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PHIT Joins the School House Rock Chorus 

PHIT Joins the School House Rock Chorus and can sing “I am a bill. Yes, I am only a bill and I’m sitting here on Capitol Hill.”

Just before the IHRSA staff began boarding their planes for the convention, The Personal Health Investment Today Act (PHIT) was introduced in the House as H.R. 1218 by Reps. Boustany (R-LA) and Kind (D-WI). 

Like the loveable Bill from School House Rock, PHIT had to be reintroduced because every two years, when a new Congress convenes, every bill under consideration needs to be reintroduced. 

Watch this School House Rock Video for one of my favorite reminders of our legislative process.

We now have 13 cosponsors on the bill

The IHRSA/ SFIA team of Jay Sweeney (IHRSA) and Bill Sells (Sports & Fitness Industry Association SFIA) are arranging more Hill meetings to gather more sponsors. On the Senate side, we have lined up a Republican Senator to sponsor the bill. We are still looking for a Democratic Senator to sponsor the bill. (Do you have any good connections to a Democratic Senator who you believe might be interested in cosponsoring PHIT in the Senate? Let us know.)

Want more information on PHIT?


Sleep On It! Willpower and the Power of ZZZZ

IHRSA’s International Convention, held each March, brings together thousands of fitness industry professionals from around the globe. They come to share ideas, experience the latest fitness trends and new technologies, and learn from each other as well as from some of the world’s most innovative and insightful business leaders. 

One such presenter was Kelly McGonigal, a Stanford University psychologist, who shared the results of fascinating scientific research on what motivates people - and what doesn’t.

McGonigal pointed out that it’s important to recognize the difference between a desire to change and what actually motivates that desire. She noted that, unfortunately, when most people talk about willpower, they think of it as forcing themselves to do things they don’t want to do, and that can be draining. That may explain why people have such a difficult time keeping their resolutions.

Research has shown that when you set up this sort of mental battle – where you feel you’re trying to defeat your behavior rather than advance your goals – it’s difficult to move forward. In the end, force doesn’t work. McGonigal coaches that it is much more productive to set a positive goal, or imagine a future memory, such as how happy you’ll be crossing the finish line of a road race, or how proud you’ll feel for resisting temptation.

Many people make exercise resolutions for negative reasons 
– guilt, shame, body hate, fear of health consequences, etc. – or because of false-hope syndrome. A better motivator is to think about how amazing you will feel if you achieve your goals, be they to lose weight, build strength, increase endurance, etc. Exercising your willpower instinct is really about devoting your attention, time and effort to what matters the most to you. Once you do that, you will begin to see results. To learn more, check out McGonigal’s book: The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do to Get More of It.

Another IHRSA presenter was Arianna Huffington, whose latest book is called Thrive:  The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom and Wonder. In it, Huffington writes that the “third metric” is about well-being, wonder, wisdom, and willingness. She cautions that if we don’t redefine what success is, the price we pay, in terms of our health and well-being, will continue to increase. But when we include well-being in our definition of success, we begin to change how we deal with time, which is central to leading a happier, healthier, and more fulfilling life.

Huffington recommends trying to get eight hours of sleep per day, which is the optimal amount for most adults. She suggests having a specific, consistent time at night when you turn off all electronic devices and disconnect from the digital world. She is also a fan of mid-day naps and has even installed “nap rooms” in the offices of the Huffington Post!

If you’re not getting even close to eight hours, then set a goal to add just 30 minutes of sleep to each day. Her point is that most mistakes and bad decisions happen when people are tired, so you shouldn’t handicap yourself before you even begin your day.

So go take a nap and dream of a fitter you. When you awaken, you’ll be ready to Get Active!


Demystifying HIPAA: Understanding HIPAA and How It Applies To Your Club

The Health Information Portability and Accountability Act - oft known as HIPAA - was passed by Congress and signed into law by President Bill Clinton in 1996. The law was designed with two purposes: to ensure that employees could move between jobs without losing their health insurance, as well as to protect the security and privacy of patient health information and standardize regulation of electronic data transmission.

As more and more clubs are beginning to collaborate with the medical community, clubs wonder whether or not HIPAA applies to them, or whether it could apply in the future.

IHRSA collaborated with three industry experts to produce an e-book entitled Demystifying HIPAA: Understanding How HIPAA Relates To Your Club. The e-book to help demystify HIPAA regulations for health club professionals. 


Click to read more ...


Girls on the Run is #50kStrong

With a mission of inspiring girls to be healthy and confident, Girls on the Run Northern Virginia is celebrating 15 years of building strong girls. In total, the campaign has impacted more than 50,000 girls in Northern Virginia (and over a million nationwide). On Friday, March 27 the Northern Virginia 2015 campaign kicks off with the message "Together, we are #50kSTRONG".

The effort envisions 'a world where each girl knows she has the ultimate power to be her best!"

Part of the campaign includes encouraging the girls and their coaches to take a picture of #50kStrong – Strong Girls….(fill in the blank) and post it on social media.

Allison Flatley, COO of Corporate Fitness Works and current IHRSA Board Member, serves on the board of directors for this wonderful cause and shared her "Strong Girls Make it Happen" message with us.


IHRSA 2015 Trade Show Video Recap

The IHRSA 2015 International Trade Show just kept getting better. The sold-out exhibition showcased 388 exhibitors, giving attendees from 84 countries an unparalleled opportunity to purchase the latest products and services for their clubs. IHRSA's International Convention & Trade Show is an essential part of the industry’s calendar and the one place where the world's health club market comes together to do business.

View more IHRSA 2015 Exhibitor Videos.


ABC Financial Names Paul Schaller new CEO / President

ABC Financial, the leading software and payment processing provider to the health and fitness industry, announced the promotion of Paul Schaller to Chief Executive Officer/President.

Industry experience and over 25 years at ABC have made Schaller a cornerstone of ABC’s success. Schaller became familiar with ABC’s mission early on as a 20-year-old client operating three North Carolina clubs.  After relocating to Arkansas, Schaller began his ABC career in a sales position and has worked closely with Founder and Chairman Jim Bottin during the last two-plus decades of dramatic company growth.

For more, visit the ABC Financial website.


Sales Tax Threat Continues for Pennsylvania Clubs

Pennsylvania Governor Tom Wolf recently announced his plans for his first executive budget that includes a plan to achieve property tax reform. In addition, his budget also advocates for an extension of this sales tax to include services, such as the ones that are provided at health clubs.

The governor is proposing to increase the sales tax from 6 to 6.6%, and is also looking to expand the tax base to include untaxed “amusement and recreation” services, which will likely include health club memberships.

IHRSA strongly opposes any tax proposals that would threaten healthy living practices.

For more information on Governor Wolf’s proposal, please visit To help support IHRSA's efforts to defend health clubs against harmful legislation, contribute to the 2015 ILC Campaign at


IHRSA 2015 Exhibitor Video: Balanced Body

At IHRSA, Balanced Body will feature its world class line of Pilates equipment as well as some exciting and innovative mindful movement options. This includes: MOTR, which combines the comfort of a foam roller with the challenge of three weight level resistances, giving facilities a challenging and incredibly diverse workout tool. Exercise categories include cardio, balance, agility, core, upper-body, lower-body and more. MOTRís innovative design allows members to work out in eight different body positions, and quickly switch resistance while targeting different areas. Itís an excellent group exercise or personal training option. All in a 43" cylinder that takes up minimal space or financial outlay. We will also be featuring the Bodhi Suspension Systemô, which has two independent ropes and four suspension points all in one system. No other single suspension system offers this. Each point adds fun and unique physical challenges. Exercise categories include: strength, stability, balance, proprioception, and flexibility. Perfect for group exercise and personal training. Options include attachment anchors for a wall, ceiling or door.


IHRSA 2015 Exhibitor Video: ASF Payment Solutions

Efficiency translates into dollars, and ASF provides products that help increase revenue through online payment programs, club management software, marketing tools and strategic partnerships. You're in business to help members lose things like weight and body fat. We're in business to help club owners gain things like new sales, more renewals and a higher return per member. Working with ASF will give you more time to focus on your staff and members to maximize your efforts and your results! 


Did You Miss an IHRSA 2015 Session? Or Miss IHRSA 2015 Entirely?

Audio (MP3) recordings from more than 60 IHRSA 2015 educational sessions will soon be available. Pre-order by this Friday, March 20 and you’ll pay the discounted on-site price! Single sessions are $20 and the full set is $399. Files will be sent via e-mail once they are ready. 

Titles include:

  • Wearable Technology: Friend or Foe to the Health Club Industry;
  • Cult Branding for Your Club;
  • Let’s Get Strategic: Creating a Marketing Plan that Will Get You Results;
  • 90 Minutes With the Most Connected Club Owners in the World;
  • Getting Social: The Savvy Way to Engage Your Members & Team;
  • And dozens more!

Simply complete the order form and return it to or fax to (617) 951-0056 to place your order.