Publications

“Webinar attendees will gain techniques to retrain the trainers’ perception of their position in the sales process, and what they can do to increase the comfort of their position in that sales process.”

Michele Melkerson-Granryd

BB Fitness Studios

Presented by Michele Melkerson-Granryd, BB Fitness Studios

Personal training is an essential part of most health club’s non-dues revenue stream, but can be challenging for personal trainers who don’t consider themselves sales personnel.

Learning Objectives:

  • Learn how to change the perception of sales through the importance of relationship building.
  • Explore how to generate qualified leads and referrals.
  • Review easy sales techniques and scripts to share with your trainers.