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Entries in Goodlife Fitness (17)


This Week in the Fitness Industry: Merritt Athletic Clubs Unveils New Brand Identity 

Merritt Athletic Clubs Unveils New Brand Identity  
Merritt Clubs, formerly Merritt Athletic Clubs, marked its 40th anniversary by launching a new brand identity that better communicates the continual evolution of the company’s fitness facilities and programs. In addition to the new name, Merritt now has a new logo, messaging, website, and signage that is already installed in its nine locations. “Our mission is to change the way people think about fitness,” COO Mark Miller said in a release. “To us, fitness means strengthening your body and mind in the comfort of a place that feels like home, with a friendly staff that feels like family. Our new brand is helping to tell this story and it truly captures our purpose of being the best part of our member’s day and the spirit of our clubs.”   

TRX Named IHRSA Associate Member of the Year
We’re excited to announce that TRX, a leading producer of functional training programs, education, and equipment, is our 2017 Associate Member of the Year! "We are delighted to honor our good friends at TRX for their ongoing support of IHRSA and for their work to grow the industry,” said Joe Moore, IHRSA's president and CEO. “When Randy Hetrick launched the first Travel X, the precursor to the TRX Suspension Trainer in 2004, he foresaw what the future of functional training would be for millions of fitness consumers. Since then, TRX has been a leader in delivering innovative products and programs designed to not only inspire people to be more active, but more importantly, help them achieve their fitness goals.” The Associate Member of the Year Award is presented annually to recognize an IHRSA Associate Member for their significant contributions to the advancement of the health club industry, as well as their support of IHRSA, its members, and its mission through program and event participation, advertising, and sponsorship. The award will be presented during IHRSA 2017 in Los Angeles, CA, March 8-11. Read the full “TRX Named 2017 Associate Member of the Year” press release.

Blink Fitness Offers Amazon Lockers in 7 Manhattan Clubs
Blink Fitness announced Wednesday that seven of its 11 Manhattan locations are now home to Amazon Lockers, which offer members and the community a self-service delivery location to pick up and return packages from Amazon Lockers are cropping up nationwide and there are more than 100 in and around New York City and, according to Blink, this is the first time Amazon Locker has worked with a fitness club. "Blink's collaboration with Amazon is a natural fit to benefit both our members and the community at large," said Blink Fitness President Todd Magazine. "Our member experience comes first, so we're thrilled that members will no longer have to worry or go out of their way to receive a package. Secondly, the Amazon Lockers will help introduce our state-of-the-art facilities to a new audience and hopefully encourage them to make their fitness resolutions with Blink."

Equinox CEO Talks Trump, Company Growth

Last week, Equinox CEO Harvey Spevak spoke to CNBC about how President-elect Donald Trump may affect business, and shared his thoughts on company growth and the SoulCycle IPO.

33% of Canadians Resolved to Improve Physical Fitness in 2017
One in three Canadians said improving their physical fitness and eating habits was their top New Year’s resolution, according to a new Ipos survey that was conducted on behalf of GoodLife Fitness. The survey also found that 21% of Canadians said they would focus on financial goals; 13% wanted to dedicate more time to travel and leisure; 11% planned to put a stop to bad habits, like drinking and smoking; and 10% will try to spend more time with family and friends. “It’s great to see more Canadians choosing fitness and nutrition as their number one resolution for 2017 because it suggests people are making positive choices when it comes to eating well and being active, with the goal of feeling better overall,” said David ‘Patch’ Patchell-Evans, founder and CEO of GoodLife Fitness.


This Week in the Fitness Industry: Club Offers Free Access to Locals Displaced by Hurricane

South Carolina Club Offers Free Access to Locals Displaced by Hurricane Matthew
Sportsclub Fitness & Wellness, an IHRSA member with three clubs in South Carolina, is generously inviting those who have been displaced by the effects of Hurricane Matthew to make use of any of its locations for free through Sunday, October 9. 

Related IHRSA resources:

GoodLife Fitness to Add 600 New Positions as Growth Continues
GoodLife Fitness announced last week that the company will hire 600 new Associates in clubs across Canada, by the end of August 2017. The Canadian owned and operated company will open 15 GoodLife Fitness clubs across the country. In November, GoodLife will also celebrate the grand opening of a new 60,000 square foot home office, in London, Ontario. “It’s a very exciting time for us, as we look to grow the GoodLife Fitness family by 600 people over the next year,” David ‘Patch’ Patchell-Evans, founder and CEO of GoodLife Fitness, said in a press release. “When I opened my first club in 1979, it was a small 2,000 square foot location in London and all I knew is that I wanted to care for people and help them experience the incredible benefits of exercise,” continued Patch. “Even as we’ve grown to become the fourth largest chain in the world and largest in Canada, it’s still so important to us that the people joining our team are caring, knowledgeable and share our passion for helping others be the best version of themselves.”

Wellness Coaching Helps People to Lead Healthier Lives, Study Finds
Increasingly, American companies and health insurers are providing “wellness coaches” to help motivate people to lead heathier lives and, ultimately, curb the rise of chronic diseases. And, while wellness coaching is a relatively new field, a Mayo Clinic study suggests that the practice is helping people achieve results. According to the 12-week study, the majority of 100 participants who worked with a wellness coach lost weight, improved their eating habits, and increased their physical activity. “Many people can implement positive lifestyle changes, but maintaining change over time is extremely difficult,” Matthew M. Clark, a clinical psychologist at Mayo Clinic and the lead author of the study, told The Wall Street Journal. “This finding highlights the importance of ongoing strategies and support for positive lifestyle changes.”

Meet the IHRSA Advocate: Your New Guide to Health Club Industry Advocacy
Keeping up with the latest industry advocacy information can be challenging. The legislative process can sometimes move quickly and bill revisions can be easily missed. That is why our public policy team created the IHRSA Advocate—to allow you to continue effectively managing your business without missing a beat. 

The IHRSA Advocate is a new bi-weekly advocacy e-newsletter that will help you recognize and understand the latest information on health club policies and trends, and summarize exactly how these initiatives impact your daily business operations. Learn more about the IHRSA Advocate.


Anytime Fitness, 24 Hour Fitness, GoodLife Fitness: Perennial Leaders of IHRSA's Global 25

Any company that can maintain a leadership position within an industry for five or more years must have success embedded in its DNA. But just as DNA strands differ, no two companies share the same road map to long-term viability.

Every business leader can point to certain attributes that have helped to set their company apart—its clearly stated mission and commitment to it; its highly knowledgeable and experienced management team; its well-trained, customer-focused staff—or its business model, which solves a problem for consumers, or serves their needs better than anyone else.

CBI spoke with three such organizations, Anytime Fitness, 24 Hour Fitness, and GoodLife Fitness, about the story behind their rise to prominence, and their ability to maintain their front-runner status—year after year, on the IHRSA Global 25 lists—in an increasingly competitive
 club environment.

Anytime Fitness: It’s About Flexibility 

Anytime Fitness, Singapore

Compared to privately—or even publicly—owned brands, franchisors face a particular challenge. They need to maintain quality and uniformity in their offerings, yet there’s only so much they can dictate to franchisees—who tend to be entrepreneurial by nature—before they begin to rebel.

What sets Anytime Fitness apart, noted Chuck Runyon, the cofounder and president of the 3,200-unit franchisor, based in Chanhassen, MN, is its ability to leverage that desire for independence and flexibility to its distinct advantage, helping to keep the company in the IHRSA Global 25 for well over a decade.

“We’ve intentionally designed elasticity into the model, and our gym operators have the space and autonomy they need and want to offer small-group, functional, virtual, and traditional personal training to our members,” he said. “This approach harnesses the varying expertise and passion of our diverse ownership group, and they appreciate the nimbleness this methodology affords.”

Continue reading "Anytime Fitness: It's About Flexibility."

24 Hour Fitness: Transformative People, Transformative Message 

24 Hour Fitness, Kew Gardens, NY

24 Hour Fitness has been an IHRSA Global 25 stalwart since CBI began tracking the leading international players nearly 20 years ago. While the well-run San Ramon, CA–based organization can point to a wide range of factors that can account for its stellar decade-over-decade success, company CEO Mark Smith puts its management team squarely atop the list—dating back to the days of founder Mark Mastrov, now the principal in New Evolution Ventures (NeV), a private equity firm.

“24 Hour Fitness has been a successful business for over 30 years because we’ve built it with a talented team of executives, and field and club leadership with great expertise,” Smith said. “In fact, the company already had a strong, established executive group when Frank Napolitano and I came on board in 2014, and, because of that, our goal was to make as few changes as possible.“

The individuals that have been added to the leadership team are helping to enhance and strengthen the strategy already in place, and they’ve already had a positive impact on the business.

“For example, Lashaun Dale, our vice president of content and programming, has brought innovation and unique studio-style programs to group exercise. Richard Boyd, who joined us as senior vice president of fitness and strategic initiatives, has been spearheading our new group training programs. And we were fortunate to be able to bring on industry veteran Bobby Cappuccio as director of training,” he said.

Continue reading "24 Hour Fitness: Transformative People, Transformative Message."

GoodLife Fitness: Moving with the Market

GoodLife Fitness, Toronto Pearson International Airport, Canada

Very few companies have managed to accomplish what GoodLife Fitness has. Based in London, Ontario, Canada, the company has been thriving for more than 35 years with the same owner in place.

CEO David “Patch” Patchell-Evans, a five-time Canadian rowing champion, marathoner, and avid heli-skier, has been at the helm since he founded GoodLife in 1979.

Patchell-Evans encapsulates the chain’s strategy in one word: growth—particularly as it relates to ensuring that GoodLife has locations wherever members want to work out.

“We’ve always had a key focus on growth,” he said. “We know that one of the biggest factors in ensuring that people continue to work out on a regular basis is having convenient locations close to their work or home. Because of our size and breadth, Canadians can work out almost anywhere in Canada, and in much of the U.S., through our reciprocal agreement with 24 Hour Fitness.”

Continue reading "GoodLife Fitness: Moving with the Market."


GoodLife Fitness Thrives in Canada’s Low-Cost Club Market

Four years ago, GoodLife Fitness Founder and CEO David “Patch” Patchell-Evans made the decision to focus on benefitting Canadians through the low-cost club market—and the strategy has paid off. Today, the London, Ontario-based company boasts more than 350 clubs in Canada—up from about 250 facilities in 2011. 

The low-cost clubsFit4Less by GoodLife and Éconofitness by Énergie Cardio, GoodLife’s model of clubs in Québecare expected to hit 100 locations by spring 2016. 

"People are amazed when they walk into one of our Fit4Less or Éconofitness clubs," Patchell-Evans said in a release. "The clubs are pristine, spacious, and offer a huge variety of top-of-the-line cardio equipment; premium selectorized strength equipment; and a vast selection of free weights. They can't believe that the most advanced fitness equipment is available to them in such high quality facilities for such a low cost. In four short years we're already on target to open 100 clubs by the spring and there is so much more opportunity that still exists across the country for growth and development of this club model." 

Fit4Less offers memberships at the lowest cost in Canada at $4.99 every two weeks (+ joining fee and applicable taxes) for a 4Less membership, which includes access to one club of choice plus access to strength training equipment, free weights and cardio equipment, a 30-minute express circuit, and 24-hour club access at many locations. 

For $9.99 every two weeks (+ joining fee and applicable taxes), for a Black Card membership, members have access to all club locations, a two-week commitment membership, as well as many excellent benefits such as half price cooler drinks; the opportunity to share their membership with friends and family; massage chairs; and HydroMassage beds in select locations. 

Éconofitness offers memberships starting at $120 per year, payable at $10 per month, which includes access to one club of choice, an orientation session on the 30 Minute Express Circuit, and virtual group classes. 

"I am so thrilled that we are able to offer these incredible clubs to Canadians," Patchell-Evans said. "We know that Canadians are looking for different ways to achieve their health and fitness goals. Some are just starting their journey and are excited to come to a club that offers no judgment, where they feel welcome and are able to get started without feeling any intimidation because they know many people are on the same journey that they are. Some people are experienced exercisers who know exactly what equipment they want to use and they want the convenience of coming to one of our 24/7 clubs whenever they want. We also know there are some people are on a budget and this incredible price point gives them the opportunity to achieve their goals in a great facility—they don't have to sacrifice on great equipment, safety or cleanliness because the cost is lower." 

GoodLife said it plans to expand their low cost offerings to over 500 clubs across Canada in the coming years.


IHRSA Announces 2016 Industry Award Recipients

We’re excited to announce that three award recipients will be honored during IHRSA 2016, March 21-24 in Orlando, FL.

“I am privileged to honor these three outstanding members of the IHRSA family as this year’s award recipients” said Joe Moore, IHRSA president and CEO. “And, on behalf of IHRSA and the entire industry, I thank them for their exceptional commitment and service to their communities and their customers.” 

  • The Woman Leader Award in honor of Julie Main will be presented on Monday, March 21st to Maureen (Mo) Hagan.
  • The Associate Member of the Year will be presented on Tuesday, March 22nd to Visual Fitness Planner.
  • The Outstanding Community Service Award will be presented on Wednesday, March 23rd to The Claremont Club of Claremont, CA. 

Woman Leader Award: Maureen (Mo) Hagan

IHRSA celebrates the legacy of Julie Main by presenting the Woman Leader Scholarship Award to a woman who exemplifies what Julie stood for: courage, perseverance, excellence, and professionalism. Maureen (Mo) Hagan, vice president of program innovation for GoodLife Fitness and canfitpro, is this year's honoree. 

“I am moved to win an award named after one of the most inspirational female leaders our industry has ever seen,” Hagan said. “This is a key milestone for me in my life, one that I will always cherish.”

Outstanding Community Service: The Claremont Club

The Outstanding Community Service Award is presented to an IHRSA member that has made a longstanding commitment to making a difference in, and beyond, their community. The Claremont Club of Claremont, CA, is the recipient of this year’s Outstanding Community Service Award.

The impact of The Claremont Club’s community outreach is felt far and wide, and at the heart of it is the belief that exercise is medicine. Among the life-changing programs offered by the club are Living Well After Cancer, Project Walk (dedicated to improving the quality of life of clients with spinal cord injuries), summer camp scholarships, and Adopt-a-Family, which offers support to families during the holiday season.

“We are humbled and honored to be recognized as the 2016 recipient of the IHRSA Outstanding Community Service Award,” said Mike Alpert, president and CEO of The Claremont Club. “The programs that have become core to our club and a large part of our culture are proof that exercise and fitness in the right environment have a remarkable impact on the quality of life of those struggling with chronic injuries and illness.”

Associate Member of the Year: Visual Fitness Planner

The Associate Member of the Year Award is presented annually to recognize an IHRSA Member for their significant contributions to the advancement of the health club industry, as well as their support of IHRSA, its members and its mission through program and event participation, advertising, and sponsorship.

Visual Fitness Planner was selected as this year's honoree due to their passion for the industry and commitment towards helping club operators better use technology to solve their needs and grow revenue. 

The IHRSA Awards Program seeks to “recognize, celebrate, and inspire.” For more information about IHRSA’s annual industry awards, including prior recipients, please visit


This Week in the Fitness Industry 8-22-14: GoodLife aiming high

It's all about our members in the latest This Week in the Fitness Industry. Associate members receving national recognition, acquistions and new brands are among the items:

  • MINDBODY and Wellbeats fastest-growing U.S. companies
  • Star Trac is Vendor of the Year
  • GoodLife Fitness growing with current model and new brand
  • Sport & Health purchased

Read more on all of these in This Week in the Fitness Industry.


GoodLife Fitness cracks 1 million members

GoodLife Fitness CEO David Patchell-Evans.GoodLife Fitness had big plans for Canada's 147th birthday last week - by celebrating its own monumental accomplishment.

The Canadian health club chain recently hit the 1 million member mark for its 310 locations. The company, led by CEO and founder David Patchell-Evans, began in 1979.

"I would like to wish everyone a happy Canada Day and say thank you, to the more than 1 million Canadians who trust GoodLife Fitness with their health and fitness goals," said Patchell-Evans. "For over 35 years, GoodLife has provided Canadians with the best facilities and programs while creating a welcoming and judgement-free atmosphere for new and existing members."    

GoodLife is the largest fitness company in Canada and the fourth largest worldwide.

For more, check out a recent GoodLife press release.


This Week in the Fitness Industry: 5-9-14

As always, we like to deliver you a wide array of news on the health and fitness industry in This Week in the Fitness Industry. 

We may have outdone ourselves this time around. How about:

  • history of the burpee
  • health club in an airport
  • exercise helping cancer patient
  • rebranding of a popular chain

Read on for more on all This Week in the Fitness Industry entries.


This Week in the Fitness Industry 3-28-14

This Week in the Fitness Inustry is designed to keep you informed of what is happening in the industry - just as the title suggests.

We at IHRSA feel that this week we are doing that. Consider us your weekly fitness industry news feed all wrapped up nicely in one alert.

How is this for some big names this week: David Patchell-Evans Octane Fitness, David Lloyd Leisure, Henry Polessky and Skrillex. The last one is big pretty much everywhere but the fitness industry ... for now.

Read This Week in the Fitness Industry to see what was going on this week.


This Week in the Fitness Industry 12-20-13

Here's what we have for This Week in the Fitness Industry:

  • Health and wellbeing in 2014 in Canada
  • Stake in Snap Fitness for sale
  • Great workout, your insurance premiums are now lower
  • Achieving goals helps your relationships and confidence

Read on to check out This Week in the Fitness Industry.