Promoting Brain Benefits to Motivate Your Members

The strategy of using exercise to change your state of mind is more important than ever. Learn how to help motivate your members by promoting brain benefits.

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Karlie Intlekofer, Ph.D.

Global Wellness Researcher

Matrix Fitness

Mounting evidence shows that exercise improves mood, memory, and attention, yet most individuals struggle with exercise adherence. Fitness facilities can enhance member recruitment, engagement, and retention by leveraging the latest findings about how a single exercise session offers same-day benefits. This approach supports new and returning members by exposing them to the positive aspects of exercise, shifting the focus away from long-term disease risk reductions and instead highlighting the immediate benefits of exercise. This approach significantly aids exercise adherence as shown by published studies.

What’s more, bringing awareness to this kind of information helps members reframe their exercise experience in ways that promote sharing their fitness journey with others, further supporting your recruitment strategy. This strategy of promoting how exercise improves your state of mind may be more important now than ever, because recent events have led to unprecedented levels of anxiety and depression. Join Karlie Intlekofer, Ph.D., global wellness researcher at Matrix Fitness and co-founder of Treo Wellness, to learn the latest findings on the acute mental health benefits of returning to the habit of exercise, as well as ideas for how to communicate these in ways that will support member success.

Learning Objectives:

  • Learn the benefits of a single session of exercise on cognitive function
  • Identify many strategies for communicating the benefits to members in a way that enhances engagement
  • Learn how the positive mental health outcomes of an active lifestyle reduce symptoms of anxiety, depression, and attention deficits

“Join me to help your members get the most out of their exercise experience by highlighting the right kind of benefits in a way that supports their self-efficacy and commitment to an active lifestyle.”

Karlie Intlekofer, Ph.D., Global Wellness Researcher

Matrix Fitness

Presenter Profile:

As a published author and former faculty member at the University of Vermont, Karlie Intlekofer, Ph.D., is a dedicated fitness advocate with expertise in how exercise changes the brain. Intlekofer integrates evidence-based practices to develop customer solutions and help others reach their personal health goals.