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Cloud Computing 101 for Health Clubs

Cloud computing technology has become increasingly popular in the business world—it provides new opportunities to streamline business processes, secure critical information, and enhance the client—i.e., club member—experience.

At this point, however, industry observers note, the use of cloud computing hasn’t yet become widespread in the health club sector.

The clubs that are using it—most likely in conjunction with their member management software—are, in a sense, pioneers. They’ve taken the first steps on a path that may well lead to a technological revolution in this industry.

If you haven’t yet made the leap, consider the following your personal copy of “Cloud Computing 101.”

How Cloud Computing Benefits Health Clubs

Remember when the only thing you could do on the Internet was send e-mails? Well, just think about what you can do on the Internet now.

Cloud-based services have the potential to change the way you run your business, and how your members interact with your club. The possible improvements they offer are numerous and, it seems, open-ended. They provide new ways to engage prospects and members; maintain the connection, the dialogue, with members both inside and outside the club; can lead to new revenue streams; and, importantly, can make running your business easier and more efficient.

If you were so inclined, you could manage your club 24/7—at your leisure.

Cloud Computing Basics

To begin, it’s important to define what cloud computing is—and what it isn’t.

“It’s essentially the use of a network of servers and power generation that’s remote, and hosted over the Internet, to manage and process data and crunch numbers,” said Al Noshirvani, the CEO of Motionsoft, Inc.

The Rockville, Maryland–based firm offers member management software in both hosted and cloud-based versions. A number of other IHRSA associate member software providers do so as well.

A hosted solution, also known as software as a service (SaaS), is a product that’s run on remote servers located at a host’s—typically, the software provider’s—facility. One of the biggest misconceptions today is that cloud-based and hosted solutions are the same, when in fact, they’re very different, Noshirvani said.

“The majority of clubs in this country aren’t utilizing cloud solutions,” he said. “Most are using hosted solutions, and, because of that, people aren’t taking advantage of the possibilities the cloud provides.”

Security and Cost Savings

Transitioning to the cloud means not only increased security, but, also, big savings. Clubs don’t need to invest in expensive hardware, because cloud services are available on most devices via a simple Web browser.

“The cloud is an ‘infrastructure modality,’” said Bryan O’Rourke, the president of the Fitness Industry Technology Council (FIT-C), based in Covington, LA. “That means that, since you don’t own your own servers, you don’t have to have a hardware infrastructure. The cloud opens up a world of possibilities—at a lower cost.”

Read the full article on cloud computing for health clubs in the May issue of CBI.

Reader Comments (3)

Great information, such technology is good for smaller health clubs to establish themselves.
June 28, 2016 | Unregistered CommenterDr Armen
I agree with you that health sectors are not taking as much benefits of cloud computing as they can. If they do this, they will surely able to increase members, ease to access information, also they can save cost and time with it.
July 5, 2016 | Unregistered CommenterNerdio Tech
Cloud computing has been embraced wholeheartedly in the IT Industry for its efficiency, reliability and cost-effectiveness

You may want to visit this site too!
December 16, 2016 | Unregistered Commentercharlzranold

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