The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.

 

 



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Wednesday
Mar222017

3 Ways Holmes Place Health Clubs is Retaining Millennials Through Programming 

by Matteo Cerruti, group exercise director, Holmes Place Health Clubs

Millennials are the largest generations yet—they’re estimated to be 2.5 billion strong globally and are moving into its prime working and spending years. This generation is shaping the way brands position their products or services to match the way millennials make their buying decision. Companies focused on engaging with them appropriately will differentiate themselves in the market place and forge long-term relationships with these special customers.

Retention remains the largest challenge of the fitness industry and we know that longer tenured members have bottom-line implications in the stability and growth of the fitness facilities. According to the 2016 IHRSA Health Club Consumer Report, millennials view their club membership as a short-term investment mainly due to competing career and/or family obligations, and also because younger adults are often more transient in nature.

Holmes Place Health Clubs—a 90-club business spanning 10 countries in Europe—has several millennial-geared strategies that fitness facilities can implement in their programming to secure lasting relationships, prevent early cancellations, and improve member retention.

Continue reading "3 Ways Holmes Place Health Clubs is Retaining Millennials Through Programming."

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Wednesday
Mar222017

Key Findings from the IHRSA 2017 Health Club Employee Compensation & Benefits Report

Two-thirds of North American health clubs offer employees a retirement plan, according to the IHRSA 2017 Health Club Employee Compensation & Benefits Report, which details compensation data for nearly 60 job titles. The report, released Tuesday, provides salary and compensation results based on data from more than 200 North American facilities.

“Payroll is one of the largest expenses among health clubs, as hiring and investing in staff plays a critical role in serving and retaining members,” said Jay Ablondi, IHRSA’s executive vice president of global products. “IHRSA has regularly conducted employee compensation research for more than 15 years to help club operators analyze and gauge their compensation practices against other club businesses.”

Continue reading "Key Findings from the IHRSA 2017 Health Club Employee Compensation & Benefits Report."

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Tuesday
Mar212017

How High-intensity Interval Training Can Transform Your Bottom Line

This is an IHRSA featured post, brought to you by True Fitness.

Even loyal health club members can be distracted by the bright, shiny new fitness fad that seems to emerge every few months. Functional training, barre workouts, indoor cycling in a quasi-nightclub setting, kettlebells—it’s hard to keep up. There’s even a new workout trend where you drum your way to fitness.

Health club owners can’t respond to every new craze that catches the public’s fancy—a row of conga drums isn’t about to replace your cardio room anytime soon. And the smart money remains on the tried and true of traditional exercise options—treadmills, elipticals, free weights, adjustable weight machines—members expect these choices to be available in any gym setting.

So you have a well-stocked club. Great. But are members getting the most out of it?  Because if they’re not reaching their fitness goals, then that shiny object gets a lot brighter.

Continue reading "How High-intensity Interval Training Can Transform Your Bottom Line."

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Monday
Mar202017

Identify Your Health Club’s Ideal Client to Maximize Marketing Power

The following post was written Lindsey Morando, cofounder of Get It Done Gals, for our Best Practices series.

Question: Many club operators feel as though they’re marketing everywhere, but not getting anywhere. How can I avoid this?

Lindsey Morando: When it comes to marketing, it’s all about visibility, and there are endless ways to make your business more visible.

It all starts, however, with your business’ “why.”

What’s your mission, your passion, your story? 
Facts tell, but stories sell.
Think about the ways you can share your story with the members of your community that will engage them and evoke emotions. You have to be honest, and open, and transparent.

There’s a reason why social media has changed recently. Facebook Live is incredibly popular right now, because people want more realness and authenticity, rather than perfectly edited and scripted videos.

It’s equally important that you identify your ideal client (IC) and get inside their mind: decide whom you should be catering to and market to them.

Continue reading "Identify Your Health Club’s Ideal Client to Maximize Marketing Power."

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Thursday
Mar162017

IHRSA 2017 in 60 Seconds

Is it possible to capture all the excitement from IHRSA 2017 in one minute? No, not really, but we're going to try.

We've posted dozens of dynamic videos capturing the action from IHRSA 2017 in Los Angeles and will be posting even more over the next few weeks. Our video editors are taking a deep dive into the hours and hours of great footage from interviews the IHRSA Live team conducted with globe-spanning IHRSA members, and will be creating a series of short videos that can be easily shared on social media.

IHRSA members are making the world a better place every day and we intend to tell their stories. Our goal is to find the most insightful, and delightful, moments from IHRSA 2017 and share them with the world. You can help by sharing your favorites with your social networks. Thanks!

Thursday
Mar162017

Lessons in Fitness Leadership: Patience and Time are Powerful

The Lessons in Fitness Leadership series highlights IHRSA’s industry leaders and thanks them for their continued commitment to growing, promoting, and protecting the health club industry. By sharing their business expertise, we hope that you will get to know them, what they've learned along the way, and how they view leadership.

Guy Cammilleri
World Gym International
Los Angeles, CA

 

What is the most fulfilling part of being a business leader in the fitness industry?

The fitness industry is a fun and sociable industry. With World Gym, where we have over 220 locations on six continents, our community is diverse but we all share something in common, a commitment to personal fitness and love for what we do. Those common bonds transcend our geography, affiliations, and cultures. It is fulfilling to work with such a diverse group of people all over the world who share common goals. One goal is to get more people into gyms so they can become more healthy and fit, which we believe is good for their happiness. It is pretty fulfilling to be selling health and happiness instead of products that might have more adverse effects.

Continue reading "Lessons in Fitness Leadership: Patience and Time are Powerful."

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Wednesday
Mar152017

Growing Your Gym’s Group Exercise Program

The following post was written Marisa Hoff, general manager of Stevenson Fitness, for our Best Practices series.

Question: We’d like to grow our group exercise program. Any thoughts on how we should go about doing that?

That’s a good question, as some larger clubs with many group exercise formats are having a hard time competing with the growing number of studios.

Continue reading "Growing Your Gym’s Group Exercise Program."

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Tuesday
Mar142017

3 Tangible Ways Cloud Computing Can Benefit Your Health Club

You don't need to be an aerospace engineer to appreciate air travel—and you don't need to be an IT expert to grasp the possibilities of the cloud at your health club. Here are three examples of how cloud technology can boost your bottom line.

1. It makes basic functions like renewals, class signups, and member purchases more efficient and cost-effective.

Continue reading "3 Tangible Ways Cloud Computing Can Benefit Your Health Club."

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Monday
Mar132017

The Top Social Media Moments of IHRSA 2017

IHRSA Board Selfie

IHRSA's Board of Directors kicked off IHRSA 2017 week with a board meeting, and got silly during the portrait shoot.

 

Two Keynotes Streamed on Facebook Live

For the first time, we streamed two of our keynote speakers—Martin Lindstrom and Johnny Earle (above)—on Facebook Live, reaching thousands of people who couldn't watch the presentations in LA. 

 

A Trade Show Marathon

Nadia Ruiz ran 26.2 miles on a treadmill at the SportsArt booth, raising more than $4,000 for the Make a Wish LA campaign. 


Johnny Cupcakes Retweet

The official Johnny Cupcakes Twitter account showed IHRSA some love by re-tweeting us to its 92,600 followers.  

 

Cool to see @tamrajudge and @eddiejudge outside the #IHRSA2017 Live studio!

A post shared by IHRSA (@ihrsa) on Mar 10, 2017 at 10:58am PST

The Real Housewives of IHRSA

You never know who you'll see at the convention! In 2015 Gronk worked out in the Life Fitness booth. This year Tamra and Eddie Judge, as seen on Bravo's "The Real Housewives of Orange County," were here promoting Cut Fitness and Woodway Treadmills.

 

Snapchat Filter Success

We created two official event Snapchat filters—another first—and hundreds of you used them!

 

$3 Million Raised at Augie's Bash

An impressive sum was raised at the BASH for Augie’s Quest, Life Fitness Co-founder Augie Nieto’s cure-driven effort focused on finding treatments and cures for ALS. 

Monday
Mar132017

New Marketing Tool Aims to Drive Consumers to Health Clubs

Did you know there are over 64 million fitness consumers in the U.S., and, each month, some 20 million of them are in search of ancillary fitness experiences?

Responding to their need, Practice, a new IHRSA associate member, has introduced Go2Practice.com, a game-changing, fitness search service and mobile site that drives consumers to health clubs. Practice is a marketing tool that showcases club amenities and offers consumers on-demand access. No memberships or burdensome administration tasks are involved. If a club offers trial passes and/or day/class rates, consumers can use Practice to find them, while traveling, when pursuing workout variety, or when they simply want to try something and someplace new.

Operationally streamlined, gyms will share their own pricing, class schedules, and general policies and will have insider views to traffic, marketing, and revenue analysis within their personalized member dashboard. This new online service showcases an extraordinary database with over 100,000 fitness options across the U.S. in one convenient place. This 20 million consumer audience is spending over $20 a month beyond their membership, Practice will help direct this $400 million monthly spend... to you! 

"Practice works for the fitness consumer and works for the gym, a true win-win," says IHRSA Executive Vice President of Global Prouducts Jay Ablondi. 

Learn more about Practice. Join in and enter promo code “IHRSA2017” for an exclusive free trail offer for IHRSA member clubs.