“Consumers are presented with many more choices, so to really do strategy well, fitness companies have to really be objective and evaluate what are they really capability of doing.”

Bryan O'Rourke

Integerus, LLC

Presented by Bryan O’Rourke, Integerus, LLC

The fitness industry is poised to experience tremendous growth in the coming decade as a variety of new business models emerge that are reaching a broader range of consumers.

Learning Objectives:

  • Learn how to evaluate your marketplace and attract members in today’s world.
  • Review the fundamentals of a health club strategy.
  • Explore business model alternatives should you consider pursuing.