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Entries in Crunch Fitness (19)


Crunch NYC goes Broadway

Best known, perhaps, for its “No Judgments” philosophy, Crunch Fitness also strives to be “the brand that makes serious exercise fun by fusing fitness and entertainment.” As a result, for the past 15 years, Crunch gyms in the New York City area have incorporated routines from Broadway shows - including "Rent" and "The Lion King" - in its group fitness programming.

“Our members love these programs,” notes Jessica Pollack, the chain’s director of public relations. “Someone from the show actually comes to class and teaches the dance choreography that audiences see on the stage.”

The Broadway series has been especially appealing to female members, and, recently, Crunch partnered with "Rocky: The Musical" to reach out to men as well, creating, explains Pollack, “a boxing workout that everyone can do.”


National TV exposure for Crunch Fitness

The first week of January is always an incubator for stories on people going back to the gym for New Year's resolutions. The good thing for the fitness industry is that many clubs get media attention.

Crunch Fitness received some incredible exposure last week when Crunch Franchise President Ben Midgley was interviewed on Fox Business News.

He was asked what is "new and hot" in the industry for those coming back to the gym.

"Crunch has always been an innovator and a leader in the realm of group fitness, really fusing entertainment and exercise together," he said during the interview. "It's one of the things that has kept our members coming back for 25 years. What we are doing is trying to continue to stay on that trend, stay with the newest, hippest, funnest activities we can find for our members."

Midgley also discussed the reason to franchise Crunch and mentioned that there are eight new locations opening in January - in Connecticut, New Jersey, California and Pennsylvania.

Watch the entire interview on Fox Business News.


Crunch muscles out cancer with fundraiser

From left: Marc Kamhi, director of Sales and Marketing, Fitness Holdings, LLC; Danielle Gagner, PA-C, Clinical Navigator, White Plains Hospital’s Breast Program; Kellie King, director of Community Outreach, White Plains Hospital; Fred Maudsley, partner, Fitness Holdings, LLC; Brian Vanderveen, director of Operations and partner, Fitness Holdings, LLC; Steve Viscardi, CEO and partner, Fitness Holdings, LLC; and Jessie Hillier, Sales manager, Fitness Holdings, LLC.The Crunch Fitness in White Plains, N.Y., recently presented a $5,000 check to White Plains Hospital Dickstein Cancer Treatment Center. 

The money was raised during Crunch's Outmuscle Cancer campaign which sold T-shirts and donated $5 for every new October membership.

The White Plains Crunch is part of Fitness Holdings, LLC, which owns 42 locations in Massachusetts, New York, New Jersey and Pennsylvania.

For more on Crunch, visit



Crunch Fitness franchising shows plenty of success

As far as fitness club franchises go, Crunch Fitness probably is not the first one that comes to mind.

However, after more than 250 (up from the interview just a couple weeks ago) franchises issued in the past three years, the business that started in New York City will soon be known across the country.

Ben Midgley, president of Crunch Franchise, recently did an interview with CNN's Money Live! at the New York Franchise Expo, explaining the business model, what one gets with a membership, and more.


Inaugural Crunch Fitness conference a success

Ben Midgley, center, president & co-founder Crunch Fitness Franchise, at the inaugural Crunch Fitness conference for a photo with Stephen Nitkin, left, co-founder of CYC Cycling, and Tony Scrimale, multi-club Crunch Fitness franchisee.Crunch Fitness held its first conference in Kennebunkport, Maine. And if attendance and interest is any indication then it is sure to be a date circled on the calendar in the future.

More than 100 people attended - far beyond the expected 70 - the Aug. 12-15 event at the Colony Hotel. There was networking, educational sessions and more.

Ben Midgely, president and co-founder of Crunch Fitness Franchise, showed his support of IHRSA upon introducing a representative to attendees.

"You come to the Crunch conference to learn about the brand and business operations, you go to IHRSA to learn about the Industry!" 

Crunch has more than 40 locations in the United States.

For more on Crunch, visit


Pump up your workout with unique footwear

Men don't understand how women wear them; women sometimes wonder why they put them on in the first place.

That might also be the feelings around Heel Hop, a fitness class that requires attendees to wear some sort of heels while engaging in a workout. Creator Kamilah Barrett says she developed it in order to work the muscles that are worked while wearing heels, and for fluid movement while wearing them.

Of course, this type of class is not unique. Crunch Fitness has Stiletto Strength, which aims to work the legs, abs and back for posture. There are also clubs such as Stiletto Fitness in Kansas City, Mo., and Vegas Stiletto Fitness, which offers instruction in Denver, Las Vegas, St. Louis and several Texas cities.

For more, click here.


Influx of new members in January has changed slightly

Those who don't go to a gym regularly but have always wanted to, or know they should be going, often find incentive by deciding on a New Year's resolution. Many feel that if they put it in that manner it will be a juicier carrot on a stick in front of them.

For health club owners, the first couple weeks of January has always been a busy time due to this phenonemon.

Back five or more years ago, the first couple weeks of the new year saw the majority of those trying to fulfill the resolution. Now, due to a variety of reasons the influx of new members is down and they come in through the middle of February instead of mostly the first half of January.

Check out what a few IHRSA members think are the reasons here.


Jillian Michaels: Shredding Bodies and Expectations at Crunch Fitness

Jillian Michaels

Crunch Fitness, the 44-strong club chain headquartered in New York City and owned by New Evolution Ventures (NeV) and private-equity firm Angelo Gordon, never fails to disappoint when it comes to group fitness workouts. The ever-innovative brand consistently offers its members a lineup that’s simultaneously clever, distinctive, and effective. And their latest launch, BodyShred, is no exception. Check it out. >>>

Click to read more ...


When Time Stood Still

Industry perspectives on the shared experience of 9/11

September 11, 2001:

It is a date, a day in history, that will never be forgotten, but, now, on the 10th anniversary of the attack on the Twin Towers in New York City and the Pentagon, in Washington, D.C., it’s particularly appropriate to reflect on that cataclysmic, world-altering event.

In 2001 and 2002, CBI published a number of articles about the aftermath of 9/11. One of those (see “Defining Moment,” September 2002 CBI, pg. 42) chronicled the experiences and emotions of individuals who operated health and fitness facilities in New York City at the time of the attacks.

Click to read more ...

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