Publications

Presented by Frank Lawrence, CEO, Little Rock Athletic Centers

In this webinar, you’ll learn how to gauge the health of your club through member attrition and retention—including what KPIs are used. You’ll also discover how the importance of your gym’s people (both internal and external), the significance of relationships, and the value of community building can come together to grow your brand to its maximum potential.

Learning Objectives:

  • Gain with a fresh appreciation and a keen sense of ownership for your brand.
  • Improve your bottom line by recognizing and adjusting factors affecting member attrition and retention.
  • Build your brand and further its mission by incorporating people, relationships, and community.
  • Generate enthusiasm internally and externally for what your brand represents, creating a way of living rather than a job to complete.

“Through this webinar, participants will gain a distinct advantage leading to growth and success as they represent their brands and move forward in our ever-changing industry.”

Frank Lawrence, CEO

Little Rock Athletic Centers, Little Rock, AR

Presenter Profile:

After a long career in the banking business, Frank Lawrence moved on to head up Arkansas’ largest locally owned network of athletic clubs. Lawrence’s passion for CrossFit and his business savvy have helped usher in a new era for Little Rock Athletic Centers. His work there started as a hobby and eventually became a full-time job managing and running the Little Rock Athletic Centers as part owner and CEO.

Webinar Format

IHRSA webinars are free for IHRSA members and $79 for non-members. Each webinar purchased will provide you with access to the live presentation of your choice for as many of your staff as you choose, plus all downloadable materials, and unlimited access to the archived webinar for 60 days. The fee includes one webinar connection and one set of handouts for unlimited attendees at one location. Instructions for connecting to these valuable webinars will be sent to registered participants 24-48 hours prior to the event.