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Entries in Columbia (3)


Health club Bodytech to move into Ecuador

Bodytech, a Colombian health club company, has entered the Ecuadorian market with its purchase of Phisique, which has three facilities serving 3,000 members in the country.

The agreement was formalized in May, and both companies expect to implement the acquisition during the final quarter of this year.

“This transaction confirms Bodytech’s position as a leader in the fitness market in Latin America,” observes Gigliola Aycardi, Bodytech’s executive vice president. “And, for Phisique, this represents an opportunity for it to intensify its growth efforts in Ecuador, a country with great potential in the region.”

Bodytech executives also are involved in intense negotiations that may lead to the company’s entry into Panama and Costa Rica later this year.

Bodytech currently has 61 sites in Colombia, 13 in Peru, and 44 in Chile (operating under the Sportlife brand); 3,500 employees; and more than 220,000 active members. Last year, it surpassed $120 million in sales, producing a net profit of $30 million; this year, it expects to net $40 million.


Step Ahead Fitness to expand via franchising

Step Ahead Fitness, a Colombian chain of functional training centers owned by brothers Andrés and Alberto Gaitán, is preparing to expand, via franchising, into new markets in Latin America and the U.S.

The company currently has 13 sites in the cities of Bogotá, Cali, Chia, and Cartagena, which range in size from 1,076 to 2,152 square feet. The facilities provide personalized training services in a family atmosphere, limiting sessions to a maximum of four members per coach. Memberships cost $100 to $325 a month.

The Gaitán brothers lived in the U.S. for six years, and, during that time, they studied with Juan Carlos Santana, the founder of the Institute of Human Performance, in Boca Raton, Fla. In 2006, they introduced functional training to Colombia, opening the first Step Ahead Fitness facility.

Today, the company is researching new locations in Bogotá and, short-term, plans to expand in other Colombian cities such as Medellin, Barranquilla, and Bucaramanga. It also is studying the possibility of opening units in Argentina, Peru, Panama, Mexico, and the U.S.


Q&A with Mauricio Musiet, CEO of Sportlife in Chile

In 20 years Sportlife, in Chile, has grown from one club to an astounding 44 locations. It is in a strategic alliance with Bodytech, there are more than 120 locations in Columbia, Peru and Chile.

Mauricio Musiet, founder and CEO of Sportlife, is the subject of the First Person feature in the August CBI magazine.

He talks about the Bodytech relationship, expansion, the Chilean health and fitness industry, and more.

Read the entire Q&A here.