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Entries in David Patchell-Evans (12)


This Week in the Fitness Industry: Merritt Athletic Clubs Unveils New Brand Identity 

Merritt Athletic Clubs Unveils New Brand Identity  
Merritt Clubs, formerly Merritt Athletic Clubs, marked its 40th anniversary by launching a new brand identity that better communicates the continual evolution of the company’s fitness facilities and programs. In addition to the new name, Merritt now has a new logo, messaging, website, and signage that is already installed in its nine locations. “Our mission is to change the way people think about fitness,” COO Mark Miller said in a release. “To us, fitness means strengthening your body and mind in the comfort of a place that feels like home, with a friendly staff that feels like family. Our new brand is helping to tell this story and it truly captures our purpose of being the best part of our member’s day and the spirit of our clubs.”   

TRX Named IHRSA Associate Member of the Year
We’re excited to announce that TRX, a leading producer of functional training programs, education, and equipment, is our 2017 Associate Member of the Year! "We are delighted to honor our good friends at TRX for their ongoing support of IHRSA and for their work to grow the industry,” said Joe Moore, IHRSA's president and CEO. “When Randy Hetrick launched the first Travel X, the precursor to the TRX Suspension Trainer in 2004, he foresaw what the future of functional training would be for millions of fitness consumers. Since then, TRX has been a leader in delivering innovative products and programs designed to not only inspire people to be more active, but more importantly, help them achieve their fitness goals.” The Associate Member of the Year Award is presented annually to recognize an IHRSA Associate Member for their significant contributions to the advancement of the health club industry, as well as their support of IHRSA, its members, and its mission through program and event participation, advertising, and sponsorship. The award will be presented during IHRSA 2017 in Los Angeles, CA, March 8-11. Read the full “TRX Named 2017 Associate Member of the Year” press release.

Blink Fitness Offers Amazon Lockers in 7 Manhattan Clubs
Blink Fitness announced Wednesday that seven of its 11 Manhattan locations are now home to Amazon Lockers, which offer members and the community a self-service delivery location to pick up and return packages from Amazon Lockers are cropping up nationwide and there are more than 100 in and around New York City and, according to Blink, this is the first time Amazon Locker has worked with a fitness club. "Blink's collaboration with Amazon is a natural fit to benefit both our members and the community at large," said Blink Fitness President Todd Magazine. "Our member experience comes first, so we're thrilled that members will no longer have to worry or go out of their way to receive a package. Secondly, the Amazon Lockers will help introduce our state-of-the-art facilities to a new audience and hopefully encourage them to make their fitness resolutions with Blink."

Equinox CEO Talks Trump, Company Growth

Last week, Equinox CEO Harvey Spevak spoke to CNBC about how President-elect Donald Trump may affect business, and shared his thoughts on company growth and the SoulCycle IPO.

33% of Canadians Resolved to Improve Physical Fitness in 2017
One in three Canadians said improving their physical fitness and eating habits was their top New Year’s resolution, according to a new Ipos survey that was conducted on behalf of GoodLife Fitness. The survey also found that 21% of Canadians said they would focus on financial goals; 13% wanted to dedicate more time to travel and leisure; 11% planned to put a stop to bad habits, like drinking and smoking; and 10% will try to spend more time with family and friends. “It’s great to see more Canadians choosing fitness and nutrition as their number one resolution for 2017 because it suggests people are making positive choices when it comes to eating well and being active, with the goal of feeling better overall,” said David ‘Patch’ Patchell-Evans, founder and CEO of GoodLife Fitness.


Highlights from the Canfitpro World Fitness Expo

Earlier this month, IHRSA staff attended and exhibited at Canfitpro World Fitness Expo in Toronto, Canada—the largest fitness expo in Canada, attracting more than 16,000 fitness professionals, business owners, and consumers from all over the world.  

The Canadian Industry Forum—presented with the Fitness Industry Council of Canada (FIC)—included the following people and topics: 

Barbara Allen, program manager from the Ministry of Government and Consumer Services, spoke on consumer protection rules for fitness clubs. This department is responsible for the protection of consumers from unfair business practices. The session was designed to inform fitness club owners, operators, and trainers about their rights/obligations under the Consumer Protection Act, and what to expect if they ever are inspected. 

David "Patch" Patchell-Evans, founder and CEO of GoodLife Fitness in Canada (and a former IHRSA Board president), spoke about some of the trade-off decisions that you will go through as you grow your business. He went into more details on the important choices you'll encounter as you grow your business from one club to two clubs, two clubs to five clubs, from five clubs to 10 clubs, and beyond.

Helen Vandenberg, owner of Heavens Elevated Fitness, spoke on the changing landscape of the health club industry in Canada, the rise in boutiques/studios, changing technologies affecting the industry, and the more specialized, more unique options consumers have. 

Scott Wildeman, senior vice president of Fitness and Operations of International Fitness Holdings, spoke on the prescription for exercise and the importance of the doctor-gym relationship. He also stressed the importance of the sales process, staff education, and the on-boarding process for these members as clubs need to inspire them to stay at the club after their initial introduction. 

Frank Napolitano, president of 24 Hour Fitness, shared some of the similar trends happening in the U.S. and the rise of the boutiques/studios. He also spoke on the changing trends in marketing and advertising corresponding with the advance in technology. 

Jack Trummer, vice president of the Americas and APAC for Precor, also spoke on the rise of the studio, and went into how consumers are looking for the experience. He spoke on the “omni-channel strategy” to address the multiple ways people buy, and then went on to explain how to connect with people in multiple different ways to reach the most people. Finally, he explained that it's what you are doing besides just opening the door that will make you succeed. 

Colin Milner, founder and CEO of the International Council on Aging (ICAA), went into demographics and the huge opportunity that is out there with the age 50-and-up demographic, which controls a tremendous amount of spending power at a club. The age 50-and-up group has a desire for active lifestyles and social interaction which can be found at health clubs. He went on to describe the importance of design and appeal—both aesthetically and functionally—to attract this generation. 

Thank you to Fitness Business Canada for their continued support and for including the IHRSA staff in their booth at the trade show.


GoodLife Fitness Thrives in Canada’s Low-Cost Club Market

Four years ago, GoodLife Fitness Founder and CEO David “Patch” Patchell-Evans made the decision to focus on benefitting Canadians through the low-cost club market—and the strategy has paid off. Today, the London, Ontario-based company boasts more than 350 clubs in Canada—up from about 250 facilities in 2011. 

The low-cost clubsFit4Less by GoodLife and Éconofitness by Énergie Cardio, GoodLife’s model of clubs in Québecare expected to hit 100 locations by spring 2016. 

"People are amazed when they walk into one of our Fit4Less or Éconofitness clubs," Patchell-Evans said in a release. "The clubs are pristine, spacious, and offer a huge variety of top-of-the-line cardio equipment; premium selectorized strength equipment; and a vast selection of free weights. They can't believe that the most advanced fitness equipment is available to them in such high quality facilities for such a low cost. In four short years we're already on target to open 100 clubs by the spring and there is so much more opportunity that still exists across the country for growth and development of this club model." 

Fit4Less offers memberships at the lowest cost in Canada at $4.99 every two weeks (+ joining fee and applicable taxes) for a 4Less membership, which includes access to one club of choice plus access to strength training equipment, free weights and cardio equipment, a 30-minute express circuit, and 24-hour club access at many locations. 

For $9.99 every two weeks (+ joining fee and applicable taxes), for a Black Card membership, members have access to all club locations, a two-week commitment membership, as well as many excellent benefits such as half price cooler drinks; the opportunity to share their membership with friends and family; massage chairs; and HydroMassage beds in select locations. 

Éconofitness offers memberships starting at $120 per year, payable at $10 per month, which includes access to one club of choice, an orientation session on the 30 Minute Express Circuit, and virtual group classes. 

"I am so thrilled that we are able to offer these incredible clubs to Canadians," Patchell-Evans said. "We know that Canadians are looking for different ways to achieve their health and fitness goals. Some are just starting their journey and are excited to come to a club that offers no judgment, where they feel welcome and are able to get started without feeling any intimidation because they know many people are on the same journey that they are. Some people are experienced exercisers who know exactly what equipment they want to use and they want the convenience of coming to one of our 24/7 clubs whenever they want. We also know there are some people are on a budget and this incredible price point gives them the opportunity to achieve their goals in a great facility—they don't have to sacrifice on great equipment, safety or cleanliness because the cost is lower." 

GoodLife said it plans to expand their low cost offerings to over 500 clubs across Canada in the coming years.


GoodLife Fitness cracks 1 million members

GoodLife Fitness CEO David Patchell-Evans.GoodLife Fitness had big plans for Canada's 147th birthday last week - by celebrating its own monumental accomplishment.

The Canadian health club chain recently hit the 1 million member mark for its 310 locations. The company, led by CEO and founder David Patchell-Evans, began in 1979.

"I would like to wish everyone a happy Canada Day and say thank you, to the more than 1 million Canadians who trust GoodLife Fitness with their health and fitness goals," said Patchell-Evans. "For over 35 years, GoodLife has provided Canadians with the best facilities and programs while creating a welcoming and judgement-free atmosphere for new and existing members."    

GoodLife is the largest fitness company in Canada and the fourth largest worldwide.

For more, check out a recent GoodLife press release.


This Week in the Fitness Industry 3-28-14

This Week in the Fitness Inustry is designed to keep you informed of what is happening in the industry - just as the title suggests.

We at IHRSA feel that this week we are doing that. Consider us your weekly fitness industry news feed all wrapped up nicely in one alert.

How is this for some big names this week: David Patchell-Evans Octane Fitness, David Lloyd Leisure, Henry Polessky and Skrillex. The last one is big pretty much everywhere but the fitness industry ... for now.

Read This Week in the Fitness Industry to see what was going on this week.


This Week in the Fitness Industry 12-20-13

Here's what we have for This Week in the Fitness Industry:

  • Health and wellbeing in 2014 in Canada
  • Stake in Snap Fitness for sale
  • Great workout, your insurance premiums are now lower
  • Achieving goals helps your relationships and confidence

Read on to check out This Week in the Fitness Industry.


GoodLife Fitness to open club in airport

Studies have shown that working out relieves stress. Anyone who has traveled by airplane knows there is often quite a bit of stressed involved.

So wouldn't it be great if you could get a few miles on the elliptical or work with a kettleball in between flights, before you take off, or after you land?

GoodLife Fitness will open its first club at Toronto's Pearson International Airport in Canada in September.

"I travel back and forth across the country on almost a weekly basis, visiting our over 300 Clubs from St. John's, Newfoundland, to Victoria, British Columbia," said David "Patch" Patchell-Evans, GoodLife Founder & CEO, on "Since we have over 80 Clubs in the Greater Toronto Area, I land at Toronto Pearson most of the time and I kept thinking that it would be amazing to have one of our clubs in the Terminal so that I could workout while I was waiting for my flight."

Read more here




13 more sites for GoodLife Fitness

Only a few months after adding severn new locations in the Vancouver area to its portfolio, GoodLife Fitness, one of the largest chains in Canada, has acquired 13 more.

GoodLife, now with well over 300 facilities, bought the 13 Extreme Fitness locations in the greater Toronto area.

"We are thrilled to be acquiring these 13 new locations across the GTA to further grow the options of locations for our members and to welcome the Extreme Fitness members to the GoodLife family," founder and CEO David Patchell-Evans said in a statement Monday.

For more, click here.


GoodLife Fitness acquires seven new locations

Canada’s largest fitness chain just got bigger. 

GoodLife Fitness yesterday announced it has acquired seven new locations bringing its total to almost 300. Among the new GoodLife clubs are three in Calgary. 

The seven clubs are independently owned Gold’s Gyms. 

“We are excited about the prospect of acquiring these seven new locations in Alberta and Ontario to further grow the options of locations for our members and to welcome the Gold’s Gym Members to the GoodLife Family,” said David Patchell-Evans, GoodLife Fitness Founder & CEO.

For more on the sale, visit the Calgary Herald.


Patchell-Evans talks industry, trends, and more on Canadian news channel

David Patchell-Evans ("Patch") was invited this week on a new series on Business News Network, a top Canadian news channel, for its series, The Business of Fitness and Finance. He talked about all areas - trends, membership and more.

Don't be surprised if you see more fitness industry leaders and businesses in the media as the Olympics are upon us.

Check out the story at