“Results show that any type of interaction with a member at risk of canceling can reduce the likelihood of dropping out by nearly 10%”

Jay Ablondi, IHRSA's executive vice president

Global Products

High member retention is a critical element of any successful health club business, but it’s easy to become complacent and put your retention strategy on the back burner as you get dragged into day-to- day issues.

What’s more, improving your member retention can feel like a massive undertaking. But remember, doing something—anything—to try to retain members is better than doing nothing.

This checklist, filled with findings from several IHRSA Retention Reports, is designed to help you give your member retention strategy the tune-up it deserves.