Are we back to No pain, no gain? With the proliferation of and passion for high-intensity workout regimens, such as P90X, HIIT, CrossFit, Tabata, Insanity, and Training for Warriors, it seems so - in a manner of speaking.
Following a season of “kinder/gentler” exercise, including yoga, Pilates, and other low-impact routines, today there’s a move toward pushing the limits - everything’s harder, faster, and more aggressive.
Just ask a CrossFitter about AMRAP, i.e., “as many reps as possible.”
While high-intensity training isn’t a new concept, novel formats and clever branding are luring legions of sweaty enthusiasts who love the challenge and sense of community engendered.
If these workouts are attracting new or even former exercisers - and, thereby, inspiring more people to be active—that’s clearly a benefit. Clubs can capitalize on this zeal to enroll new members, reenergize bored or unmotivated ones, and keep their highly motivated clients satisfied, all of which works to grow revenues.
Intensity, however, brings with it the risk of injury and the potential of greater liability for clubs.
Check out the story on the needs of safety with high-intensity training.