CBI April 2016

For the past year, Molly Kemmer, the regional director of community services for EXOS/ MediFit, has been minding the industry’s business as the chairperson of IHRSA’s board of directors. Now, as she prepares to step down, this energetic, analytical, and insightful observer of the health and fitness club industry touches on a wide range of topics in this month’s “CBI Interview.”

“CBI is the best magazine in the industry. The great quality of the people and companies reported on inspires me to be a better operator and leader in the fitness industry.”

Rasmus Ingerslev

Repeat Fitness, Denmark

Highlights of this issue include:

  • Retention Magic: The Net Promoter Score works wonders
  • Fresh Corporate Fitness: New needs create new opportunities
  • The Institute in Action: A look at IHRSA’s best-kept secret
  • Defending Your Data: Providing cybersecurity for clubs
  • European Spa Experience: Aspria has lots of lessons to teach
  • First Person: Anne Z. Hawkins, the executive vice president of STR, explicates a new industry benchmarking system
  • F.I.T. Extra: Total-body cardiovascular equipment maximizes both a club’s and its members’ returns
  • First Set: Board Chairperson Molly Kemmer reflects on the reality and resilience of 2016 industry trends
  • Best Practices: John McCarthy on club financing options; Scott Lewandowski on outdoor activities
  • In Brief: Three problematic club situations, and how to deal with them legally and equitably
  • Value Proposition: h2 fit is utilizing big data to turn members’ and clubs’ metrics into benefits for both
  • Last Rep: How well is your club really doing? Check out IHRSA’s 2015 Profiles of Success, suggests Joe Moore, the president and CEO of IHRSA.