“After listening to the IHRSA webinar, I now have an action plan I can put into play at my clubs today! It contained very practical information.”

Kristie Stevens

Anytime Fitness - Tupelo, MS

Presented by Michael Rucker, Vice President of Technology, Active Wellness

Every health club operator wants to improve retention rates, and one of the most effective ways is to onboard them properly. Fortunately, this is much easier (and cheaper) than it has ever been before—thanks to technology.

This webinar will teach you how to effectively create a system to automate much of the onboarding process with measurable results using the technology you are probably already using.

Learning Objectives:

  • Explore common technology that can be used in the onboarding process
  • Learn a framework for effectively onboarding new members and staff
  • Understand the key performance indicators (KPIs) of your onboarding system
  • Using KPIs, develop methods for continual improvement
  • Discuss pro tips for those that might already have existing onboarding systems

Presenter Profiles:

Michael Rucker, Ph.D., has a doctoral degree in organizational psychology. In 2016, Rucker was recognized as one of the 50 most influential people in digital health by Onalytica. He currently sits on IHRSA’s Innovation & Technology Advisory Council, functions as the vice president of technology for Active Wellness and is a peer-reviewed author. You call follow Michael Rucker on Twitter at @performbetter or visit his website:

Webinar Format

IHRSA webinars are free for IHRSA Members and $79 for non-members. Each webinar purchased will provide you with access to the live presentation of your choice for as many of your staff as you choose, plus all downloadable materials, and unlimited access to the archived webinar for 60 days. The fee includes one webinar connection and one set of handouts for unlimited attendees at one location. Instructions for connecting to these valuable webinars will be sent to registered participants 24-48 hours prior to the event.