Presented by Dustin Schnee, Regional Fitness Director, Merritt Clubs
The buyer’s journey is the process a customer goes through as they decide to join your gym. Once they sign up, the work continues as they embark on the member’s journey. This stage is perhaps the most important, as experiences along the member journey directly impact member retention.
To compete in today’s market, health clubs’ member’s journey must foster legendary loyalty. This webinar will guide the way.
Merritt Clubs Regional Fitness Director Dustin Schnee will share key strategies to increase member retention through a quality member experience, club programs, and engaging touchpoints. He’ll also identify best practices at the micro level that you’ll be able to implement in your club right away.
- Identify key touchpoints in the member's journey that could directly impact the member’s lifespan
- Understand the role all departments play in the member’s journey.
- Review cross-departmental promotional strategies that can bring member loyalty to the next level. Glean ideas from other industries that think differently on how to wow the consumer.