CBI February 2017

Johnny “Cupcakes” Earle, the proprietor of a retail business that sells T-shirts disguised as, well, cupcakes, is an impassioned and irrepressible entrepreneur who’s convinced that feelings, memories, and magic are the keys to satisfied, repeat business. “Have fun, keep creating, and take risks!” he says. His IHRSA keynote presentation, “Viral Business: Inspiring Customer Loyalty,” is sponsored by Matrix Fitness.

“CBI is the best magazine in the health club industry!”

Laury Hammel, President

The Longfellow Club, Wayland, MA

Highlights of this issue include:

  • Looking Ahead II: 2017 insights from new IHRSA members
  • #WhyGetActive: Active Wellness has winning answers
  • Nothing but the Best: Cherry Creek relies on certifications
  • Passion vs. Practicality: The delicate balance of club design
  • First Person: IHRSA 2017 keynote speaker Martin Lindstrom describes what Sherlock Holmes sees that BIG Data often misses
  • F.I.T. Extra: Creative group exercise programming is inspiring and driving many of 2017’s top fitness trends
  • First Set: In a techno-centric world, empathy and social intelligence are key, says IHRSA Chair Rasmus Ingerslev
  • Best Practices: Shannon Malooly on creating a winning logo; Kevin Caldabaugh on besting the boutiques
  • In Brief: This year, PHIT, the IHRSA-backed legislation, enjoys an improved chance of passage
  • Success by Association: As it closes in on its 40th year, Plymouth Fitness maintains its fresh, contemporary appeal
  • Value Proposition: Netpulse has pivoted from being a hardware company to being a leading app provider
  • Last Rep: Finally! A better chance that PHIT might pass, observes Joe Moore, the president and CEO of IHRSA