State Alliances

Working locally to protect and promote the fitness industry.

IHRSA’s Advocacy team has a long history of working in all 50 states on behalf of club operators to support positive policies and put a stop to legislation that’s harmful to the industry.

Recently, IHRSA has been working diligently in all 50 states and Washington D.C. to open—and, in some cases, reopen clubs—and keep these businesses operating.

To lobby individual governors and local lawmakers more directly, many IHRSA members are forming regional coalitions of operators within their state. IHRSA is committed to advancing physical activity and protecting and promoting the industry across the U.S. and is happy to work with these regional and state alliances.

These state alliances are beneficial to the industry as we work through closures and reopening. State alliances will become even more important as business returns and states begin imposing regulations and taxes on our already hurting clubs.

Arizona Fitness Alliance

1921 Palomar Oaks Way, Ste. 205

Carlsbad CA 92008

T: 858-525-2575

Key Contact(s): Shilpi Sullivan

Year Incorporated: 2020

California Fitness Alliance


Key Contact(s): Francesca Schuler & Randy Karr

Mission: To Advocate and Educate as a united voice for the Fitness Industry in California.

Advisory Board: Angel Banos, Randy Karr, Cory Brightwell, Marc Thomas, Don Dickerson, Francesca Schuler

Colorado Fitness Coalition

5801 S. Quebec Street

Greenwood Village, CO 80111

T: 303-770-2582, ext. 309



Key Contact(s): Paula Neubert

Mission: As a leader in our community, we will adhere to all State Public Health Orders, local health department orders, business re-opening rules and the most recent Executive Order mandating masks be worn at all times indoors to help minimize the spread of COVID-19. We will remind members and Team Members about best practices and will use reasonable efforts to enforce the rules and guidelines.

Benefits: One united voice working to keep our community fit, our members safe and our businesses open.

Advisory Board: Robin Jost - Planet Fitness, Kelsey Donahue - Orangetheory Fitness, Cory Brightwell - Chuze Fitness, JoAnna Masloski - Colorado Athletic Clubs, Heather Peterson - CorePower Yoga, Paula Neubert - Club Greenwood

Illinois Fitness Alliance

3611 N. Kedzie Avenue

Chicago, IL 60618

T: 773-644-2233


Key Contact: Steven Schwartz

Year Incorporated: 2020

Advisory Board: Peter Goldman, Katalin Rodriguez-Ogren, Gale Landers, Abby Phelps, Mel Kleist, Mike O'Meara

Maine Fitness Coalition

329 North Street

Saco, ME 04072

T: 207-229-6014

Key Contact: Scott Gillespie

Mission: Protect and promote Maine Fitness Centers

Maryland Coalition Of Health and Wellness Centers

2304 Churchville Road

Belair, MD 21015

T: 410-459-2400

Key Contacts: Keith Rawlings, Mark Miller

Year Incorporated: 2020

Mission: Making our Clubs "Essential"

Michigan Fitness Club Association

133 W Main Street, Suite 266

Northville, MI 48167

T: (248) 938-4228



Key Contact: Ed Eickhoff

Year Incorporated: 2020

Mission: The Michigan Fitness Club Association is a non-partisan association representing the health and fitness industry. MFCA is dedicated to promoting and protecting the economic and political interests of gyms, fitness studios, and exercise-related businesses throughout Michigan. Our goal is to provide a medium through which persons engaged in the health and fitness industry may advocate for and advance common business interests, to bolster the common business interests of the Association’s members through the promotion of the health and fitness industry, to foster conditions favorable to the development and expansion of health and fitness clubs, and to support initiatives leading to greater health. The association will establish relationships with, educate, and financially support those individuals running for office from both major political parties that believe in a legislative agenda that helps to improve the health and fitness industry for consumers and operators.

Benefits: Educating and promoting fitness and wellness to Michigan’s residents; Responsibly ending Covid-19 Guidelines and Regulations; Ensuring Due Process; Repeal of the Federal Tanning Tax; Tax Credits for gym memberships; Health Insurance discounts for gym memberships; Preserving Sales Tax Exemption.

Advisory Board: Bryan Rief, CEO - PF Michigan Group (Chair), Alyssa Tushman, Co-founder - Burn Fitness, LLC (Vice Chair), Edward A. Eickhoff, COO - PFMG Development, LLC (Secretary/Treasurer), Donald Jordan, Owner - F45 Training, Henry Dabish, CEO/Member - Powerhouse Gyms International, Thomas Purther, CEO - Cambridge Investors, Michael Dabish, Owner/President - Powerhouse Gyms, Mark DuFresne, Co-founder & Creator - Burn Fitness, LLC

Nevada Fitness Alliance

1921 Palomar Oaks Way, Ste. 205

Carlsbad CA 92008

T: 858-525-2575

Key Contact(s): Shilpi Sullivan

Year Incorporated: 2020

New York State Fitness Alliance

PO Box 1251

Latham NY 12110


Key Contact: Bill Lia

Year Incorporated: 2020

Mission: New York State Fitness Alliance is composed of Fitness Center and Studio owners, operators and industry vendors from across the state who have joined to create a unified voice in support of the growth and success of health and fitness businesses through shared values and initiatives that positively impact the lives of our members and people in our communities. It is our mission to unite fitness business owners from across New York State in a non-partisan organized effort that affects change, provides solutions, and contributes to the conversations impacting the vitality of our businesses, and health and wellness of New York residents.

Oregon Health & Fitness Alliance

24691 SW Cascade Vista Lane

Wilsonville, OR 97070

T: 5032779906


Key Contact: Jim Zupancic

Year Incorporated: 2020

Mission: The Alliance provides a unified, cogent and persuasive voice for the Oregon health and fitness club industry to effectively communicate public policy positions in Oregon and serve as a resource for accurate information for Oregon public bodies and/or officials who establish or enforce such public policies relating to the industry. The Alliance also communicates with and serves as an Oregon industry information resource to the media, and disseminates accurate information using social media, other electronic media and other means of communication.

Benefits: Benefits of membership include joining your voice with the voices of many other club leaders, and staying informed about issues so that you can nimbly respond to the rapid regulatory changes that impact your club.

PA Fitness Alliance

120 Pheasant Run

Newtown, PA 18940

T: 267-229-1142


Key Contact: Linda Mitchell

Year Incorporated: 2020

Mission: Create one voice to represent the fitness industry in Pennsylvania

Benefits: Power of numbers, sharing of information, networking and advocacy

Advisory Board: Jim Worthington, Linda Mitchell

Washington Fitness Alliance

123 Ohme Road, Suite 2

Wenatchee, WA 98801

T: 509-630-7307



Key Contact: Blair McHaney

Year Incorporated: 2020

Mission: To unify the voice of fitness and recreation facilities with Washington state policy makers.

Benefits: Current focus: Development of Covid-19 operational guidelines which allow for the safe and viable reopening of industry related facilities across the state.

Advisory Board: Blair McHaney (Chair) - Worx of Wenatchee Valley, Jack Tawney - Harbor Square Athletic Club, Shelly Stockman - Bainbridge Athletic Club, Evy Gillin - Wenatchee Racquet and Athletic Club, Ryan Vogt - Tri City Court Club, Joel Tallman - MUV Fitness, Allen Oskoui - Columbia Athletic Clubs, Sherri McMillan - Northwest Personal Training, Jen Masterson - PRO Club