Publications

Presented by Christopher Laurin, Corporate Director of Marketing Communications and General Manager, Québec Region at Health Systems Group

Harnessing the power of engagement is vital if you want to keep your health club members around for a long time, while helping them reach their goals. Don’t leave your business’ member engagement to chance.

To succeed in today’s competitive market, your club’s engagement strategy should happen by design. You need to carefully conceptualize, plan, and consistently execute a strategy that keeps members coming back.

This webinar will show you a framework for creating an environment where your members will thrive and experience a strong sense of belonging, commitment, and loyalty.

Learning Objectives:

  • Understand the definition of member engagement.
  • Learn the characteristics of members who exhibit a strong sense of belonging, commitment, and loyalty.
  • Learn about a framework that helps club operators connect, inspire, and support their members.
  • Review examples of member incentive campaigns that foster greater engagement.

“Member engagement is a complicated issue for most organizations. It takes tremendous focus and hard work to maintain a membership. By understanding the vital pieces that shape the member’s journey/experience, we can take the right steps to solve the retention puzzle.”

Christopher Laurin, Corporate Director of Marketing Communications and General Manager

Québec Region at Health Systems Group - Canada

Presenter Profile:

Christopher Laurin is the Corporate Director of Marketing Communications and General Manager for the Québec Region at Health Systems Group, a Canadian company that provides professional consulting and management services in the fitness, sport, recreation, and wellness fields.

With over 30 years of experience in fitness and recreation operations, Laurin has hands-on expertise in innovative program development, marketing, strategic and operational planning, staff development, and facility design. He has a proven record of building high performing staff teams, developing strong relationships with community stakeholders, and increasing the quality of a facilities’ programming.

Webinar Format

IHRSA webinars are free for IHRSA members and $79 for non-members. Each webinar purchased will provide you with access to the live presentation of your choice for as many of your staff as you choose, plus all downloadable materials, and unlimited access to the archived webinar for 60 days. The fee includes one webinar connection and one set of handouts for unlimited attendees at one location. Instructions for connecting to these valuable webinars will be sent to registered participants 24-48 hours prior to the event.