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Entries in Doug Cash (1)


The Business of Tennis at IHRSA 2016

As a huge fan of tennis, and as IHRSA's and the industry's representative on the Tennis Industry Association's (TIA) Board of Directors, I've spoken to many IHRSA members over the years about incorporating tennis programming into the IHRSA 2016 agenda.

So, now I am thrilled to announce we have invited some of the tennis community’s most highly respected members to speak on the business of tennis at the convention in Orlando, taking place March 21-14, 2016.

The four speakers are John Embree, CEO of the United States Professional Tennis Association (USPTA), Ron Steege, director of tennis for Greenwood Athletic and Tennis Club, Doug Cash, Cash Flow Tennis, and Greg Lappin, who served as Life Time Fitness’ national tennis director from 2012 - 2015 where he oversaw the tennis operations for 21 clubs. 

On Monday, March 21, from 3:15 p.m. - 4:15 p.m., John Embree will present "The Tennis Director of the Future." When I spoke with John about doing a session at IHRSA 2016, he replied enthusiastically, "I have always said that IHRSA is one of the most energizing and motivating conventions I have ever attended! And I’m really looking forward to talking with IHRSA members about the current landscape of sports, future trends in tennis, and opportunities for tennis directors and clubs with tennis programming."

Also on Monday, from 4:45 p.m. - 5:30 p.m., Ron Steege will present "Think You Can't Make Money in Tennis, Guess Again!"

And then on Tuesday, March 22 from 2:00 p.m. - 3:00 p.m., Doug Cash and Greg Lappin, most recently national tennis director of Life Time Fitness, will present "15 Take-A-Ways for Tennis Club Owners."

When I spoke with Doug and Greg about their joint session, Doug said, “I am excited to see tennis taking a bigger role in this years convention. Clubs with tennis were the backbone of IHRSA founders. I am honored to be part of that movement.” And Greg added, “there is more going on with tennis now than for the last several years, including several new, large tennis initiatives underway. Doug and I are excited to share our observations with the IHRSA crowd!”

We set out to create sessions that would appeal to not only tennis directors but the owners of clubs that provided tennis, and I definitely think we succeeded. Attendees of these three sessions will learn how to get the right people on the bus, create a culture that builds retention, hear about the new National Family Tennis Initiative, as well as learn what to look for when hiring a tennis director and how current trends will impact the future of tennis and the club industry.