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Entries in Club Business Exchange (10)

Wednesday
Aug102016

The Fitness Singularity Is Here—And It’s Awesome

This is a Club Business Exchange featured post, brought to you by SportsArt.

We live in an age of anxiety. We worry about the changing global climate, public health, and the speed at which technology is transforming our lives. Sometimes it seems like it’s all going too fast, spinning out of control. 

It’s hard to believe that a single technological development could address both our quest for more renewable energy sources, and better tools to fight obesity and chronic diseases. But SportsArt, a pioneer in green technology, set out to create a line of fitness products that did just that: deliver optimum fitness results without a measurable carbon footprint. They succeeded—and then some—by creating ECO-POWR: a line of health club equipment that harnesses human activity and converts it back to the power grid. 

Rarely has man and machine combined to create such an elegant solution to multiple problems. Think of it as the fitness singularity: where technology combines with human abilities to create a better world. 

Human Energy Meets Human Ingenuity 

Turning human activity into a renewable energy source takes state-of-the-art technology, but to make it practical for a health club setting, SportsArt knew that their ECO-POWR line needed to be as easy to install and manage as traditional equipment. Using micro-inverters, similar to what’s used in solar panels and wind turbines, the stationary bikes and ellipticals don’t have any extra cords or boxes (external power devices)—they simply plug into a wall outlet. 

That’s it. Then the power generated by using the fitness equipment goes right back into the facility’s power grid.

Using humans as a renewable energy source is also good for the bottom line. One workout can produce as many as 160 kilowatts of electricity. That significantly adds up during the course of a day, creating a pleasing complement of benefits: the member’s health improves as the health-club’s energy costs decline—and all for the benefit of the environment. 

Appealing to the Eco-conscious—and Millennials 

SportsArt’s technology edge isn’t isolated to their green outlook. The company has created a revolutionary touchscreen technology called Senza that’s intuitive and versatile. With Senza, exercisers can easily and quickly find their desired workout and entertainment in the intuitive touchscreen controls. With Senza Journeys, you can work out in a number of scenic environments, from the Golden Gate Bridge to nature trails, and Senza is also customizable, so the club owner can personalize it to reflect the culture of his or her gym. 

ECO-POWR can open up a whole new marketplace for health clubs. SportsArt’s powerful green equipment and the Senza experience are uniquely appealing to millennials and other populations who may otherwise not consider joining a gym. In fact, some club owners use the equipment to offer discounts to member who generate the most energy. 

Despite its groundbreaking technology, SportsArt equipment is a money-saver, backed by a best-in-class warranty. To learn more about SportsArt and ECO-POWR, including videos of the equipment in operation, visit us.gosportsart.com.

Monday
Aug012016

5 Videos That Showcase Fitness Industry's Diverse Offerings

From 3D body imaging software to the gamification of fitness, the health and fitness industry offers a wide array of programs and services to help people live happier, healthier livesand nowhere is this more evident than on IHRSA's Club Business Exchange.

In case you forgot, Club Business Exchange is our newly enhanced industry-specific search engine, member directory, and content website, which connects health club operators with IHRSA associate members in order to help users discover and learn more about products and services from the industry’s top companiesmany of which have uploaded informative, dynamic videos. 

To give you an idea of what's out there, we compiled five videos that show the breadth of what our industry has to offer.

1. STYKU Extracts 3D Body Composition, Shape, and Measurement
Raj Sareen, co-founder of STYKU, stopped by the IHRSA 2016 live studio to talk about how his company leverages body measurements to calculate body fat percentage. 

2. MyZone Uses Gamification to Deliver Results 
Emmett Williams of MyZone visited the IHRSA 2016 Live Studio to explain how the software's point system motivates members. 

3. Frog Fitness at IHRSA 2016 in 30 Seconds
Attendees loved testing the products in the Frog Fitness booth at IHRSA 2016, March 21-24 in Orlando, FL. 

4. IHRSA 2016: An Infusion of Energy, Ideas, and Motivation 
Bill McBride of BMC3 and Active Wellness shares why he never misses the IHRSA convention. 

5. IHRSA 2016 Trade Show in 90 Seconds
If you missed it or just want to re-live it all over again, watch our 2016 Trade Show recap. 

Thursday
Jul282016

Did the Cult of Productivity Skip Health Clubs?

This is a Club Business Exchange featured post, brought to you by CSI Software.

Technology promised us more time. With powerful smartphones, enhanced processing speeds, and an electronic grid connecting the world at the click of a mouse or a finger tap on a screen, our productivity was supposed to increase exponentially. 

It hasn't quite worked out that way. Sometimes, technology seems to demand as much time as it saves. If the future belongs to the fast, then it’s taking too much time for health clubs to get people where they want to be. We need a wellness environment where health and technology share the same goals, allowing us to focus on what matters. 

What about the data explosion? With increased data comes increased time spent managing and accessing information stored in different files, folders,and programs. In environments like health clubs, that puts a lot of employees, including trainers, at a disadvantage when accessing crucial information. This is supposed to be the age of maximum productivity, not data overload. 

What's the solution? Maybe you just have to make the technology smarter. Maybe we need a technology provider totally committed to making us healthier, happier, and more active. 

The Human Element Enhanced 

It seems that in a health club, electronic precision is reserved for the exercise machines. The human element—trainers, group instructors and front desk personnel—have to navigate their day by relying on multiple resources to satisfy all their responsibilities. Scheduling, billing, booking clients, tracking work flow: how much time is wasted searching for the status of one client, one class schedule? Why not put all of that relevant data in one single mobile resource? 

CSI Software has made this happen.

Continue reading about CSI Software.

Click to read more ...

Monday
Jun062016

Tips to Measure and Grow Health Club Member Engagement 

The following is an excerpt from a free ASF Payment Solutions e-book, available on Club Business Exchange.   

A trend report conducted by ACE, ClubIntel, and IHRSA shows that research on consumers, such as the behaviors of millennials, indicates that a club’s use of technology is at the top of their decision making list. 

Intuitive websites; a strong social media presence focused on dialogue; and mobile-friendly applications that offer transparent and convenient information searches, scheduling, and purchases will become as important—if not more important—than the type of equipment a club offers. Those clubs that can’t rapidly transition to this new consumer expectation will find themselves losing members. 

Health clubs need to look at their member base and begin recognizing that engaged members contribute to a club’s retention and growth. These members are far more likely to be retained in the future; more likely to spend more money on products and services like PT; and are more likely to make referrals. 

So, how can you continue to enhance these revenue sources, such as PT, group classes, and POS that are generated from engaged members in these different areas? With a member retention plan you can establish a “trends” baseline that will help you adjust your strategy moving forward with a specific plan. 

Make Your Club a Community 

Clubs can utilize these online tools to engage and integrate members into your club community. Today, club owners and staff can leverage this technology that provides a way to engage members. 

Additionally, all of these members don’t necessarily workout at the same time, but you have the ability to engage them all at once and more importantly these members are engaging themselves within a common forum. This type of inbound marketing creates an outbound referral marketing environment as your members become brand evangelists for your club. 

Measuring Results 

Setting your club’s community performance up with metrics is important to see how you’re doing:  

  • Member check-ins (acquire from your billing system and segment by member demographics)
  • Social Media posts per week (how much activity – likes, comments & tags)
  • Percent participating in group fitness challenges
  • Percent logging into club mobile app  

Download the "5 Ways to Measure and Grow Member Engagement" e-book on Club Business Exchange.

Wednesday
Jun012016

Data is King—Here’s How to Rule the Kingdom

This is a Club Business Exchange featured post, brought to you by Motionsoft.

Today’s technology has transformed business and marketing in fundamental ways. Data isn’t just valuable, it’s essential. Success in the health club industry in the 21st century depends on mastering the details of the vast information you compile about your current members and target markets. 

But compiling data is one thing. Making sense of it is the real challenge. It’s as if you need to create a separate division in your company to manage, organize, and produce reports on the data you continually accrue from members visiting your gym. 

Sure, you could do that. Or else you could get MoSoClub software, and have it do the work for you. 

The Information Revolution at Your Fingertips 

Created by Motionsoft, Inc., industry leaders in club management software, MoSoClub Front Desk Check-in is a tab-based software solution that gives you a complete 360-degree view of your member’s entire account information, from demographics to financial information—all on one screen. Designed exclusively for gyms, MoSoClub allows you to drive deeper into member data, so that you can create a great club experience for every member. 

Here are a few highlights of MoSoClub software:  

  • Easy to use. You won’t have to download any software. It’s all in the cloud, including member agreements, waivers, PT contracts—everything.
  • No special hardware requirements. The software allows unlimited uploading of documents without file-size restrictions.
  • Slick data-driven reporting. Ready to run any report you need when you need it.  
  • Increases on-site efficiency. Allows desk staff to redeem PT packages, as well as being able to track members' purchases, such as towel service or daycare.
  • Built with security in mind. Works with the most sophisticated entry systems in the marketplace, from key-tags, card readers and RFID (radio-frequency identification), to biometric entrance control solutions (fingerprint, handprint, iris), and it can activate turnstiles or magnetically lock doors in under a second. 
  • It’s customizable. In addition to nearly 50 standardized reports, MoSoClub features a Custom Report Builder that will give your staff the ability to create your own custom reports.  

Continue reading about Motionsoft's MoSoClub software.

Click to read more ...

Tuesday
May102016

Problem Solved: Meet the Unsung Health Club Heroes 

This is a Club Business Exchange featured post, brought to you by SPORTSMITH

Health clubs are a place for maximizing human potential, where men and women engage in challenging workouts to achieve their health and fitness goals. Sounds like a happy place. 

But there is the occasional unhappy event, things you don’t want to see in a health club, such as:  

  • Sweaty brutes without towels to clean up after themselves;
  • People on smartphones hogging equipment;
  • Screaming weightlifters who yell on every lift, then drop the weights;
  • Signs on equipment that read, “Out of Order”;
  • A personal training area lacking essential fitness tools.  

The first three on the list above would be classified as “people problems” that call for finesse and clearly stated policies. But the other two require a partner in the background who can save the day with quick solutions, expert service, and a fast response. Kind of like a superhero. 

Who does a health club manager or owner turn to when that treadmill belt slips or those Kevlar Belting and fitness equipment wipes are dangerously low? 

The good news is that you don’t need a bat signal to summon the go-to company for support—you just need a phone or Internet connection to reach SPORTSMITH. The premier service provider of parts and accessories for health clubs, SPORTSMITH has been the hero in the background for 21 years, keeping gyms supplied with high-quality fitness gear and equipment parts. But SPORTSMITH’s inventory of over 100,000 parts for major equipment brands isn’t what sets it apart: It’s their dedication to making sure the job is done well and quickly, and your sad “out of order” sign is returned to a drawer ASAP. 

A Quick Diagnosis, A Fast Fix 

SPORTSMITH can help you solve your equipment and gear problems in a number of ways. They have a large collection of repair and maintenance articles and videos to help service technicians diagnose and fix problems quickly. And their in-house technical staff is OEM certified with over 10 years of field service experience, so you get knowledgeable assistance from real pros. 

SPORTSMITH knows your problem may be urgent, which is why they offer same-day shipping, and they back up their parts with a 120-day guarantee, so you get immediate satisfaction and peace of mind at the same time. 

You’ll find that SPORTSMITH services almost every brand of equipment imaginable, including Life Fitness, Star Trac, Cybex, Precor, Nautilus, Stairmaster, Bottom Brackets and more. And they can supply just about anything you can think of: belts, pulleys, pedals, medicine balls, mats, foam rollers, even training packages. And their extensive inventory allows them to offer a “best price” guarantee. 

If it ain’t broke, don’t fix it, but if it is broke, SPORTSMITH is the easy name to remember when you need a quick fix with high-quality products. For more information on their products and services, see sportsmith.com.

Monday
Feb292016

Lock Out Thieves Targeting Your Health Club 

This is a Club Business Exchange featured post, brought to you by Keyless.Co

Willie Sutton was a prolific bank robber from decades past, who was in and out of prison for almost his entire life. Notorious in his day, the famed outlaw was once asked by a reporter, “Why do you rob banks?” According to legend, Sutton replied, “Because that’s where the money is.” 

Thieves who target health club lockers share Sutton’s mentality. It’s where the wallets, keys, watches, jewelry, and other valuables are found. It doesn’t help that lockers can seem like easy pickings, since locker rooms have a unique set of vulnerabilities.  

  • Locker rooms do not have surveillance cameras;
  • Are busy during peak hours;
  • Aren’t centers of social interaction (people mind their own business, and leave and exit quickly).  

It’s not always easy for club employees and members to recognize who doesn’t belong in the gym if they’ve made it to the locker room. That makes the locks themselves your club’s last line of defense. 

Keyless.co Has a Lock on the Solution 

Some of the top health club chains in the world have realized that the key to locker security is no key at all, and have enlisted Keyless.Co, a Texas-based company, as their go-to solution for locker security. As the name implies, Keyless.Co utilizes a combination system that’s unique in its durability (the locks last decades) and security (it’s the only lock on the market with a reprogrammable cylinder). 

Keyless.Co locks also:  

  • Have zero operating expenses, with no replacement parts or maintenance.
  • Are non-battery operated, with no wires or software.
  • Have custom finishes and come with a five-year warranty.  

One recent news story on a locker room theft said that the robbers used a “shim” from a soda can to pick the lock. They wouldn’t have been successful if faced with a Keyless.Co lock. 

Low maintenance and high security is a desirable combination, and Keyless.Co manages it with a sleek product that’s easy to install. And when you need attention, customer service is a priority with Keyless.Co. 

Keyless.Co offers zero interest rate on financing and a rent-to-own program, so if you think these cutting-edge locks are out of your price range, give them a call or contact them through their website: keyless.co.

So keep a lock on member loyalty with top-of-the-line security, and stop today’s locker-room Willie Suttons from turning your customers into victims.  

Monday
Feb222016

And The Worst Gym Fail of All Time Is...

This is a Club Business Exchange featured post, brought to you by K&K Insurance.

If you've ever watched "gym fails" on YouTube you've seen some of the ridiculous, unfortunate things people do with fitness equipment. Imagine them doing something like that at your health club. 

It’s almost inevitable. As much effort as you put into safeguarding every inch of your club, humans are going to be humans. It would seem that mishandling gym equipment is epidemic, especially with CrossFit popularizing Olympic lifts, kettlebells, and other advanced training techniques. 

Statistics back this up. According to the U.S. Consumer Product Safety Commission, injuries caused by exercise and exercise equipment increased to almost 45% from 2007 to 2010. That’s a ton of liability exposure to health club operators, who also have to worry about the usual slip-and-falls and other routine concerns of business owners. If you’re not protected, you could lose it all. One person’s clickbait is another person’s business catastrophe. 

How to Lose Your Club in One Easy Step 

There’s an army of personal injury attorneys ready to take advantage of that tumble off the treadmill. Go ahead, Google “accidents in health clubs” and meet them. The threat is real. The worst gym fail of all is not protecting yourself from gym fails. 

Obviously, health club operators are uniquely vulnerable. What may not be obvious is that you can get coverage specifically designed for the unique needs of your gym. 

Insuring health clubs is a specialized service not well-suited to routine risk-assessment of your standard, everyday company, but that’s where K&K Insurance is most comfortable. Located in Fort Wayne, Indiana, K&K has been covering health clubs for almost as long as the health club industry has existed. The company was founded more than 60 years ago by husband and wife Nord and Teddi Krauskopf, motorsports enthusiasts who discovered that it was nearly impossible to get insurance for their hobby. So they decided to create a company that could cover those considered to be engaged in high-risk activities. 

Eventually, the company moved into other leisure sporting pursuits, which naturally led to K&K creating insurance products for the health club industry. Today, the company is considered the leading provider of sports, leisure, and entertainment insurance for everything from campgrounds to martial artists. And, yes, they still cover motorsports. 

To learn more about K&K Insurance and their products for health clubs, visit kandkinsurance.com. With the right coverage comes peace of mind. And shouldn’t health club operators be able to laugh at gym fail videos like the rest of us? IHRSA 2016 attendees in Orlando are invited to visit K&K Insurance at Booth #1400 on March 22-23.

Wednesday
Feb172016

Top 5 Ways ‘Club Business Exchange’ Will Benefit Your Health Club

Club Business Exchange, IHRSA’s newly enhanced industry-specific search engine, member directory, and content website, is connecting health club operators with IHRSA associate members in order to help users discover and learn more about products and services from the industry’s top companies.  

To help give you a better idea of how this resource can work for you, we’ve put together the top five ways the Club Business Exchange can benefit your health club. 

1. Explore Reputable Companies, Products, and Services 

The mobile-friendly web portal allows prospective buyers to search by keyword, company, and featured products and services. Users can also browse 20 categories, from flooring to fitness equpiment, or even see which companies will be exhibiting at IHRSA 2016.  

"I love this—a one-stop shop for industry resources and a truly a usable resource. Well done!" says Bill McBride, president and CEO of Active Wellness/Active Sports Clubs in Sausalito, CA.  

2. Easily Connect with IHRSA Associate Members Through the Site 

Each associate member has a personalized company profile page, which gives more information about their business, showcases their products, links to their social media accounts, and lists their customer representatives. 

Additionally, their website is embedded in their profile so users can browse without leaving the page. And if a user is interested in a product or would like more information, they can use the site’s messaging feature to connect with associate member representatives directly. 

3. Keep Track of Your Preferred Vendors and Companies 

Once you’re logged in to Club Business Exchange, you can add your favorite vendors to your list with just one click. This will help you stay organized and keep track of the companies you’ve done business with. 

4. Get Social Through Embedded Twitter Feeds and More 

We know you don’t have time to scour the internet for your vendors’ social media pages.

That’s why Club Business Exchange allows associate members to link to each of their social accounts on their member profiles. 

There’s even an option for associate members to embed their company Twitter feed right on their page, so you can keep up with their latest updates without leaving the site. There's even a feature that lets you see which LinkedIn contacts you may have in common with a particular company.

5. Succeed with Free E-books and Other Resources 

Like all IHRSA products, Club Business Exchange was created with member benefits in mind. Not only can you use the portal to connect with reputable companies, but it’s a valuable resource center as well.  

You can find free e-books from associate members and IHRSA under the “E-Books” tab. Associate members are also able to upload videos, e-books, and other resources on their profile pages.

Thursday
Jan142016

Club Business Exchange: A Better Way to Explore and Connect

Club Business Exchange, IHRSA’s newly enhanced, industry-specific search engine, member directory, and content website, is connecting health club operators with IHRSA associate members in order to help users discover and learn more about products and services from the industry’s top companies. 

The web portal allows prospective buyers to search by keyword, company, and featured products and services. Users can also browse 20 categories, from flooring to fitness equipment. 

"I love this—a one-stop shop for industry resources and a truly a usable resource. Well done!" says Bill McBride, president and CEO of Active Wellness/Active Sports Clubs in Sausalito, CA. 

Each associate member has a personalized company profile page, which gives more information about their business, showcases their products, links to their social media accounts, and lists their customer representatives. Associate member pages can feature videos and e-books. Additionally, their website is embedded in their profile so users can browse without leaving the page.

If a user is interested in a product or would like more information, they can use the site’s messaging feature to connect with associate member representatives directly. Users can also create a list of their favorite companies.

To browse the site and learn more visit cbx.ihrsa.org.