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Entries in Fresh Fitness (2)

Monday
Dec222014

Fitness World Purchases Fresh Fitness Denmark

Henrik Rossing (left) and Rasmus Ingerslev (right)On Friday, December 19, Fitness World, the leading chain in Denmark purchased Fresh Fitness, Denmark. As a result, the two-fastest growing Danish fitness chains in Denmark are now under the same ownership. As CEO of Fitness World, Per Lyngbak Nielsen said, "It's like having Messi and Ronaldo playing on the same team". He adds, "Over the past 9 years, we have been able to secure a very strong market position in Denmark, and with the acquisition of Fresh Fitness (Denmark), we have an even broader range of services and competencies we can use as a platform for international growth."
Fresh Fitness Denmark was owned by Health & Fitness Nordic (HFN) and a group of investors led by IHRSA board member Rasmus Ingerslev. Ingerslev will serve with Henrik Rossing, the founder, majority shareholder and Chairman of Fitness World.
"The timing of the sale was good for both parties, and on a personal note, I am looking forward to working with new and old colleagues in my role as Vice Chairman on the board of Fitness World," said Ingerslev.
Fresh Fitness Norway and Sweden, owned by Health & Fitness Nordic remain unchanged. Read the full news release here...
Monday
Jun172013

Merger will create one of largest fitness companies in Nordic region

It was recently announced that a new company will be formed that will create one of the largest fitness companies in the Scandinavian region.

The new company, which will combine the SATS, Elixia, SAFE, Metropolis, Fresh Fitness brands, will have an excess of 2,000 employees, 181 locations and more than a half million members.

“The fitness market is undergoing change due to new competitors, changed customer preferences and demographics, new technologies, and in new ways of training. This merger will allow us to bring customers a wider range of training options, to invest in and lead changes in new technology and products to support our customers’ training preferences” said Olav Thorstad, CEO of TryghedsGruppen’s Health & Fitness Nordic, a private equity firm that is partnering with Altor Equity Partners.

For more, click here.