Publications

“By integrating wearables into the member experience, it shows the club is taking an innovative approach to fitness.”

Mike Rucker, Vice President of Technology

Active Wellness

Presented by Michael Rucker, Active Wellness

The adoption of wearable fitness trackers is now reaching critical mass, and savvy health club owners and operators are finding ways to integrate this kind of technology into their club to benefit the member experience, contribute to ancillary sales, and boost retention.

Learning Objectives:

  • Review best practices for engaging your members with wearable technology.
  • Explore ways to get started, from the basics to more advanced practices and systems.
  • Learn tips to maximize your members’ experience—and your investment—by keeping them engaged.