“Fitness training clients tend to be more committed to their workouts, have better retention rates and get better results, so the more successful that club operators can be at converting the occasion exercisers to PT and small group training clients, the healthier their members, and bottom lines, will be.”

Jay Ablondi, Executive Vice President of Global Products


Personal and small-group training form a significant share of non-dues revenue for health clubs. According to IHRSA's Profiles of Success, personal training is the number one profit center among leading health clubs, while small-group training is a close second among top fitness-only centers.

Data analyzed and reported in this report was compiled in 2016. It concentrates on health club consumers (i.e. those who used a health club within the last 12 months). Topics discussed include:

  • Fees paid for personal and small group training;
  • Usage frequency for training;
  • Market share by club type; and
  • Training preferences by demographic groups