CBI March 2016

A true Renaissance woman, Randi Zuckerberg is an author, performer, entrepreneur, media authority, Facebook alumna, and the founder and CEO of Zuckerberg Media. Her wide-ranging expertise and razor-sharp focus allow her to “demystify” perplexing matters, e.g., emerging technologies. She’ll explore “Exciting Trends Impacting Your Business” in her Matrix Fitness–sponsored IHRSA 2016 keynote presentation.

“CBI is a great publication. It is clear, comprehensive and provides a multitude of ideas and resources.”

Brent Darden, Principal

Brent Darden Consulting, Richardson, TX

Highlights of this issue include:

  • Success Is a Process: Robert Brewster on The Alaska Club
  • Textbook for the Times: John McCarthy’s guide to the industry
  • Uniting Latin America: IHRSA events bring clubs together
  • A Cure for Inactivity: The answer is health-promotion programs
  • IHRSA 2016: Your guide to the goings-on in Orlando
  • First Person: NeV Senior Vice President Derek Gallup shares his insights and suggestions on club fitness and retail matters
  • First Set: Board Chairperson Molly Kemmer shares her “Keys to Success,” one of which is a 20-year friendship
  • Best Practices: Shannon Malooly on leveraging videos; Brent Darden on value propositions
  • In Brief: It’s time for clubs to WHIP up support for a PHIT America
  • Success by Association: “IHRSA has always had our backs,” say the Banos brothers, of Gold’s Gym’s SoCal
  • Value Proposition: A corporate reorganization has allowed ABC Financial to better meet everyone’s needs
  • Last Rep: Joe Moore, the president and CEO of IHRSA, imagines how wonderful IHRSA 2016 will be