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The #CEOPledgeInAction Goes Live Tomorrow - Don't Miss It

Tomorrow at 12 pm EST, IHRSA will be hosting a Twitter Chat on the CEO Pledge and the benefits of prioritizing opportunities for corporate wellness.

We will be meeting at the hashtag #CEOPledgeInAction to discuss a variety of questions associated with this issue. To participate, simply login to Twitter or Tweetchat.com using the designated hashtag.


Kevin McHugh, MBA, is the Chief Operating Officer (COO) of the Atlantic Club in Manasquan, New Jersey. He has over twenty years of experience working in the health and fitness industry and has served as a long-time IHRSA advocate and Industry Leadership Council Contributor. At IHRSA 2015, he participated in IHRSA’s first Health Promotion and Medical Wellness track by offering his expertise during a panel discussion on Employing Your Resources to Attract & Retain Corporate Members.

Additionally, McHugh also serves as the chairman of the board for the Foodbank of Monmouth and Ocean counties and the Chief Operating Officer of Clubs for the Quest, a national fundraising campaign that partners with health clubs across the country in order to find a permanent cure for ALS.

Follow the Atlantic Club on Twitter.

See you tomorrow at noon!

As a reminder, if you are new to Twitter Chats, IHRSA has created a simple tutorial to help explain the process. The instructional video will provide you with step-by-step guidelines on how to make the most of the chat. 


Big Names, Ideas and Innovation at Motionsoft’s Technology Summit

Bill Besselman, vice president of connected fitness strategy and integration for Under Armour (l) with Al Noshirvani, CEO, Motionsoft. Photo courtesy of Motionsoft.Late last month the Hill was alive with the sounds and sights of technology’s latest and greatest fitness developments, as both IT and fitness industry execs met in Washington, D.C. for the  Motionsoft Technology Summit 2015 on September 22-24.

The event, which was held at the Fairmont Hotel, drew more than 100 health and fitness IT executives, presented 29 speakers and showcased the latest products from 16 health and fitness vendors.

According to a press release from Motionsoft, attendees included representatives from Active Wellness, Bay Clubs, Vida Fitness, 24 Hour Fitness, LifeTime Fitness, World Health, Snap Fitness, Virtual Fitness Planner, Sport & Health, Fitness Connection, US Fitness Group, Equinox, Genavix, Crunch Fitness, MVP Sports Clubs, Balance Gym, Gold’s Gym SoCal, GoodLife Fitness, Retro Fitness, InShape Health Clubs, XSport Fitness, The Atlantic Club, Midtown Athletic Club, Work Out World, Maryland Athletic Club, Corporate Fitness Works, Planet Fitness, TSI and Active Sports Clubs, and more.

A keynote that hit all the high notes

Bill Blesseman delivering the keynote address at the Motionsoft Technology Summit 2015. Photo courtesy of Motionsoft.Bill Besselman, vice president of connected fitness strategy and integration for Under Armour, delivered the keynote address. He spoke passionately about embracing digital platforms and collaborating with others to keep pace with rapid technology change. “Digital – desktop, mobile, apps, and more - is your friend, it can help accelerate your business on multiple fronts, but you have to embrace it and put it to work for you, your business, and your customers,” he said.

Besselman also encouraged businesses to define and leverage their role in the marketplace, give back to customers and build a great team.

Informative, inspiring education

Three other hotly anticipated sessions included the “Technology Summit Roundtable” and “Fireside Chat,” both moderated by Motionsoft board member, Management Vision founder and industry veteran Rick Caro; and the “North American Retention Study Education Seminar,” delivered by Dr. Paul Bedford, principle at the Retention Guru, a health club research and consulting firm in the U.K., and lead researcher of the North American Retention Study. 

Dr. Paul Bedford, principle at the Retention Guru, speaking during his education session at the Motionsoft Technology Summit 2015. Photo courtesy of Motionsoft.Bedford spoke about the great opportunity for retention data standards. The fitness industry has a wealth of member retention data, he said, but it isn’t uniform. “One of the biggest challenges facing the industry is creating a common language for software systems and data classification. A set of standard definitions for the basics such as member, length of agreement, terminations, etc. will provide greater insight followed by larger revenues,” he told attendees.

Bedford also said that most companies don’t know how to turn their wealth of data into meaningful activities. The importance of figuring it out, however, is critical, he said. “The North American market is doing quite well overall regarding retention, but most operators have yet to tackle retention seriously—ignoring the millions of dollars of additional revenue available from just a few simple changes to their business models.”

Rick Caro, Motionsoft board member and founder Management Vision, moderating a panel at the Motionsoft Technology Summit 2015. Photo courtesy of Motionsoft.Bedford likened the potential of effective data usage in the fitness industry to that of baseball. “Data mining techniques, predictive analytics and machine learning will shape the future of the industry, with the same impact it had on baseball—just look at the movie Money Ball.”

RELATED: Read “One Million Strong: An In-Depth Study of Member Retention in North America” a research report written by Dr. Paul Bedford

The event’s six additional sessions provided attendees with in-depth panel presentations on fitness technology innovations, implications for retention, predictive analytics, the convergence of health care, data security, digital and mobile marketing strategies, and advancements in mobile applications.

John Gengarella, CEO of Netpulse, speaking at the Motionsoft Technology Summit 2015. Photo courtesy of Motionsoft.“If there was a dominant theme that united the event, it was mobile,” said attendee John Gengarella, CEO of Netpulse. “It’s abundantly clear to fitness industry executives that their digital strategy comes down to a rock-solid mobile offering. Leveraging tight integrations with existing systems and other evolving technologies like wearables, clubs now have the data, insights, and communications channel to engage and influence the member journey as never before.”

“It was an honor and a privilege to have the most influential leaders in our industry collaborate on such critical subject matters,” said Motionsoft’s CEO, Al Noshirvani. “These robust dialogs will help to surface extremely valuable insights that will be critical in the solution of common industry issues.”

Networking to success

The event also provided attendees with numerous networking opportunities, including a welcome reception, continental breakfasts, and a closing reception and dinner. 

The Motionsoft Technology Summit 2015 was sponsored by Netpulse, MYZONE, h2 wellness, Visual Fitness Planner, Gantner, Club-OS and Matrix. 

Learn more about the event at motionsofttechnologysummit.com


Community Service is in Greenwood Athletic and Tennis Club's DNA

By nature, people of all ages enjoy companionship, camaraderie, and shared experiences. It is in our DNA.  So, community service should be as well. For Greenwood Athletic and Tennis Club (GATC) in Greenwood Village, Colorado, this has long been the case.

“Greenwood has been offering community service programs from the time the club was built,” says President and General Manager, Paula Neubert, “The club was originally working with a local hospital so community service was always part of our DNA.”

This decision to partner with a local hospital showed Greenwood that it was capable of working with others outside of a health club environment. Greenwood has since parted ways with the hospital, but the club has continued to use what it has learned from this experience to create and build upon its own program offerings for the past 28 years.

And during these 28 years, Greenwood has served local residents in the only way that it knows how - by offering a number of programs that virtually fit the needs of all community members.  

The Roadless Ride is one such event that unites all members of the local community under one common cause. This all-day Spinathon that GATC has been hosting since 2007 benefits Brent’s Place – a local charity that provides clean housing for children with cancer and their families. This past year, over 400 participants gathered at the club and chose from 11 unique Spinning classes to ride in, and 23 ambitious Century Riders even volunteered to participate in all 12 sessions. This event has become so popular, in fact, that all of the Spinning bikes used during this 12-hour day, sell out weeks in advance.

In 2014, $93,000 was raised to benefit this cause in just a single day, and Greenwood has no intention of stopping there. The goal is to raise $93,000 again this year.

Additionally, Greenwood has created another program that incorporates combined benefits for local residents – old and young. Twice a year, in August and December, Greenwood offers discounted enrollment fees to prospective members who are willing to donate a backpack filled with school supplies or a holiday gift to the local Boys and Girls Club of Denver. This program not only works to encourage members of the community to be active, but it also helps to meet the needs of a local charity that is giving back to children in need.   

Though these programs provide something for everyone in the community, GATC’s wide member base has also proven to be an issue.

“Our biggest challenge is picking which programs to offer,” says Neubert, “We get so many requests and we know with the giving staff and membership that we have, they would embrace anything we do. What we want to do is focus full attention on a few select programs versus offering too many that don’t get as much personal attention.”  

Greenwood has managed to find an equal balance between these components by being attentive to the needs of community members and being open to pursuing a variety of programming ideas and options.

Feedback from community members and offering these options has helped Greenwood grow as a business. But ultimately, creating these initiatives has given the club a “feel good” mentality that will be eternally bound to that original community service DNA. 



Network with Industry Experts During IHRSA's Twitter Chat

On Thursday – October 8th – at 12 pm EST, IHRSA will be hosting a Twitter Chat to promote and prioritize opportunities for physical activity in the workplace.

To join the conversation, login to Twitter or Tweetchat.com using the hashtag #CEOPledgeInAction at 12:00 pm EST.

Don’t miss this opportunity to speak with industry experts about how corporate wellness initiatives can benefit your business. Industry expert, Jack Groppel, will be there to share his insight.


Jack Groppel, Ph.D, Vice President of Applied Sciences and Performance Training, and co-founder of the Johnson & Johnson Human Performance Institute serves as the national spokesperson for the CEO Pledge. As such, Groppel has played an important role in promoting physical activity as a critical driver of both employee health and business performance.

Additionally, he has served as an Adjunct Professor of Management at Northwestern University, is a Fellow in the American College of Sports Medicine, and a Board-certified nutritionist in the American College of Nutrition.

We hope to see you at noon on Thursday!

And if you are new to Twitter Chats, watch this simple tutorial IHRSA has created. It will provide you with step-by-step instructions on how to make the most of the chat.


If Treadmills Could Talk

In the busy world of fitness technology, the Industrial Internet of Things stands out

Imagine if all the cardio machines—treadmills, ellipticals, arc trainers, etc.—on your gym floor could speak. What would they say? More importantly, what would you want them to say? As an operator, you’d probably want them to tell you how many miles they’ve gone, which parts will soon need fixing and who gets used the most.

While talking equipment might sound like something from a sci-fi movie, it’s not fiction at all—it’s reality. And it’s starting to be implemented in health clubs around the world.

The technology, e.g. “talking” treadmills, is a result of semi-new movement called “The Industrial Internet of Things,” which focuses on machines—from air conditioners to cars to treadmills—that can capture and communicate accurate, real-time data to manufacturers and end users.

The IIoT is diverse and spans numerous industries, but there is one common, simple premise: an object is installed with one or multiple sensors that feed usage information back to humans. For example, in the case of a treadmill, feedback can include how many miles a treadmill has gone, when and how often it gets used, and which, if any, parts need maintenance.

For more information on the IIoT, check out this video from the World Economic Forum:

“The Industrial Internet of Things has huge implications for clubs,” says Bryan O’Rourke, founder and CEO of Integrus, a health and fitness consulting firm, chief strategic officer and principal at Fitmarc, and president of the Fitness Industry Technology Council. O’Rourke is one of the fitness industry’s most expert voices on technology, and advises clients on digital media and tech strategy.

For most clubs, O’Rourke says, insurmountable hassle prevents clubs from really monitoring their cardio equipment. “A lot of clubs don’t do it because it’s too much of a pain. You have to go into the equipment, know how many miles it’s been used, what the preventive maintenance schedule is, all sorts of stuff. There is just so much data that we do not have, that if we did have, could really help improve experience and reduce costs and improve quality of service.”

Bryan O'Rourke, founder and CEO of IntegrusIIoT technology is now providing this data and eliminating much, if not all, of the hassle of manually inspecting machines. “Built-in intelligence can save a ton of money and make a huge, positive difference in user experience,” O’Rourke says. “If all your cardio equipment, no matter the brand, was inexpensively connected to the Internet, and manufacturers could see how their club’s equipment is actually performing, and club operators could really see how members are using equipment—all of which is being monitored in real time—you could really help improve member experience and reduce costs. That’s a big thing.”

O’Rourke, as president of FIT-C, is working with six IIoT vendors, one of which is ECOFIT Networks, a Canadian company that makes wireless data collection technology for cardio equipment.

ECOFIT equipment comes with a mounted or built-in sensor that wirelessly relays information to a portal that offers analytical data, asset service tracking and preventive maintenance information. “The portal provides you with a rich set of data and analytical tools,” says David Johnson, director of ECOFIT Networks.

For example, an operator can see how equipment is being used, both as whole and individual pieces. So, you could compare treadmills and ellipticals, or two different treadmills. You can also compare by brand.

The usefulness of such of such information is critical, says Johnson. “It allows operators to make better, strategic business decisions. With this information, a manager can make more educated decisions about what equipment to purchase and when.”

Johnson also notes that the data can lower insurance and liability costs and increase service responsiveness.

In a world of proliferating technology, O’Rourke believes the IIoT has true relevance to for health club operators. “It has a real economic impact. It allows you to optimize your business in a way that takes less effort but produces better outcomes.”

O’Rourke says a common challenge club companies face is not letting the novelty of a certain technology stand in the way of business objectives. “A lot of brands they feel they have to have the latest and greatest, but if it doesn’t help achieve their goals, it gets confusing.”

IIoT technology, however, makes perfect sense. Because while the IIoT may not be a sexy as say, the Apple Watch, O’Rourke jokes, it has the real potential to make a difference in user experience. A better user experience ultimately means better revenue and retention rates.

O’Rourke doesn’t foresee IIoT technology just optimizing business, however. He also sees it bringing the fitness industry closer together. “The Industrial Internet of Things is really going to merge, and require cooperation among, different players, and I think it’s what we’re all going to be working on in the coming years.”

Bryan O’Rourke can be reached at Bryan@integerus.com or on Twitter @bryankorourke.

This article is part of a series on technology opportunities for the fitness industry.


Come Fly With Me!

One year ago, I was excitedly preparing for the first-ever IHRSA/Mercado event, and, now, I’m about to pack my bags again, this time for an industry gathering in France. International insights, enlightenment, and opportunities await!

Never before has the “I” in IHRSA, for “International,” in IHRSA been more meaningful, more exact a description of the industry that ours has truly become. The events scheduled over the coming months endorse that proposition, and suggest how much—how very much—there is to be gained.

Last year, the IHRSA/Mercado Fitness Mexico City Conference and Trade Show was fabulous, and this year’s installment, being held October 19–21, will surpass it both in size and substance. According to the IHRSA Global Report 2015, Mexico is the 4th-largest market in the world, with 7,826 clubs, 2.74 million members, and $1.48 billion in annual revenues. Just think of the concepts, ideas, and untapped possibilities that lie waiting to be discovered there.

“Espero que disfruten ustedes!”

This month, though, I’ll be heading to the 15th Annual IHRSA European Congress, on October 19-22, in the exquisitely intimate and elegant setting of the Palais du Pharo, in the heart of beautiful Marseille, France. This established meeting provides a unique, and unequalled, opportunity to meet with and learn from leading European club operators, among the most accomplished anywhere.

And then, as with every IHRSA gathering, there’s the tourist side of things. In 2013, Marseille was named the European Capital of Culture, and I can’t wait to experience this lovely, historic city.

“Vais-je vous y voir?”

November 10–13 offers the 5th Annual ChinaFit/IHRSA China Management Forum—yet another example of IHRSA’s global presence and proof of the vital role it plays in keeping our international industry tightly connected. I recently spoke with John Holsinger, IHRSA’s director of the Asia Pacific region, and he assures me that ChinaFit will deliver, big-time, in terms of educational and networking opportunities.

“Zhù nǐ jiànkāng!”

And it goes without saying that industry participants, worldwide, are already anticipating IHRSA’s 35th Annual International Convention and Trade Show, which will take place just five months from now, on March 21–24, in Orlando, Florida. Talk about the perfect combination of professional and personal possibilities: IHRSA 2016 and Disney World, and Epcot, and ….

“Success by association” has never been easier, more fun, or more rewarding!


Brick Bodies Celebrates Its 30th Anniversary for a Good Cause

On Saturday, November 7, 2015, long-time IHRSA member Brick Bodies will be hosting its 30th Anniversary Bull and Oyster Roast at the Timonium Fairgrounds Exhibit Hall in Timonium, MD.

But 30 years of successful operation is not all that will be celebrated. During the event, Brick Bodies owners Lynne and Victor Brick will officially launch the John W. Brick Mental Health Foundation, a 501c3 organization dedicated to supporting mental health research and education. The Foundation’s mission is to “advance learning about how exercise, diet, relationships, and health care fit together to benefit mental health. 

The Foundation honors Victor’s eldest brother, John W. Brick, who suffered a life-long battle with schizophrenia. John died at the age of 62 due to complications from the disease.

“Although his premature death affected us greatly, even sadder was that fact that, due to his illness, John never really knew one full day of happiness his entire adult life,” recalls Lynne Brick. “We feel that a fully integrated approach, including healthy lifestyle choices as well as conventional health care, would not only have prolonged his life but, more importantly, would have improved the quality of his life as well. That is why we started the Foundation.”

The Bricks invite all fellow IHRSA members in the Timonium, Md. area to the event, which will feature all you can eat and drink (fare includes oysters, beer and wine), a live 80’s cover band, fitness demos, a silent auction, raffles, prizes and much more.

The Bricks also graciously ask fitness professionals everywhere to considering supporting the John W. Brick Mental Health Foundation either with a donation or event sponsorship.



 The bull and oyster roast will feature all you can eat oysters, beer and wine, a live 80’s cover band, a silent auction, raffles, prizes, fitness demos and more. 

Learn more about Brick Bodies at brickbodies.com.


This Week In Health Promotion: Breast Cancer Awareness Month and More

A roundup of what's going on in the health and wellness world this week.

October Is Breast Cancer Awareness Month In The US

If you happen to live in the United States, you might notice a lot more of the color pink in your day to day life this month. October marks Breast Cancer Awareness Month, an annual campaign to increase the knowledge of and awareness about breast cancer. According to the American Cancer Society (ACS), 231,840 new cases of invasive breast cancer will be diagnosed in women and around 2,350 in men this year. Learn more.

The good news is that evidence shows certain healthy lifestyle habits can help prevent breast cancer. Exercise and physical activity have been linked to lower risk of developing breast cancer, to better outcomes during treatment, and to a lower chance of recurrence. Higher consumption of fruits and vegetables has also been linked to lower breast cancer risk. 

Many organizations use October to educate the public and fundraise for breast cancer research. Is your club doing something? Let us know - email us at healthpromotion@ihrsa.org.

For Today's Youth, Weight Loss Is Much Harder Than For Their Parents

Research from a national (U.S.) health survey suggests that factors besides diet and exercise may be leading to higher obesity rates. Data from the National Health And Nutrition Examination Study (NHANES) indicates that a person in 2006 who consumed the same amount of calories and exercised a smiliar amount to someone in 1988 would have a body mass index (BMI) 2.3 points higher than their 1988 counterpart. Authors of the study cited factors like stress, sleep, and pollution as possible culprits. Read more about the study.

Of course, a limitation of this study is that it is based on self reported data, and Americans are notoriously bad at estimating how much we eat. It is possible that increasing portion sizes in the absence of a change in recommended serving sizes (for example, the nutrition facts for a Coca Cola are still for a 12 ounce can even though it usually comes in a 20 ounce bottle( have distorted our ability to estimate our intake. Replacement of active work and hobbies with sedentary ones could also be a factor.

The bottom line is that for a number of possible reasons, weight loss may be harder to achieve today than it was 30 years ago for a number of people. This elevates the importance of supportive environments that help facilitate a healthy lifestyle, like clubs. 

Exercise Lowers Risk of Suicide Among Bullied Teens

Previously, data has shown that exercise improves self confidence and self esteem among children and teens. New resarch suggests this may translate to a very imortant outcome: lower suicide rates among teens who experience bullying. The study looked at data on over 13,500 high school students and found that about 30% of bullied teens reported feeling sad for two or more weeks in the past year, with 22% thinking about and 8% attempting suicide. The research also found that being active for at least four days out of the week reduced suicidal thoughts and attempts by 23%. Read more about the study at U.S. News & World Report.

Not only does exercise improve self esteem, it also boosts mood. Many health clubs offer programs and services targeted to children, and even more clubs allow teenagers to use the club alongside adults. This resarch highlights the importance of building healthy, active lifestyles at a young age.


IHRSA European Congress Keynoter Explores and Explains the Intriguing Behavior of Consumers

Ken Hughes, Founder, CEO, Glacier Consulting, Ltd. Dublin, IrelandYou’re speaking this month at the 15th Annual IHRSA European Congress in Marseille, France. A little preview?

We’ll be exploring the future. The next generation of consumers is going to demand different things from the brands and services they use. Get it wrong, and you become another casualty of irrelevance; get it right, and you “future-proof” your business.

You describe yourself as a “consumer and shopper behavioralist.” What, exactly, does that mean?

I study the behavior of shoppers and consumers—why and how people buy. This is a social science discipline that combines psychology, social anthropology, and neuro-marketing, a form of marketing research that focuses on consumers’ sensorimotor, cognitive, and affective responses to marketing stimuli. It also involves behavioral economics. Ultimately, it’s about understanding the science of shopping and consumption.

What led you to embrace this particular discipline?

People have always fascinated me—not only what they do, but also how you can nudge them to behave differently. If we understand enough about consumers and their needs, there’s virtually nothing that you can’t sell them!

What’s the connection between this and Glacier Consulting, its clients, and the services it provides?

Glacier started as a market research agency, but the focus soon shifted to consumers. Today, we help firms bridge the gap between what consumers really want and how our clients can most efficiently and effectively design and deliver those products and services.

One of the topics you focus on is personalization, and, in a recent blog, you critiqued Disneyland Paris on the basis of your own experience.

Yes, that’s right. Personalization really is the key to succeeding today. Disneyland Paris offers an app for its visitors, but fails to ask them who they are. Some visit the park for family rides; others, for the thrill rides; and others, for the shows and entertainment. If they had simply captured the ages of my kids, they could, for instance, have suggested rides with short queues close to where we were. Similarly, they could have pushed offers to me to eat at a nearby restaurant. They did none of this, so, as a user, I was left with what was essentially a digital map of the park. It could have been a personalized app that delivered added value, but, in fact, it would have been of as much use to me at my home in Ireland as it was in the park.

What lesson can health clubs draw from this example?
Thinking about, wrapping your mind around, the individual rather than the masses is really important. Sometimes the “personal” in personal training, or the “individual” in individual instruction, wears thin. If a member ever feels as though they’ve just become another “body” in the club, their usage and loyalty will also wane. At every moment, every aspect of their club experience should be personal—from entering the locker room, to working out on the fitness floor, to snacking in the cafe. The product has to be tailored to the individual.

You’ve talked about the high expectations of millennials. What are their successors, the members of Generation Z, going to want?

They’re going to want even more! These are the A.G. (after Google) consumers. They’ve grown up in a world of instant information, entertainment, and feedback. This is the “Swipe Card Here” generation. They’re demanding and unforgiving. Getting your product Gen-Z-ready is critical. Companies that fail to do so are going to get caught with their pants down!

Learn more about the 15th Annual IHRSA European Congress at ihrsa.org/congress.


Tips To Implement A Strategic Plan To Develop A Small, Independent Club

Can you offer some tips on how to create and implement a strategic plan to develop a small, independent club?


A good strategic plan begins with a thorough understanding of the marketplace, and leads to realistic expectations about the most critical aspect of your new business—the membership projections.

Start with a model that identifies the number of people (both residents and workforce) located within a 10-minute-drive radius of your club. Take into account only those individuals who meet your age, income, and educational criteria. Multiply this number by 17%–20% (the average percentage of the population that’s likely to join a health club). This will give you a good estimate of the number of people in your community who are reasonable candidates for a club membership.

Now, develop a complete list of all the potential competitors in the marketplace—including fitness facilities that may not exactly resemble your business model—and estimate their membership capacity, not their current membership level. Subtract your competitors’ capacity from the number of potential members you calculated for the market as a whole, and you’ll have a good sense of how many real prospects are available. This number should be two to four times higher than the number of members you’ll need in order to be financially successful.

In the process of developing this market analysis, you’ll gain insight not only into the number of members you’re likely to attract, but also into your competitors’ strengths and weaknesses. This will help define the challenges that you may face in launching your new club. Good luck!


Start by asking yourself, “Why would someone be willing to spend their money on the services my club provides versus those of a competitor?” Then, make certain that everyone in your organization understands the edge that your club possesses, and is aligned behind it. That means your vision, mission, core values, core purpose, and the culture of your organization have to be clearly defined and well understood.

Next, design a company that’s easy for your customers to do business with. Execution is what usually separates exceptional companies from mediocre ones.

The best mechanism for ensuring flawless execution that I’ve discovered is a regular, two-hour meeting every Monday morning for all of the members of the management team. During that meeting, we evaluate how we’re doing in a number of areas. Everyone knows what their responsibilities are, and everyone knows they’ll be held accountable for them. And, once a month, we evaluate our progress at these meetings.

Then, once a year, we develop our strategic plan and budget.

Remember that your staff creates your culture. The benefit of embracing the core values of your organization is that it helps identify and clarify the type of people you should hire. Your entire hiring process should be designed to find individuals who have the same values as your company. Trying to change a person’s core values is virtually impossible.

Finally, develop your team’s leadership skills, and always be on the lookout for fresh new talent.