First IMAX Cycling Studio Opens in New York City
The first IMAX cycling studio opened in a warehouse under the Manhattan Bridge in New York City this week, reports CNBC. The warehouse has been renovated to fit 50 spin bikes on five levels in front of a 40-by-24-foot screen. “I pedaled through snow-capped mountains first, just to get warmed up,” the CNBC reporter wrote. “Then I moved effortlessly over a still blue sea. Until the tunnel. That's when it went techno. Streaming lines, thumping rhythms, all blending (well, not really blending) with the blaring encouragement of a top fitness trainer in a tiny sport top.” Classes are $34 each with monthly packages running about $350. "Imax is always looking for opportunities to take the brand, the technology and, frankly, the focus on larger-than-life experiences to different places," said Bryan Marcovici, CEO of IMAX Shift. "With fitness, you have a market where people are migrating from big-box gyms to more boutique personal engaging experiences. We have an opportunity to accelerate that trend."
Study: To Avoid Obesity, Exercise Matters More than Diet
Exercise may be more important than diet when it comes to avoiding obesity, according to a study by researchers at the University of Missouri. For the study, researchers split obesity-prone rats into three groups: a control group, a sedentary dieting group, and an exercise group with unlimited access to food. At the end of the study, the control group had become obese, but the dieting and exercise groups had maintained a healthy weight. However, they found that the rats that exercised were metabolically healthier, with better insulin sensitivity and lower levels of bad cholesterol than the dieters. They also burned more fat each day for fuel, according to their metabolic readings, and had more cellular markers related to metabolic activity within their brown fat than the dieting group. Additionally, the exercise group “showed no signs of compensatory eating or compensatory inactivity,” the researcher who oversaw the study told The New York Times.
IHRSA Represents at Prestigious BIAC Forum on Innovation in Health and Well-being
Several IHRSA representatives, including Helen Durkin, IHRSA's executive vice president of global public policy, Kilian Fisher, IHRSA's global public policy advisor, and IHRSA members Martin Seibold and Catherine Carty, are representing the fitness industry at the Business and Industry Advisory Committee to the OECD (BIAC) Forum on Innovation in Health and Well-being. The forum, held May 3-4, 2016 in Paris at the OECD headquarters, is a unique two-day event that brings together senior representatives from government, the OECD, the leaders of multi-national consumer corporations, and leading experts in health and wellbeing to exchange solutions and policy recommendations. "With so many multi-national food and drink companies and trade associations involved, this is our opportunity as one of the few 'positive' industries involved to really drive the health and wellness message, especially with regard to what the fitness and health club industry can offer to help addressing the global health crisis," Kilian Fisher said when speaking about the opportunities presented in attending this event. Read our full coverage of the BIAC Forum.
Yoga May Improve Symptoms, Quality of Life for Asthma Sufferers
Asthma sufferers who practice yoga may see small improvements in their symptoms and quality of life, according to a new review. The findings come from a doctor in Hong Kong who looked at the results of 15 studies involving more than 1,000 asthma patients to determine whether yoga provided significant benefits. “One third of these studies included only yoga breathing exercises, and the rest included breathing, postures, and meditation,” Reuters reports. “The yoga practice lasted anywhere from two weeks to four and a half years, though it was less than six months in most studies. Overall, yoga slightly improved symptoms and quality of life and reduced the need for medications.”