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Sales Training for Trainers Who Don’t Like to Sell [WEBINAR]
Personal trainers don’t choose their career to become salespeople, but—like it or not—they must be involved in the sales process in order to foster a successful personal training program.

Michele Melkerson-Granryd
BB Fitness Studios
“Webinar attendees will gain techniques to retrain the trainers’ perception of their position in the sales process, and what they can do to increase the comfort of their position in that sales process.”
Michele Melkerson-Granryd
Castle Hill Fitness 360
Presented by Michele Melkerson-Granryd, Castle Hill Fitness 360
Personal training is an essential part of most health club’s and studio's non-dues revenue stream, but can be challenging for personal trainers who don’t consider themselves sales personnel.
Learning Objectives:
- Learn how to change the perception of sales through the importance of relationship building.
- Explore how to generate qualified leads and referrals.
- Review easy sales techniques and scripts to share with your trainers.