Thursday, September 23 at 11:00 am

Using Technology To Grow Your Gym Business 35% a Year [WEBINAR]

Join Geoffrey Dyer and Christian Dyer from Crunch Fitness on Thursday, September 23, 2021 at 11 am EDT as they cover some of the innovations that have fueled their rapid growth.

Members: Free

Non-Members: Free

Technology VPF Next Webinar Dyer Geoff Speaker

Geoffrey Dyer


Crunch South Atlantic

Technology VPF Next Webinar Christian Dyer Speaker

Christian Dyer

Marketing Director

CR Fitness Holdings, LLC - Tampa, FL

CR Fitness has managed to grow 35% each year for the past 3 years. In the last year, they have added locations, broken records, and finessed their marketing strategy for today’s world.

In this webinar facilitated by Daron Allen, CEO of VFPnext, you will hear from Geoff Dyer and Christian Dyer of Crunch Fitness as they cover some of the innovations that have fueled their rapid growth.

Learning Objectives:

  • Determine site selection criteria for emerging markets

  • Generating leads, conversions, and retaining existing customers

  • Identify marketing drivers that fuel a successful grand opening

  • Learn how marketing and sales work hand in hand to drive results

“As the person responsible for marketing for Crunch South Atlantic, I am tasked with generating leads for an ownership group who expects the Marketing of the organization to play a major role in achieving the sales goals of the company...our company sets aggressive goals for lead generation and membership conversions every month. And our goals for "Grand Opening" a new club are even MORE aggressive! I will share some of what I have learned and what is currently working best in the marketplace.”

Christian Dyer

CR Fitness Holdings, LLC

Presenter Profiles:

Geoff Dyer is the President of CR Fitness Holdings LLC, the #1 Franchisee Group for Crunch Fitness with 34 locations throughout the Southeast including Atlanta, Tampa Bay, Orlando, and the East Coast of Florida.

CR Fitness Holdings has 12 more clubs in development that will open by the end of 2022 with plans to grow to 60 locations by 2023.

Prior to joining Crunch Fitness, Geoff was the Founder and CEO of Lifestyle Family Fitness, a Florida-based health club chain with 56 facilities across four states.

During Geoff's career, he served as the President on the Board of Directors of the International Health, Racquet & Sportsclub Association (IHRSA) from 2001 to 2002, and has served as the President of the Florida Health Club Association (FHCA) from 1994 to 2006.

Geoff is Chair Emeritus of the Palms of Pasadena (HCA) hospital and Chair Emeritus of the CEO Council of Tampa Bay, an organization representing more than 225 active CEOs, located in the Tampa Bay area of Florida.

Geoff was recognized by Ernst and Young as the Florida winner of the “Entrepreneur of the Year” award in 2005, named the 2007 Gulf Coast Business Review “Tampa Bay Area Entrepreneur of the Year” and was the 2008 recipient of the “Dale S. Dibble Award for Distinguished Service” by IHRSA.

Christian Dyer is the Marketing Director of CR Fitness Holdings LLC dba Crunch Fitness South Atlantic, with locations throughout the Southeast including Atlanta, Tampa Bay, Orlando and the East Coast of Florida.

Christian graduated from Ringling College of Art + Design with a degree in Advertising Design. Today, he has surrounded himself with a team of home-grown marketing professionals as well as strategic partners with cutting-edge technology to influence each stage of the consumer's life cycle.

Christian joined the Marketing team in September 2016 when Crunch had 7 Clubs operating. Crunch South Atlantic has grown to 34 Clubs averaging 38% growth over the past five years.

CR Fitness Holdings has 16 more Clubs in development that will open by the end of 2022 with plans to grow to 100 locations by 2025.