“What digital presents right now to club brands is the opportunity to gain the most quality attention at the lowest costs possible, and in the process earn the trust of consumers to transact business as a result.”

Bryan O’Rourke

Fitness Industry Technology Council

Presented by Bryan O’Rourke, Fitness Industry Technology Council

Successful health club companies are incorporating digital marketing into their campaigns to keep up with the worldwide shift in marketing trends.

Learning Objectives:

  • Develop a digital marketing strategy that speaks to your health club’s mission and enhances your brand.
  • Discover the tools and platforms that will help you manage your digital marketing efforts.
  • Create relevant content and learn the most effective ways to use it.