CBI November 2016

In 1971, Zoe and Ed Veasey and their two partners planted a dream in a cornfield in Haverhill, Massachusetts. Since then, that seed has grown into Cedardale Health & Fitness, the largest health and recreation facility in New England and one of the industry’s truly iconic clubs. They and their children and grandchildren ensure generation-to-generation greatness.

“CBI is a great publication. It is clear, comprehensive and provides a multitude of ideas and resources.”

Brent Darden, Principal

Brent Darden Consulting, Richardson, TX

Highlights of this issue include:

  • World Bank Fitness: Mike James makes all the difference
  • 2016 IHRSA Institute: A story of achievements and accolades
  • The Core of Success: Exciting new products make for strength
  • Fitness Forever: The senior market is about to explode
  • New Name, New Show: Athletic Business arrives in Orlando
  • First Person: Kevin McHugh, the COO of The Atlantic Club, discusses business, the value of medical fitness, and meaningful philanthropy
  • F.I.T. Extra: Sturdy, high-performance flooring products provide increased support and stability
  • First Set: “What’s the game-changer that we’re not seeing?” wonders IHRSA chair Rasmus Ingerslev
  • New Board Member: CBI is pleased to introduce Anastasia Yusina, another new member of the IHRSA Board
  • Best Practices: John Atwood identifies the financial data that club operators need to monitor
  • In Brief: How to master the basics and the intricacies of EMV credit card transactions
  • Value Proposition: Ken Edelman and Balanced Body have been championing Pilates for 40 years
  • Last Rep: We can accomplish so much more by working together, posits Joe Moore, the president and CEO of IHRSA