Physical activity is declning in Europe, with over half of European adults reporting they seldom or never engage in exercise or sport. Exercise is on the decline among children as well - children in Europe are less active at age 15 than at age 11 and child obesity is climbing. Yet the benefits of an active lifestyle are well documented - improved health and happiness, better academic performance, lower health costs, and more productivity at work, to name a few.
European Week of Sport
In hopes of reversing this trend, the European Union is promotiong the first annual "European Week of Sport" using the hashtag #BeActive.
"The European Week of Sport aims to promote sport and physical activity across Europe. The Week is for everyone, regardless of age, background or fitness level. With a focus on grassroots initiatives, it will inspire Europeans to #BeActive on a regular basis and create opportunities in peoples’ everyday lives to exercise more."
European Week of Sport runs September 7th - 13th and focuses on four areas in which physical activity can be encouraged and enjoyed:
As part of this focus, European Week of Sport recognzes the importance of health and fitness clubs in the fight to increase physical activity.
"Sport clubs and fitness centres play an important role in providing opportunities for people to be active by offering equipment, games and classes in safe, fun and engaging settings."
This initiative presents a great opportunity for IHRSA clubs to promote their facility and use the buzz to attract business. Clubs hosting an event in conjunction with European Week of Sport can register the event on their website.
A weeklong promotion can encourage people to try a new type of exercise or recommit to a former routine, long term maintenance can be more difficult. IHRSA launched the #WhyGetActive campaign —which revolves around everyday people sharing their answers on social media to the question, “Why do you Get Active?” – in 2014 to provide a platform for sharing individual motivations and encouraging inactive people to find their own. The goal of the campaign is to elevate the discussion surrounding the many, many reasons to puruse an active healthy lifestyle.
To learn more visit ihrsa.org/whygetactive.