The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.



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Entries in commercial (1)


Read the second story on the Coca-Cola ad commercial

Last week IHRSA wrote a story on member reactions and opinions on the recent Coca-Cola commercial. In the 2-minute spot the beverage giant says it wants to be part of the fight on the obesity epidemic.

Today we wrote a second story looking at what is next. Many of those we talked to think the commercial was a great first step, but the next one could be just as important.

Read the second story - there is a link to the commercial and first story, too - and see what you think.