Publications

“It’s important for clubs to differentiate themselves in ways that do not compromise their values or their integrity.”

Shannon Malooly

The Claremont Club

Presented by Shannon Malooly, The Claremont Club

Properly constructing your health club’s brand involves identifying who you are, creating consistent content, and developing your character and voice.

Learning Objectives:

  • Learn how to revive your club's brand without compromising your identity or integrity.
  • Gain insight on how to streamline your brand appearance and become easily identifiable.
  • Discover how to transform your community perception and reputation, and stand uniquely among your competition.