Big Data Suggests Running is Socially Contagious
Running may be contagious, according to a study published in Nature Communications, The New York Times reports. The study is one of the first of its kind to use big data from a global social network. Researchers gathered five years worth of data from about 1.1 million runners worldwide, as well as five years’ worth of data from global weather station, which they cross-correlated with information about runners’ daily workouts. Ultimately, they found that runners do influence one another. “Over all, if one person ran for about 10 minutes more than usual on any given day, that runner’s friends would lengthen their workout by approximately three minutes, even if the weather was discouraging,” The Times states. “Similarly, if a friend ran faster than usual, his or her friends would tend to pick up their pace in their runs that same day.”
Big Data Suggests Running is Socially Contagious
There was no shortage of influential health and fitness industry leaders at IHRSA 2017 leadership track sessions last month in Los Angeles, and presenters and attendees alike were ready to share their tips and tricks to maintaining leadership practices.
Here are the top fitness business leadership strategies we gleaned from the best of the best.
With just the click of a button, you can help IHRSA in our mission to #PassPHIT. How? Glad you asked!
We are organizing a Thunderclap to help spread the word about all the benefits of the Personal Health Investment Today (PHIT) Act. Passing PHIT will allow Americans to use flexible spending accounts (FSAs) and health savings accounts (HSAs) to pay for health club memberships, fitness equipment, exercise videos, and youth sports leagues.
L’Usine Club isn’t your average health club chain.
The company, which has two facilities in Paris, one in Brussels, and one in Geneva, prides itself on providing exceptional and meticulous customer service. Its highly trained staff (outfitted by Armani), premium sound system (installed by Devialet), and sleek facilities (designed by a team of architects) have attracted several global celebrities to stop in for a workout.
There are several barriers that can stop your health club management game from reaching its full potential. Club managers have to juggle so many daily tasks it can be difficult to see the big picture, let alone find the time and resourses to sharpen your skillsets.
If the situation we just described sounds familiar, the IHRSA Institute is for you.
This is an IHRSA featured post, brought to you by Twin Oaks Software.
Memberships are the lifeblood of your club’s financial health. Product sales (e.g., sports drinks, apparel, supplements, etc.) and services like personal training and other add-ons are just that: important, but add-ons. You need to make sure you’re getting the most from the heart of your business model, and that’s monthly memberships.
Once you’ve checked all the boxes that comprise the core expectations of any successful club—equipment upgrades, group exercise choices, cleanliness, helpful service staff—you need to go deeper, to areas that may not be your expertise. This includes software, billing, and technology support. Because you outsource these tasks to other companies, you have to stay vigilant to ensure that these partners are providing you with the optimal choices for maximizing your opportunities.
Health Club Industry Exceeds 66 Million Consumers, an All-Time High
More than 66 million Americans used a health club in 2016, a record-high since IHRSA began tracking health club consumer statistics in 1987. The number of individual members totaled 57.3 million, up 3.6% from 55.3 million in 2015. Members frequented their health club an average of 106 visits in 2016, also an all-time high. Of the 296.6 million Americans age 6 and older, 19.3% were health club members in 2016. "Consumers continue to rely on health clubs as the primary outlet for physical activity and health goals,” said Joe Moore, IHRSA’s president and CEO. “Increased participation in fitness activities helped fuel growth in memberships and utilization as total club visits surpassed 5 billion for the fifth consecutive year.” Based on a study conducted by IHRSA as part of the Physical Activity Council (PAC), results show that nearly one out of five Americans belonged to at least one of the 36,540 health clubs nationwide. Since 2009, membership has grown by 26.3%, while the total number of club-goers has increased by 26.5%.
The Lessons in Fitness Leadership series highlights IHRSA’s industry leaders and thanks them for their continued commitment to growing, promoting, and protecting the health club industry. By sharing their business expertise, we hope that you will get to know them, what they've learned along the way, and how they view leadership.
California Athletic Clubs
What is the most fulfilling part of being a business leader in the fitness industry?
It is being of service to others. Being of service to staff, members, and guests. That is the fundamental reason why this industry is so great.
Another is the positive impact that I have on growing leaders in our organization. Seeing our leaders grow as individuals is fulfilling.
When members of the Stone Creek Club & Spa in Covington, LA, need a place to relax, the club’s spa area is often their first choice.
Well, of course.
In addition to providing post-exercise relief, a well-appointed and professionally staffed spa can serve as an oasis, a place where people of all ages can enjoy a respite from the accelerating pace, proliferating demands, and many unsettling events that, increasingly, seem to define our lives these days.
For your health club's marketing strategy to be successful, you have to be adept at capturing people’s attention. And, increasingly, their attention is focused online.
Digital and social marketing isn’t just for millennials—mobile drives 56% of all web traffic and two-thirds of emails are opened via mobile devices, according to a new report from Flurry.