Publications

It’s been a problem in the health club industry for years: hiring and retaining high-value employees. Whether it’s the front desk, management, or personal trainers, a health club’s staff is the face of the brand. When members have negative experiences with club employees, it can do serious harm to your retention and referral rates.

As more research emerges about consumer brand loyalty, we’re learning just how important human touch points are to customer experience. And customer experience is becoming a leading concern in today’s competitive marketplace.

This e-book will guide you through successful case studies of hiring and onboarding employees that will give you an edge in reducing attrition, improving retention, and increasing sales and non-dues revenue.

For years the industry has had a high employee turnover rate. It’s time to stop the revolving door and build a team that can take your club to the next level.

The e-book includes:

  • Introduction: Your People Are Your Brand
  • Part 1: Hiring & Onboarding: Instilling Culture, Teamwork, & a Shared Mission
  • Part 2: Turning Passion into Profit: Creating a Successful Team of Personal Trainers & Coaches
  • Conclusion: Keeping a Great Team Together