CBI July 2020

The two Gold’s Gyms they own and operate in New York state are safe in the hands of the Murphy family.

“Our No. 1 focus, during the pandemic, has been to help and care for our staff, members, and people in the community-at-large as much as possible. Financial concerns have been secondary.”

Don Murphy, Franchisee

Gold’s Gym


  • Family Values: Like health clubs worldwide, the two Gold’s Gyms in Newburgh and Middletown, New York, have been battered by the COVID-19 pandemic. But Don Murphy and the other members of his family, who own and operate the clubs, have not only battled to protect them—they’ve also prepared them for what they regard as an historic opportunity for greater success.
  • The IHRSA Global 25: In Part I, CBI eyes a shaky future; in Part II, in August, it appraises a solid past.
  • In a Time of Crisis: Five industry leaders share their thoughts on maintaining good member service.
  • All-Out to Chill-Out: A peek at some HIIT and recovery products that should have debuted at IHRSA 2020.
  • Safe to Work Out? Membership-experience expert Blair McHaney endorses data to ensure member safety.

News & Know How

  • News: IHRSA 2020 award winners; temperature-check tech; Gold’s Gym’s status; Bill Murray supports his club; Crunch on the rebound; rules for reopening; One Year Later, Com-petition Academia; and more.
  • Latin American News: ACAD Brasil petitions government to assist; COVID-19 leads operators to unite and affiliate; and clubs strive to identify new reopening standards.
  • First Person: Michael Jeffrey, TRUE Fitness’ director of international sales, on the industry’s health.
  • On the Move: NAC stages celebrity drive-by for children; Genesis Health Clubs revises and revamps to reopen; Fit Summit goes online to serve Asia-Pacific industry.

IHRSA Report

  • ‘Righting’ the Industry: The pandemic gives clubs a chance to review and improve, suggests IHRSA Chairperson Jason Reinhardt in this month’s First Rep.
  • Best Practices: Adam Zeitsiff, the CEO of Gold’s Gym International, on in-club vs. online offerings.
  • Exercise in the Army: Major General Lonnie G. Hibbard on the implications of the new Army Combat Fitness Test in this month’s Grow, Promote, Protect.
  • Value Proposition: Les Mills: When people were sheltering in place and dealing with lockdowns, this company reached out to the world to keep people active and engaged.
  • Reappraising the ‘New Normal’: The Great Recession contains COVID-19 lessons, says Joe Moore, president and CEO of IHRSA.