CBI June 2016

Life Fitness, its president, Chris Clawson, and its corporate parent, the Brunswick Corporation (NYSE: BC), are nothing if not ambitious. Last year, the Rosemont, Illinois–based equipment manufacturer acquired SCIFIT Systems, Inc., and, this year, Cybex International, Inc., two moves that could take the company to $1.5 billion in revenues by 2020. And that’s just for starters!

“CBI allows me to more effectively identify areas that I encourage my management team to review.”

Patricia A. Laus, CEO & Owner

The Atlantic Club, Manasquan/Red Bank, NJ

Highlights of this issue include:

  • IHRSA ’16 Succeeds: More than 10,700 attendees agree
  • The Problem Solver: CRM applications eliminate issues
  • The Big Questions: What opportunities are overlooked?
  • Data on Demand: How to manage one’s equipment assets
  • First Person: Industry veteran Geoff Dyer embarks on a new path with the Crunch Fitness West Florida franchise group
  • F.I.T. Extra: Selectorized and circuit-training equipment remain staples of strength-training programs
  • First Set: Board Chairperson Molly Kemmer reflects on what’s ending, and also on what’s beginning
  • Best Practices: Chez Misko explicates incentive programs; Joe Cirulli explores small-club strategies
  • In Brief: Become a club “champion” by joining IHRSA’s Industry Leadership Council
  • Success by Association: The Wisconsin Athletic Club, an IHRSA founding member, celebrates its 40th anniversary
  • Value Proposition: After scoring with consumers, Virtuagym decided to go commercial with its software
  • Last Rep: Joe Moore, the president and CEO of IHRSA, shares some of his “favorite things” about the association’s 35th convention and trade show