“CBI is the best magazine in the industry. The great quality of the people and companies reported on inspires me to be a better operator and leader in the fitness industry.”

Rasmus Ingerslev

Repeat Fitness, Denmark

Highlights of this issue include:

  • Retention Magic: The Net Promoter Score works wonders
  • Fresh Corporate Fitness: New needs create new opportunities
  • The Institute in Action: A look at IHRSA’s best-kept secret
  • Defending Your Data: Providing cybersecurity for clubs
  • European Spa Experience: Aspria has lots of lessons to teach
  • First Person: Anne Z. Hawkins, the executive vice president of STR, explicates a new industry benchmarking system
  • F.I.T. Extra: Total-body cardiovascular equipment maximizes both a club’s and its members’ returns
  • First Set: Board Chairperson Molly Kemmer reflects on the reality and resilience of 2016 industry trends
  • Best Practices: John McCarthy on club financing options; Scott Lewandowski on outdoor activities
  • In Brief: Three problematic club situations, and how to deal with them legally and equitably
  • Value Proposition: h2 fit is utilizing big data to turn members’ and clubs’ metrics into benefits for both
  • Last Rep: How well is your club really doing? Check out IHRSA’s 2015 Profiles of Success, suggests Joe Moore, the president and CEO of IHRSA.