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Entries in group exercise (11)


Top 3 Strategies to Improve Your Health Club’s Group Exercise Experience

Perhaps the biggest takeaway for health clubs from the increasing prevalence of boutique fitness studios is that the market is hungry for personalized group exercise experiences. 

Unfortunately, the group X program is frequently an overlooked aspect of running a successful fitness facility. But, when managed properly it can increase revenue, referrals, and member retention, making it a key element to the club’s overall success. 

Marisa Hoff, general manager for Stevenson Fitness in Oak Park, CA, will teach health club owners and operators strategies to make the most out of their group X program in IHRSA’s Thursday, July 14 webinar, "Engage & Retain with Innovative Group X Programs." 

Here are Hoff’s top three things club owners should do to improve their group X experience. 

1. Provide Ongoing Member Experience Training for Staff 

Of course, all great group X programs are contingent on hiring great staff—but the work doesn’t stop there. 

“You need to continue to work with them to ensure they’re doing everything they can to create a memorable experience in the classroom,” Hoff says. “During the webinar, I’ll offer lots of tips and tools owners can use to train their staff to do so.” 

2. Make Each Group X Format a Unique Experience 

Many of your club’s group X classes may take place in the same room, but that doesn’t mean they should look or feel the same. Differentiating between classes in this way helps to create a sense of community among members, which the club can foster using social media groups. 

“At Stevenson Fitness, we try to create communities in each format, and one way to do that is to create smaller social media groups” Hoff says. “We also make each format its own special experience; for Zoomba we dim the lights, boot camp is about the grid. We use lighting and different techniques, like candles, to make each format feel totally different from the next so it’s not just one big empty classroom.” 

3. Listen to What Your Members Are Telling You 

“Always listen to your members and engage with them to get their opinion and feedback on a regular basis,” she says. “What owners think members want and like isn’t necessarily the case—you have to continue to survey; that will allow you to keep your programming fresh and cater to the needs of the members.” 

Hoff’s webinar will go in-depth on each of these elements and more. The webinar’s learning objectives include: 

  • Identify the key factors to look for when hiring and interviewing potential instructors.
  • Explore the importance of the group exercise manager's role and the primary responsibilities for that position.
  • Gain insight into how to best design a studio or classroom.
  • Discover important elements for schedule design and balance.
  • Obtain tips on how to design systems in order to maximize the role of the instructor in increasing member engagement.  

“Attendees will leave with some very tangible practices for what to do from hiring to making sure you’re doing ongoing training with your staff,” she says. “I’ll also share actionable strategies that we use at Stevenson Fitness to create a memorable class experience with group X and make sure we keep our programming fresh and innovative. People will come away with tangible strategies they can implement right away—they’re not expensive and the're easy to implement.”

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