The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.

 

 



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Thursday
Dec052013

Trend Report archives gives you industry research anytime

What would it mean to your club if you had this information at your fingertips?

  • Membership is directly correlated to income level. Thus, offering tiered membership options is the best way to attract the members with a variety of price points.
  • Clubs should offer group exercise sessions or member socials to encourage unmarried consumers to come out and get to know other members of the health club facility.
  • The majority of members keep coming back to use their health club to get or stay in shape and for overall health and well-being.
  • Women are more likely to cite the convenience of the location (64%) as an attraction to belonging to their current health club.

Of course information like this could do wonders on memberships, retention, sales, advertising, programming … really every aspect of your club today and in the future.

Read on for more and how to get the Trend Report.

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