Niche clubs are extremely popular now. And with so many hot exercises the options are limitless.
Another reason niche studios are popping up everywhere is that not only are exercises diverse but who to cater to is, too.
In a recent Entrepreneur magazine story, it mentions IHRSA members O2 MAX Fitness and Overtime Fitness, both with programs for tweens and teens.
Patrick Ferrell, owner of Overtime Fitness, noted that research is paramount to a successful endeavor.
"You really can't do enough of it," says Ferrell. "You have to hone in on the key characteristics of your target demographic." He said one of his top resources was IHRSA.
For the entire story, visit Entrepreneur magazine.