We’re excited to finally unveil “History of Exercise,” a video starring First Lady Michelle Obama and actor/comedian Nick Offerman.
The Funny or Die video, done in partnership with IHRSA, the National Foundation on Fitness, Sports, & Nutrition, the American Heart Association, and the American Council on Exercise, marks the public launch of the President’s Council’s #0to60 campaign, an initiative aiming to educate, inspire, and help Americans lead a healthy lifestyle.
The video chronicles fitness trends through the ages, from the belly-band machine of the 1950s to the Ab Roller of the ‘90s. IHRSA helped source the vintage exercise equipment for the video, including a thigh master owned by none other than our CEO Joe Moore.
“IHRSA was thrilled to be a partner in producing this video, with the goal of encouraging more Americans to get active,” Moore says. “Health clubs have been part of the American community since the 1970's and since then have evolved along with changing styles and trends. IHRSA has been supporting its member clubs and the fitness industry since 1981, and will continue to do so.”
Today, health clubs continue to offer Americans a safe, fun, convenient, and reliable place to exercise. They provide both professional guidance and the social support and accountability proven to enhance the chances that an individual will stick with a lifelong exercise habit.
Research shows that 70% of health club members joined to improve their overall health and well-being, and that three out of four people who join stick with it—undoubtedly because they value the health-promoting support they find there.
All told, health clubs are a vital part of America. With more than 36,000 health clubs across the country, found in all 50 states, health clubs are an integral part of community life, serving cities and towns across rural and urban America. Together, America’s health clubs help millions of Americans of all ages and backgrounds along their journey to a healthy, active lifestyle.