Publications

Presented by Bill McBride, President & CEO, Active Wellness; President & CEO, BMC3

A motivated sales team and an efficient sales process is the cornerstone of a successful health club. But, for many facilities, sales management isn’t as streamlined as it could be.

This webinar will set you on the right path. Active Wellness President & CEO Bill McBride will cover best practices in selling and managing the sales process. He’ll also review the importance of the entire sales cycle and explain how to motivate your team through various initiatives. The webinar is designed for membership representatives, membership sales managers, and is applicable to all department heads and personnel involved in generating revenue.

Learning Objectives:

  • Develop an effective sales approach, including techniques, questions, needs analysis, and closing.
  • Understand sales management strategies and best practices.
  • Hone your ancillary services sales strategy.
  • Maximize “wins” with new member on-boarding.

“IHRSA webinars bring the very best of content directly to all staff. It is an unbelievable vehicle for sharing best practices, enhancing everyone’s skill set, and bringing IHRSA education to many people. For everyone that wants to improve their performance, I encourage participation in an IHRSA Webinar. The better we all get, the better the industry gets!”

Bill McBride, President and CEO

Active Wellness; BMC3

Presenter Profile:

Bill McBride has over 25 years of industry experience leading and managing all aspects of commercial health clubs, medical fitness centers, residential, community, multi-tenant, and corporate fitness sites. McBride co-founded Active Sports Clubs and Active Wellness, LLC, and owns a health club consultancy called BMC3. He has served as chairman of the IHRSA Board of Directors, president of the Mid-Atlantic Club Management Association, and on the Industry Advisory Board for the American Council of Exercise. He currently serves as faculty for the Medical Wellness Association and The Medical Fitness Network (MFN) Advisory Boards; and on the ACSM Facility Standards & Guidelines 5th Edition Committee. McBride consults and speaks regularly on industry topics throughout the world.

Webinar Format

IHRSA webinars are free for IHRSA members and $79 for non-members. Each webinar purchased will provide you with access to the live presentation of your choice for as many of your staff as you choose, plus all downloadable materials, and unlimited access to the archived webinar for 60 days. The fee includes one webinar connection and one set of handouts for unlimited attendees at one location. Instructions for connecting to these valuable webinars will be sent to registered participants 24-48 hours prior to the event.