Publications

Over two-thirds of U.S. adults are obese. As a result of this sobering statistic, many club businesses are beginning to provide more opportunities to help members safely reach and maintain a healthy weight.

This toolkit provides clubs with foundational knowledge that they can use to create an entry-level weight loss program. According to IHRSA data, weight loss is one of the top five reasons people join a health club. This works to a club’s advantage since offering a weight loss program is an excellent way to gain new members, retain current members, and encourage all individuals to pursue and achieve their wellness goals.

“Wanting to lose weight is one of the top five reasons people join a health club. Attract new members and re-engage existing members by helping them meet their goals by offering a weight loss program.”

This member-exclusive toolkit contains an instructional e-book, weekly education ideas document, and a weight loss tracking spreadsheet. These resources will give club owners some general information on simple ways that they can successfully build and implement a weight loss program for their members, while specifically focusing on how to:

  • Structure an effective weight loss program
  • Identify a specific target audience for the program
  • Decide who will manage the program
  • Choose a time and location for the program
  • Track metrics for success
  • Generate ideas for weekly educational themes