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Entries in Holmes Place (2)

Wednesday
Mar222017

3 Ways Holmes Place Health Clubs is Retaining Millennials Through Programming 

by Matteo Cerruti, group exercise director, Holmes Place Health Clubs

Millennials are the largest generations yet—they’re estimated to be 2.5 billion strong globally and are moving into its prime working and spending years. This generation is shaping the way brands position their products or services to match the way millennials make their buying decision. Companies focused on engaging with them appropriately will differentiate themselves in the market place and forge long-term relationships with these special customers.

Retention remains the largest challenge of the fitness industry and we know that longer tenured members have bottom-line implications in the stability and growth of the fitness facilities. According to the 2016 IHRSA Health Club Consumer Report, millennials view their club membership as a short-term investment mainly due to competing career and/or family obligations, and also because younger adults are often more transient in nature.

Holmes Place Health Clubs—a 90-club business spanning 10 countries in Europe—has several millennial-geared strategies that fitness facilities can implement in their programming to secure lasting relationships, prevent early cancellations, and improve member retention.

Continue reading "3 Ways Holmes Place Health Clubs is Retaining Millennials Through Programming."

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Friday
Oct182013

Nick Coutts receives European Club Leadership Award

Nick Coutts accepts European Club Leadership Award from IHRSA Chairperson, Brent DardenThe European Club Leadership Award was presented to Nick Coutts, CEO of Fitness Hut in Portugal, on Friday at the 13th Annual IHRSA European Congress in Madrid.

The award honors the person who has done the most to advance his or her company and the industry through strong leadership and performance.

His current company, Fitness Hut, was created with two partners in Portugal, despite the recent recession, and has succeeded with a premium, low-cost option.

Coutts can often be seen at IHRSA events as a presenter. He is also involved in AGAP, his national industry federation. 

Coutts began his career in the industry 20 years ago as a gym instructor and sales consultant. It was at Holmes Place where he really got noticed – first as a club manager and then in the next 15 years rising to become CEO of Holmes Place Iberia, overseeing 30 locations.