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New Landscape, New Rules for Fitness Club Business

Learn how you can apply new business rules as we emerge from the pandemic to ensure your club is ready for a post-COVID world.

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Kepple Carrie Headshot

Carrie Kepple

Owner & CEO

Styles Studios Fitness

Join Carrie Kepple, Owner & CEO at Styles Studios Fitness, as she shares a deep dive into what has changed post-pandemic for fitness club business—what she describes as “old rules vs new rules”.

Understand the difference and learn how to apply the new rules to your business and capitalize on changing consumer dynamics.

Learning Objectives:

  • Learn how our old rules of business have changed post-pandemic

  • Learn why these dynamics have changed and why it matters

  • Learn the new rules and how to apply them to your business

  • Learn new consumer trends and mindset

“Join me in exploring the new rules to doing great business in the fitness industry and how you can apply those to thrive in a post-COVID world.”

Carrie Kepple, Owner & CEO

Styles Studios Fitness - Peoria, IL

Presenter Profile:

Carrie Kepple-Styles is an executive leader in the fitness industry for nearly 2 decades with global experience operating multiple clubs and now also owning a health club of studios. She served as the Chair of the IHRSA Board of Directors in 2020/2021 and is now Ex Officio for the group.

She resides in Illinois with her wife Amy and 4-year-old son where they opened their first pilot site for a new club model – Styles Studios Fitness which is now in the early stages of exploring franchising.