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Wednesday
Oct292014

IHRSA/Mercado Fitness Sees Nearly 3,000 Attendees

The Nexersys booth at IHRSA/Mercado Fitness Mexico City Conference & Trade Show.The first edition of IHRSA/Mercado Fitness Mexico City Conference &Trade Show was held Oct. 21-23 in Expo Bancomer Santa Fe, Mexico City. The event brought together nearly 3,000 entrepreneurs and fitness professional from clubs all over Mexico, the Caribbean and Central America.

In its 34,400-square-foot exhibition floor, more than 50 domestic and international brands and suppliers presented its latest innovations in products and services for the sector. Moreover, in parallel, six seminars were developed and more than a dozen conferences with renowned experts from the United States, Brazil, Mexico and Argentina.

Sir Richard Branson and Manel Estiarte, Pep Guardiola´s "right hand," were an added feature of the event. Furthermore, the convention served as a launching pad for the Mexican Association of Sports & Fitness Clubs, which will formally start operations in the first quarter of 2015.

"The event was a success. We received very positive feedback from both exhibitors and visitors, which demonstrates that we are on the right track. Mercado Fitness has a strong alliance with IHRSA and both brands are well respected by the industry", said José Mársico, CEO of Mercado Fitness in Mexico.

Meanwhile, Guillermo Velez, founder of Mercado Fitness, said: "The Mexican market responded even better than we expected. The quantity and quality of participants were excellent for a first time event. We made it possible for Mexico to have, after several years, a celebration that involved most major players in the industry."

To this respect, Jay Ablondi, executive vice president of Global Product IHRSA, adds: "With its positive response to this event, the Mexican market has spoken and its message is clear. Mexico has embraced world-class education and networking. IHRSA and Mercado Fitness are committed to organizing in 2015 an even better event. "

For more on the event, visit IHRSA Live.

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