s premier gatherings in Brazil and Mexico—the 16th Annual IHRSA/Fitness Brasil Latin American Conference & Trade Show, which took place in September, and the 2nd Annual IHRSA/Mercado Fitness Mexico City Conference & Trade Show, which took place in October. As a result, I’m able to report, with confidence, that the Latin American fitness industry is healthy, vibrant, and overflowing with potential.

Bullish in Brazil 

São Paulo was once again the host city for IHRSA/Fitness Brasil. More than 15,000 professionals took part in the region’s largest industry gathering. While the Brazilian economy as a whole struggled in 2015—and continues to battle strong headwinds this year—the fitness industry fared better, especially in the budget sector, where low-cost clubs continued to open at an impressive rate.

During the three-day IHRSA/Fitness Brasil event, the Transamerica Expo Center was bustling with activity, as 157 companies showcased their products and services, engaging trade show visitors. Waldyr Soares, the president of Fitness Brasil, observes that the strong showing by both exhibitors and attendees is a strong indication that the Brazilian health club sector is definitely open for business. He reports that the number of exhibitors increased by an impressive 15% over 2014, while attendance at the educational sessions rose by a solid 10%.

“People come here to catch up, regardless of the struggle the Brazilian economy is facing,” Soares said. “This industry is forward-looking.” 

On the Move in Mexico 

As for the 2nd Annual IHRSA/Mercado Fitness Mexico City Conference & Trade Show, Jacqueline Antunes, IHRSA’s senior manager for Latin America, summed it up this way: “It was gratifying to see the industry come together in Mexico City in such numbers. … There’s clearly a need for more collaboration, learning, and networking.”

Conference attendance grew by a substantial 37%, and trade show participation by a remarkable 50%, over figures for the inaugural 2014 gathering.

“I’ve attended both IHRSA events in Mexico City, and have had a great experience!” said José Manuel Pérez y López, the regional manger for Mexico’s Sport City Clubs. “These conferences have great value, because, while the speakers have an international perspective on the fitness industry, they offer useful tools that apply to the Mexican industry.”

Read Jay Ablondi’s full account of both events in the March issue of CBI. 


2nd Annual IHRSA / Mercado Fitness Mexico City Conference & Trade Show

Bill McBride, the president and CEO of Active Sports Clubs, a San Francisco–based chain, and BMC 3 consulting, left, and IHRSA Senior Manager Latin America Jacqueline Antunes attend the 2nd Annual IHRSA / Mercado Fitness Mexico City Conference & Trade Show. The conference kicked off yesterday and the trade show opens today in Santa Fe, Mexico.


IHRSA/Mercado trade show is open

IHRSA and Mercado Fitness cut the ribbon, opening the trade show.The trade show floor for the first IHRSA/Mercado Fitness Mexico City Conference & Trade Show did not disappoint.

Like all other IHRSA or Mercado Fitness events, the top companies with the latest and most innovative products were on display for the throngs of attendees.

Stay tuned here for more photos of the trade show, which goes on 11 a.m. to 5 p.m. CDT. Wednesday and Thursday.