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“Think of programs as retention tools that build long- term member involvement and interaction with your staff as well as your other members.”

Kevin McHugh, chief operating officer

Atlantic Club

Today’s consumers are seeking solutions to their pressing weight loss, chronic disease, medical wellness, and community health questions (to name a few). And health clubs are perfectly positioned to offer guidance and support, creating tight knit communities between members, staff, and club visitors.

Not only that, but clubs also provide a breadth of knowledge in health and fitness, extensive resources, and a readily available infrastructure accessible to all members. As a result, many clubs have developed targeted programs designed to address member needs and help these people achieve their ultimate goals.

This toolkit is designed to help you:

  • Understand why health promotion is important for health clubs
  • Design a successful successful wellness program
  • Implement your wellness program, based on four case studies
  • Evaluate your program
  • Learn from worksheets and additional resources