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Group Fitness Variety and Strategy for Increased Revenue

Group fitness can be a complex offering at your facility. Learn best practices to keep your programming fresh. This IHRSA Online Learning class is available to you on-demand with in-depth content.

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Non-Members: $39

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Knight Cohee Ingrid 20

Ingrid Knight-Cohee

Fitness Industry Consultant

Keep your group fitness programming from going stale and members interested. Learn innovative ways to shake up your programming to increase revenue and offerings. Gain new strategic ideas to use with your staff and your community to provide effective programming.

Learnings Objectives:

  • Discover how to tap into member preferences to offer state-of-the-art programming
  • Identify your audience, hone in on your club’s brand, and capitalize on market strengths
  • Learn key "quick fixes" when members don't seem to take to new programming schedules

Presenter Profile:

As a leader in group fitness management for both large and small organizations for over 20 years, Ingrid Knight-Cohee specializes in inspiring healthy living and better business through innovative group fitness programming. Knight-Cohee currently serves on the Fitness Advisory Committee for the BC Recreation and Parks Association and holds degrees in human kinetics and exercise & health psychology.