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The Fun Factor

There’s a nasty little secret in our industry, and it has nothing to do with pricing, or contracts, or trainer certifications, or the cleanliness of your club.
The secret: Most people don’t enjoy exercising. In fact, many of them actually dislike working out. That’s the naked, unvarnished truth. Fortunately, there is a solution: making exercise fun and entertaining.

Turning club-based physical activity into something that’s engaging and enjoyable will keep members coming through your doors over and over again. That’s good for them—and it’s good for you.
We know that’s true, in theory, but how can you make exercise and entertainment synonymous in reality? For suggestions, CBI interviewed six industry thought leaders to get their take on how to achieve that golden goal—with and without the use of technology.

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Planet Fitness and Biggest Loser: A Winning Team

For the fourth year in a row, Planet Fitness will serve as the national gym partner of the popular NBC reality series, The Biggest Loser, now in its 16th season.

Planet Fitness not only will
fully equip the gym on The
Biggest Loser ranch in support 
of 20 former athletes who hope
 to regain their health, but will
 also be featured with a past
 Biggest Loser contestant high-
lighting the brand’s pe@pf program (Phys. Ed. at Planet Fitness). Select episodes will show contestants working out at Planet Fitness clubs near their homes.

“We’re excited to be a part of The Biggest Loser ... as an important part of the contestants’ transformation process,” says Dawn Sullivan, director of marketing at Planet Fitness.

Joining veterans Dolvett Quince and Bob Harper are new trainers Jessie Pavelka and Jennifer Widerstrom. In a new twist, Harper will work with eliminated contestants at a secret location called, “Comeback Canyon,” where they’ll have the opportunity to compete for a chance to return to the show.

Dover, New Hampshire–based Planet Fitness, known for its low prices and Judgement Free Zone, has more than 800 locations nationwide serving nearly six million members.


Netpulse Nets Major Funding

Netpulse, based in San Francisco, a leading digital platform for the fitness industry, has secured $18.6 million in new funding from a round led by Nokia Growth Partners (NGP), with participation from August Capital, Javelin Venture Partners, DFJ Frontier, and Docomo Capital.

John Gardner, of NGP, will join the Netpulse board.

The company plans to use the funds to further accelerate its rapid growth, advance the development of its product platform, and introduce new integrations and services both for club operators and members.

The Netpulse platform links clubs to a variety of new technologies, including Internet-connected, touchscreen cardio equipment, member fitness tracking devices, sensors, and apps. It integrates these new technologies with club management systems and in-club digital experiences to increase engagement, measurement, and the monetization of members’ fitness activities, both inside and outside of the club.

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Darden Has Been a World Traveler for IHRSA and the Industry

Darden, executive consultant at TELOS Fitness Center in Dallas and principal of Brent Darden Consulting, certainly accomplished that.

He just finished a 12-month span, from November 2013 to November 2014, where he certainly racked up the frequent flyer miles and definitely knows where the cab stand is at Dallas-Fort Worth International Airport. A look at his credit card statements would show 10 trips in that time, including three trips abroad – China, Amsterdam and Mexico. The previous year he had three other international trips to Brazil, Spain and Russia.

“I get as much out of it than anyone I talk to. I love the industry – always have and always will. If I can be an example for IHRSA and how to lead a healthy lifestyle, nothing makes me happier.”

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Arianna Huffington Excited to Speak at IHRSA 2015 in March!

We are very exited to have Arianna Huffington joining us at IHRSA 2015 in March!

Her presentation, Redefining Success: The Third Metric That Can Benefit Your Bottom Line (sponsored by SPRI), will take place at the iconic Nokia Theatre, home to the Emmy Awards, MTV Video Music Awards and other major concerts and celebrations.

Arianna’s message aligns perfectly with the health and fitness industry’s shared goal of inspiring more people to get active.


When Employees Sound Off on Social Media

Employees' use of social media has always posed complicated questions for health club owners.

You'd hope that your staff would use social media judiciously, particularly with respect to comments about your club, but, sometimes, unfortunately, they don’t exercise their best judgment.

What should you do when an employee makes a compromising statement about your club or members? Do you have the right to take disciplinary action against them? 

Learn more from CBI In Brief.


Enjoy These Four Speakers You Won’t Forget—at IHRSA 2015

One of the things at an IHRSA Convention and Trade Show that I always look forward to is listening to the keynote speakers.

They push, engage, stimulate, educate, and entertain, and I walk away from those talks feeling a little bit high—ready to reconsider my personal and professional life and make the changes I need to make me just a little happier and more productive.

If you’d like to feel that way, too, then come to IHRSA 2015, March 11-14 in Los Angeles. Yes, the speakers that IHRSA chooses are that good. 

Arianna Huffington, President and Editor-in-Chief at the Huffington Post Media Group, will ask you to reconsider your own lifestyle when she presents, “Redefining Success: The Third Metric That Can Benefit Your Bottom Line,” on Wednesday, March 11. She’s sponsored by SPRI. 

Next, the author, trendspotter and futurologist Magnus Lindkvist, who’s known to be a colorful, even flamboyant, speaker, will energize you with, “Thinking about the Future in an Uncertain World, on Thursday, March 12. He’s sponsored by Technogym®.

Adam Bryant, the author, and journalist, who writes the The New York Times’ “Corner Office” column, will offer thought-provoking, “Quick and Nimble: Lessons from Leading CEOs on How to Create a Culture of Innovation,” on Friday, March 13. He’s sponsored by Matrix Fitness.

Finally, the author, and Stanford University lecturer Kelly McGonigal will explore a topic we’ve all wondered about, “The Willpower Instinct,” on Saturday, March 14. She’s sponsored by MYZONE®.

I’ve always wondered about willpower. Haven’t you?

Take a chance; register now. You’ll look forward to L.A. all winter, and come March, you’ll be glad that you got away from the “day to day” at your club and heard something new—guaranteed. 


Chart Your Course with IHRSA’s Profiles of Success

Congratulations seem to be in order for the health and fitness industry, suggests the newest edition of IHRSA Profiles of Success: The Annual Industry Data Survey of the Health and Fitness Industry.

This detailed IHRSA research report, documenting the industry’s performance in 2013, indicates that it was a productive year for U.S. health clubs, despite the lingering effects of the economic downturn. Clubs experienced strong growth in three key areas: revenue, membership, and club count—the strongest since the beginning of the recession.

Total industry revenue increased by 2.7%, from $21.8 billion in 2012 to $22.4 billion in 2013, while, during the same period, total membership increased by 5.3%. The total number of facilities increased by 5.4%, from 30,500 to 32,150, which was more than twice the growth rate of the previous year.

Read more.

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CBI Innovations: OPTP

Eric Franklin's new
 book, Fascia Release
 and Balance, now
 available from OPTP,
 describes how 
connective tissues
 integrate the various 
components of the
 human body, facilitating all movement.
 This information is 
complemented by
 Franklin Method
 imagery and ball-
rolling exercises,
 which release tension and prepare the fascia for expansive movement. Fascia Release and Balance introduces new Franklin Method exercises that, incorporating anatomical imagery and proprioceptive tools, target specific areas of the fascia—from foot to jaw. Anatomical imagery is supported by rich, full-color illustrations, and each exercise includes step-by-step instructional photos.

For more information, contact the company at 800-367-7393, or visit http://optp.com


Press Release - Broadcastvision Expands CAB and Personal Viewing Screen Controller Innovations

Broadcastvision Entertainment – releases version 3.0 CAB to enable popular Matrix 7XE series cardio equipment to operate with integrated TV console tuner and Cable, Satellite or IPTV set top boxes. The CAB provides owner flexibility, increased channel line-up, and cost savings of set top box operation and frees exercisers from hand-held remote controls. The CAB is compatible with major brands of cardio equipment including Matrix 1, 3, 5 and 7XE series, Precor cardio equipment with console controls, Life Fitness Inspire, Integrity & Discover, Star Trac generation 1 and 2, FreeMotion 7 and 11 series, and many more.

In addition to the CAB (console adapter box) upgrades, the Axcess Universal Controller is the only fitness entertainment controller that offers menu navigation and allows exercisers to operate any Cable, Satellite or IPTV set top boxes in conjunction with any manufacturer’s personal viewing screen. This eliminates the burdensome handheld remote control unit and expensive modulation of MDTA Multiplexor systems. The exerciser obtains audio and controls the personal viewing screen with just the Axcess Universal Controller, “Head end modulating signal equipment can cost a club operator thousands of dollars and limits channel selections. The CAB and Universal Controller operate the Cable, Satellite or IPTV set top box to provide more channels and HD content  at lower cost,” says Mark Blake, COO of Broadcastvision Entertainment.

Broadcastvision designed the CAB and Universal Controller to work with other entertainment brand personal viewing screens and controllers like Cardio Theater, CardioVision and MYE Entertainment. “Many clubs are upgrading to our CAB or Universal Controller even if they are not required to have a set top box for each piece of equipment. They are impressed with the amount of features we offer and feel secure knowing the product is future proof if/when they are required to have a set top box,” says Blake.

Broadcastvision is your complete source for fitness entertainment including AudioFetch (TV audio to Apple and Android smartphones), 863MHz/900MHz Wireless, FM Wireless, Large Screen TVs and Mounts. Sound Systems, Digital Signage, Branded Music and Messaging and Personal Viewing Screens.

Broadcastvision is a pioneer and leading market innovator in the fitness entertainment industry.