“To have a quality program, you need owner buy-in, and the program has to incorporate and make everyone feel welcome. ”

Kathleen Mahoney, Program Director

Pelican Athletic Club

The medical and public health communities are increasingly noting the mental and physical health benefits of remaining active into older age. Research suggests that exercise can benefit adults of all ages, and a significant amount of research concludes that exercise can help to prevent, delay, and treat many diseases and conditions that affect individuals as they age.

As a growing part of the population, older adults are one of the most promising, untapped membership segments. Health club memberships grew 72% among people older than 55 between 2005 and 2015. Many older adults are retired and become loyal members that have the time to join a health club and can fill off-peak hours. In their retirement, independence is also a top priority for them.

This e-book will help you:

  • Understand how programming for all ages benefits your club
  • Identify best practices for programming for a wide variety of ages
  • Learn from case studies of clubs with thriving programs for older adults