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« Plenty of IHRSA 2014 talk out there | Main | Vaynerchuk: become your own media company »
Monday
Mar172014

Disruptive thinking can change the game

Luke Williams, the fourth and final general session speaker at IHRSA 2014 33rd Annual International Convention & Trade Show, isn’t like many other speakers. He doesn’t suggest small, incremental changes, or trying new things in addition to what you are already doing.

The Australian-born professor and author's talk, "Disrupt: Sparking Business Transformation with Innovation," instead suggests shaking things up. He believes in disruptive behavior in which you think way outside the box in order to do things much differently than your competition.

The general session was sponsored by MYZONE (fellow Aussies, by the way).

One example he gave was LittleMissMatched. This company sells not two but three socks in a package and none of them match. Can you imagine that idea in a boardroom? Of course not, that is why the founder suggested it, was denied, and then decided to open his own company, which has sales in the hundreds of millions.

Williams explained that if a company does not consider disruptive thinking and ideas than it could turn into a flavor of the month and be forgotten very quickly.

Read on to see how you can shake things up.

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