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Friday
Aug292014

Day 2 in photos at IHRSA/Fitness Brasil

Day two at the IHRSA/Fitness Brasil Latin American Conference & Trade Show in Sao Paulo, Brazil.

Friday
Aug292014

Technogym to be in Rio Olympics training centers

Technogym has been chosen to be the exclusive supplier of the training centers at the Rio 2016 Summer Olympics.

The Cesena, Italy, company will supply a wide range of equipment, approximately 1,000 pieces, to 15 centers and warm-up areas. It will also install the Mywellnes cloud platform that will allow the world-class athletes to connect directly - on the equipment or mobile devices - with their training program. Technogym will also send 50 athletic trainers to Brazil for training, gym layout, installation and technical support.

This is the sixth Olympics for Technogym.

“We are very proud to have been chosen for the sixth time as the official supplier of the Olympic Games," said Nerio Alessandri, president and founder of Technogym. “This important achievement represents a victory for the whole Technogym team and a strong reference on our products' innovation and quality standards.” 

For more information, see the press release on the Technogym website.

 

Friday
Aug292014

This Week in the Fitness Industry: part of brain for exercise motivation found

Image courtesy of ratch0013 at FreeDigitalPhotos.netLooking for some reading this long Labor Day wekeend (OK, for those in the United States)? This Week in the Fitness Industry should take up a small chunk of that time.

As always, a wide range of subjects:

  • part of brain responsible for exercise motivation found in mice
  • workouts in space
  • link between obesity and certain cancers
  • abdominal obesity in youth leveling off

Check them all out in This Week in the Fitness Industry.

 

Friday
Aug292014

Are you a digital native or immigrant?

Christian Pierar, president of De Fitness Organisatie in Belgium and a member of the IHRSA board of directors, presented at the 15th IHRSA/Fitness Brasil Latin American Conference & Trade Show on Thursday. 

He asked the audience, during "Innovations & Technologies in the Digital World, How to implement them in your business," if they were digital natives or immigrants. He said natives are those who grew up with the Internet and are familiar and accustomed to using it. And that they are not deterred with changes and upgrades. Immigrants on the other hand are “the rest of us trying to keep up.”

The important thing to consider, for both, is how to implement technology into your business because marketing strategies 10 years ago are now fading. But with a wide gap with what marketing managers know and the possibilities with technology it is vital they get training.

“Reconsider how you are going to apply your resources from print to digital,” Pierar said. “Look at what you have and then implement technology with what you need.”

For more on IHRSA/Fitness Brasil, visit ihrsa.org/live.

Thursday
Aug282014

IHRSA/Fitness Brasil first day, in photos

The first day of the 15th IHRSA/Fitness Brasil Latin American Conference & Trade Show is not even over, but plenty has happened: opening remarks by Fitness Brasil President Waldyr Soares, introduction of IHRSA/Fitness Brasil collaboration on InfoPacks, opening of the trade show, and plenty of education sessions.

Check out photos of day one here - you will feel like you are there.

Remember to follow what is happening in Brazil on Twitter and the IHRSA website. You can see all of the photos on the IHRSA Flickr page.

Thursday
Aug282014

InfoPacks are unveiled at IHRSA/Fitness Brasil

IHRSA President and CEO Joe Moore explains InfoPacks at the IHRSA/Fitness Brasil Latin American Conference & Trade Show.Those who are attending the 15th IHRSA/Fitness Brasil Latin American Conference & Trade Show, currently running through Aug. 30 in Sao Paulo, have the opportunity to get a new IHRSA publication for free.

The InfoPacks are informative articles and ideas that are essential for club owners in Brazil, South America and Latin America. They also include trends and relevant cases. There are three available:

  • IHRSA InfoPack Management & Planning
  • IHRSA InfoPack & Sales Trends
  • IHRSA InfoPack Marketing

InfoPacks are free for those who attended IHRSA/Fitness Brasil and fill out a quick survey, until Sept. 30, at ihrsa.org/getinfopacks. They are also available for purchase at the IHRSA Store.

 

 

Thursday
Aug282014

Reflections on IHRSA/Fitness Brasil beginnings during opening remarks

Waldyr Soares, president of Fitness Brasil, opens the 15th IHRSA/Fitness Brail Latin American Conference & Trade Show.The opening remarks at the 15th IHRSA/Fitness Brasil Latin American Conference & Trade Show saw Fitness Brasil President Waldyr Soares reflect on how far the event has come.

He said it started a little more than 15 years ago when he traveled to Boston to meet with IHRSA’s John McCarthy (executive director) and John Kersh (head of International) to forge a partnership. The inaugural show was held in a closed parking lot.

Soares went on to single out the many supporting institutions, including SEBRAE, the Brazilian support of micro and small businesses through empowerment, promotion and development.

He also talked about the future of Fitness Brasil. Two programs on the docket are a 360-hour course for instructors to work with the aging population and Project MOVE (similar to IHRSA’s Let’s Move). Also in the works is CRIANCA ESPERANCA, a 24-hour TV show to raise money for children’s well-being.

Soares finished he introduction by giving bottles of champagne to all of the partners.

Thursday
Aug282014

Fitness Brasil is on

Fitness Brasil Executive Director Gustavo Almeida, left, and President Waldyr Soares, right, open the IHRSA/Fitness Brasil trade show with IHRSA President and CEO Joe Moore.The 15th IHRSA/Fitness Brasil Latin American Conference & Trade Show opened its doors this morning to a large crowd.

The three-day event is a a huge opportunity for those in attendance with close to 100 speakers and a trade show with almost 150 booths. 

The education features inspirational and practical information on a range of topics covering all aspects of the health club business: marketing, sales, technology, finance, management, retention, infrastructure, leadership, neuroscience, personal training, and much more. These will be presented by combining with the reality of what happens in the market and what still lies ahead. Most seminars are presented in Portuguese; some are presented English with simultaneous translation into Portuguese.

IHRSA/Fitness Brasil is at the Transamerica Expo Center in Sao Paulo.

To follow the happenings, and view photos and videos from IHRSA/Fitness Brasil, go to ihrsa.org/live. For more information on the event, including registration, visit ihrsa.org/fitness-brasil.

Thursday
Aug282014

Take advantage of the IHRSA Trend Report series

The IHRSA Trend Report is report series free to IHRSA members. It examines health club consumer behavior and attitudes surrounding health clubs. This report series can help you better understand why members frequent/utilize health clubs, why they leave health clubs, and what barriers keep consumers from joining.

Each installment focuses on a specific topic/range of topics, including gender, generational groups, income level, sports participation, marital status, former members, and consumer leisure time and activity.

Here are some of the interesting facts in various reports:

  • Overall health factors remain primary reasons for being a member of a health club, but social aspects are increasing in importance.
  • Goals for joining a health club vary at each income level.
  • According to marital status, single persons are the highest represented in the member category at 18.5%.
  • Generations X and Y are more likely to join a health club than the Eisenhower and Baby Boomer generations. 
  • Cost is still the main reason people don’t join and quit health clubs.

"The IHRSA Trend Report is significant because it helps us understand why members join and keep using their health clubs," said Jay Ablondi, IHRSA's executive vice president of Global Products. "Results highlight the barriers to joining and reasons why former members leave. Along with the annual IHRSA Health Club Consumer Report, this new report provides the ultimate toolkit for club operators to improve member retention and acquisition."

The report is brought to you by IHRSA and the Leisure Trends Group. 

IHRSA members can download the reports at the IHRSA Trend Report page. Non-members can purchase each installment at ihrsa.org/store.

Wednesday
Aug272014

Around the world, one sport at a time

Paul Brown knows how to get a point across. After all, he was named the 2014 Presenter of the Year by the Australian Fitness Network.

It is safe to say that his latest endeavor will be heard by many and most likely taken to heart by the majority. We’re talking possibly tens of millions of people. That is his hope anyway.

Paul and his wife, Jacqui, are huge promoters of fighting the battle against childhood obesity, sedentary behavior and type 2 diabetes, especially among youth.

So the two industry veterans, along with their 9-year-old son, Ben, are hitting the road for almost a year to promote sports and healthy lifestyles to children and families alike.

But this isn’t a venture that will see them on a stage with a PowerPoint presentation on a giant screen behind them with a couple hundred people with laptops and notebooks jotting down key points. 

The Browns are putting on 50 Sports in 50 Weeks, a globe-trotting adventure that will take them from their home in Australia to Siberia, the United States, Europe, back to Australia, and many, many destinations in between. At each spot they will learn the intricacies and fundamentals from a well-known athlete in the sport, often in an iconic spot or stadium. In some cases they will watch a championship event, taking in the sport as a spectator.

Read on to see where they are going, who they are learning from, and more.