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Friday
Oct242014

Why Organizational Leaders Should Sign the CEO Pledge

 In this video, Dr. Jack Groppel, National Spokesperson for the CEO Pledge for Physical Activity, explains why organizational leaders should sign the pledge.

"The CEO Pledge was created to align Americas leaders to say that we must get america moving! Afterall who is more influential, not only in their own organization, but in their communities than our leaders? As the top leader in your organization, I am asking you to sign the CEO pledge today."

IHRSA members are invited to download a CEO Pledge Toolkit to get strategies on how to use the CEO Pledge to engage with business leaders in your communities.

Thursday
Oct232014

Shula's Athletic Club Offers Thrive by Mike Boyle

Photo courtesy Shula's Athletic CenterShula’s Athletic Clubs is now offering the training program by Mike Boyle, the well-known celebrity and sports teams and players trainer, to its Miami Lakes location.

The site recently expanding its training facility and recently started to offer Boyle’s Thrive Functional Training System, which is personalized for different age groups and fitness levels.

“Its a very special day for the Miami Lakes fitness community,” said Bill Higgs, general manager of Shula’s, in a press release. “Our priority has always been to maintain the best fitness training facility in the area, offering the most cutting edge training methods. I am excited to see what new fitness heights our members will reach as we deliver the nation’s leading performance program at our newly expanded training facility.”

For more information, visit Shula’s blog.

 

Thursday
Oct232014

Pennsylvania Health Clubs Work with IHRSA to Defeat Sales Tax

Advocates for healthy lifestyles earned a victory in Pennsylvania this past week, finishing off a two-year fight against a proposal to impose a sales tax on health clubs.

Last Thursday, Senate Bill 76 (76), which finances property tax reform with an expansion of the sales tax to a number of previously untaxed services - including those provided by health clubs - was officially laid to rest.

The bill gained some forward momentum in the closing months of the 2013-14 legislative session. However, health club operators responded by sending 115 messages to state lawmakers, asking them to oppose a tax on exercise. The industry’s grassroots campaign lent weight to the message that IHRSA, in conjunction with its lobbying team in Harrisburg, had delivered to each member of the state legislature throughout the session.
 
While the victory is great news for the industry and health lifestyles in the state, the celebration will be short-lived. Supporters of the bill intend to regroup over the coming months and make another push for property tax reform next year in the new two-year session. IHRSA is making its own preparations for a renewed fight on this issue.

For more on Pennsylvania news, health club laws and more, visit the IHRSA members-only Pennsylvania page.

Wednesday
Oct222014

IHRSA/Mercado trade show is open

IHRSA and Mercado Fitness cut the ribbon, opening the trade show.The trade show floor for the first IHRSA/Mercado Fitness Mexico City Conference & Trade Show did not disappoint.

Like all other IHRSA or Mercado Fitness events, the top companies with the latest and most innovative products were on display for the throngs of attendees.

Stay tuned here for more photos of the trade show, which goes on 11 a.m. to 5 p.m. CDT. Wednesday and Thursday.

 

Wednesday
Oct222014

Q&A with Monty Sharma, Curves/Jenny Craig CEO and President

North Castle Partners, a private equity firm that focuses on health, wellness and active living companies, purchased Curves more than two years ago and Jenny Craig a year ago. The transaction allowed North Castle to create a one-of-a-kind company that offers both fitness and wellness under one roof.

CBI magazine sat down with Monty Sharma, president and CEO, to see where the company is currently, as well as future plans. Read on to see Sharma's answers.

Click to read more ...

Wednesday
Oct222014

Les Mills GRIT to Be Offered at 24 Hour Fitness

Business Wire photoLes Mills’s high intensity interval training series GRIT will be exposed to thousands of more people after a new deal with 24 Hour Fitness.

GRIT will be offered at more than 200 24 Hour Fitness locations beginning in December. There are three GRIT options:

  • LES MILLS GRIT CARDIO – Designed to burn fat and rapidly improve athletic capability.
  • LES MILLS GRIT PLYO – Combining the principles of plyometrics and power agility training, this program utilizes an exercise bench to build a powerful, agile and athletic body.
  • LES MILLS GRIT STRENGTH – This workout combines jumping exercises with agility training to increase explosiveness and build a lean and athletic body. 

“With the visionary support of 24 Hour Fitness, Les Mills can confidently say we are advancing our mission to create a fitter planet,” said Randy Drake, vice president of Business Development at Les Mills. 

For more information, visit Yahoo! Finance.

 

 

Wednesday
Oct222014

Workshops Highlight First Day in Mexico City

Gerardo Mendoza Pena presents Management Skills in the Commercial Area.The first day of the inaugural IHRSA Mercado Fitness Mexico City Conference & Trade Show consisted of workshops designed to assist the health and fitness club owner.

Kicking things off were Molly Kemmer and Brent Darden on Customer Commitment and Experience and Ricardo Cruz’s presentation, Sales Management in 4 Acts: Generating the Planned Results. Also on day 1 was Luis Amoroso on Fitness Management: The Success of Your Gym in a Simple and Effective Way and Geraldo Mendonza Pena's workshop on Management Skills in The Commercial Area.

Today on day 2 there will be seminars and the trade show.

For the complete schedule, visit  ihrsa.org/mercado-fitness-schedule/

Tuesday
Oct212014

LIW Show Packs a Punch

IHRSA Europe Council member Doug Miller and Ireland Active social media manager in the IHRSA booth.The Leisure Industry Week show at the NEC in Birmingham, England, was smaller than previous years, but there was lots of interesting things to see and experience.

A number of sponsors for IHRSA´s European Congress in Amsterdam were present, including Gartner, Keiser, MyZone, ICE, Matrix, Precor, Life Fitness, Milon, EGym, Piloxing and Virtuagym.

IHRSA had its own booth again, and between IHRSA Europe Council member Doug Miller and IHRSA´s European Director Hans Muench more than 100 contacts were made.

Muench spoke twice in the LIW theatre on Global Trends, and What´s Hot Internationally and Why. E-mail him at hbm@ihrsa.org for a link to the presentation summary. 

LIW auctioned off a registration to the just-completed European Congress in Amsterdam. The winner was Gregory Bradley of Belfast, Northern Ireland.

Tuesday
Oct212014

Apolo Ohno on Fall 2014 Get Active! Cover

For heath and fitness clubs, it is all about members getting the most out of their membership. 

Be it health, community or educational benefits, the more they learn and improve, the better chance they remain as members.

IHRSA hopes it can help in that area by providing Get Active! magazine. The biannual publication is available for IHRSA members and members of its clubs.

Read on to see what is in this month's Get Active!

Click to read more ...

Tuesday
Oct212014

IHRSA/Mercado Fitness Event Is Underway

MLes Mills is getting ready for the trade show at the IHRSA/Mercado Fitness Mexico City event. (Mercado Fitness photo)The inaugural IHRSA/Mercado Fitness Mexico City Conference and Trade Show is off and running.

The event, taking place today through Oct. 23 in Mexico City, will feature workshops, sessions, a trade show and more. There is even a special VIP event with Sir Richard Branson.

Ex-officio chairman of the IHRSA Board of Directors Brent Darden and current member Molly Kemmer will both be speaking. Darden's topic is “Leadership, Commitment, and the Customer Experience,” and Kemmer will discuss “Retention, Relationships, and Revenue.”

“I’m sure that IHRSA/Mercado Fitness Mexico will enable attendees to ascertain their market potential, conduct research and evaluate their competition, develop commercial structures, identify new agents and distributors, and initiate joint ventures and project partnerships,” she wrote.

“It also will help them with marketing, promotions, publicity, and sales; administrative and operating practices; training and professional development; legal matters; and creating an IT infrastructure. It may also bring investors to our country,” said Carmen Gómez Alcalá, co-founder and CEO of Club C+ in Mexico City, in a Letter to the Editor in CBI magazine.

For more, visit ihrsa.org/mercado or read the CBI story.