“Unselling, by definition, is honest seeking and sharing to build an ongoing relationship through collaboration. Products and services are utilized as part of the elements of mutual achievement, almost always resulting in increased business, repeat business, and referrals.”

Bill McBride

Active Wellness & BMC3

Presented by Bill McBride, Active Wellness & BMC3

The buying patterns of consumers is always evolving. Your club needs to stay ahead of the curve to retain your piece of the market.

Learning Objectives:

  • Discover how people now buy and learn how to enroll your best new customers.
  • Learn how to optimize prospect motivation and encourage their decision making.
  • Gain insight on coaching and customer service versus selling.