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Entries in Amanda Konigsberg (3)

Wednesday
Apr262017

Keeping Your Gym's Membership Sales Strong Year-round

The following post was written Amanda Konigsberg, general manager of Active Wellness, for our Best Practices series.

Question: After the January rush, sales quiet down. How can we keep them strong all year long?

Continue reading "Keeping Your Gym's Membership Sales Strong Year-round."

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Thursday
Jan052017

Capturing the Fitness Resolutionist Year-Round

Attracting new members to your health club can often be feast or famine. During the first few months of the year members sign up in droves, but by the summer months membership sales tend to drop off.

But it doesn’t have to be this way.

“As a health club operator or owner, you do not only want to rely on your three busy months out of your year to achieve your membership sales success,” says Amanda Konigsberg, general manager for Active Wellness. “While it is incredibly important to achieve your performance expectations during the busy time, goals are budgets and not real numbers. You need to have a plan to achieve during the slowest months as well.”

Konigsberg will share her membership strategies in our Thursday, January 12 webinar, “Capturing the Resolutionist Year-Round.”

How Club Operators Can Avoid Their Slow Season

To avoid your club’s slow season, Konigsberg recommends that you study the cycles in the health club industry and your own demographic area, and use that knowledge to build alternative income streams to counteract the off-season.

Continue reading "Capturing the Fitness Resolutionist Year-Round."

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Monday
Aug182014

How has membership sales changed?

When it comes to health clubs, what’s one of the most important, indeed critical, aspects of the operation?

The answer is: membership sales.

The most important aspect of the business, of course, is member service, but the sale comes first - you can’t serve a client until you have one.

That’s why, during IHRSA’s 33rd Annual International Convention and Trade Show in San Diego, no less than eight sessions were devoted to the topic. That’s also why, this month, CBI turns to the participants in one panel discussion, “Generating Leads and Positioning Your Sales Team for Success,” for their best thoughts on the subject.

The four - moderator Chuck Hall, Jason Reinhardt, Amanda Konigsberg, and Shawn Stewart - emphasize the importance of well-defined sales systems, the need to monitor key performance indicators, the critical role of referrals, the use of strategically sophisticated promotions, the seminal impact of social media, the centrality of community involvement, and the need to remain alert to changes in the greater membership sales environment.

See the entire story on new ways to sell gym memberships here.