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Monday
Jun072010

Let the Summer Games Begin!

By Mia Coen

Hello, CBI readers... Can you feel it? Summer’s nearly here! It’s time to gear up to feel the burn!

O2 MAX fitness, the youth fitness media company based in Santa Monica, California, has some new sizzling summer programming that’s not only creative, but fun!

The company kicked off the season with the O2 MAX Prom to Pool, an easy and affordable way for teens to get fit in time for their night of magic—and also get them swimsuit-ready for the pool! There are three easy steps:

1) Sign up: there are three package choices: $5 for a one-week trial, $25 for five weeks, $50 for 10 weeks. Pick one! 

2) Do tell: O2 MAX wants to know what participants’ fitness goals are, what equipment they have access to, and what their schedule is.

3) Work out! Teens get a personalized weekly fitness program, online support, discounts at affiliated gyms, feedback from professional trainers, and weekly coaching sessions.

Next up is O2 MAX’s latest addition to youth fitness programming—it’s called MAXracing, and it’s specifically designed to help members improve race results in cycling, running, and swimming for specific events like triathlons and 5k and 10k races. Members get:

1)           Five starter workouts

2)           Discounted workouts with affiliated gyms (offered daily)

3)           Discounts on local race event fees

4)           Free MAXracing shirt and swag bag

And finally, my personal favorite, there’s Max U, also known as U Fitness, which has been developed by college students for college students, providing them with an affordable and easy program, designed much like Prom to Pool. The enrollment is online and the plan is delivered directly to teens’ inboxes, so they’re not pulling all-nighters just to get a workout in. O2 MAX trainers constantly check in to see how participants are doing and offer tips and support.

Also, in related news, O2 MAX recently welcomed a special guest to its studio: Shawn Johnson, gold and silver medal Olympic gymnast and Dancing With the Stars champion. She was invited to O2 MAX to do a photo shoot for Teen Fitness magazine, and reports indicate that the Olympian was a very humble and gracious guest. 

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