Health clubs are in the business of serving people. And what better way is there to serve people than to get involved in opportunities that will make a lasting impact outside the four walls of your health club?
Community programs act as a way to engage all people to participate in physical activity, regardless of factors such as age or ability. With the right resources, staff members, and organizational support it is possible for clubs to play a larger role in helping local residents be more active.
In fact, what clubs are willing to actively give to the local community is often returned in the form of business prosperity.
Here are four reasons health clubs could benefit from offering community programming:
1. Shows that Your Club is Involved in the Community
“Our ideas for programming come from simply answering a need,” says Noah Hastay, operations manager at Gainesville Health & Fitness, “with our vision of becoming one of the best companies for the world, we are striving to help those inside and outside of our four walls.”
Asking local community members what they want out of a health club’s program offerings is a proven way to demonstrate a club’s ability to listen to member suggestions and personally address them as best as possible.
2. Differentiates Health Club from Competitors
“The initial decision to offer these programs was easy because our clubs have always supported this idea,” says Kim Kenyon, managing partner at Gold’s Gym Dutchess County, “and we wanted to create a way to differentiate ourselves from our competitors—providing these services gave us opportunities to do both.”
In today’s ever-expanding market, most clubs offer some variation of yoga classes, personal training sessions, and group-X programs. However, programming specifically tailored to address a certain need—whether it is helping cancer patients regain their strength or sponsoring a road race to raise charitable funds for ALS—generates unique interest and makes any facility stand out in a sea of similarity.