“Boomers buy bling, millennials buy experiences.”
Stephen Tharrett, Co-Founder
Boomers and Millennials: Cashing in on Their Distinct Purchasing Ideologies
One size doesn't fit all when it comes to Baby Boomer and Millennial health club members. (Sponsored by ABC Financial)
Member Price: Free
Non-Member Price: FreeDownload
Presented by Stephen Tharrett, Club Intel
With baby boomers and millennials now equally attractive as demographics, health clubs may want to rethink how they're attempting to engage with both.
- Review the purchasing attitudes and behaviors of millennials and boomers.
- Identify differences between the clashing behaviors and beliefs of these two highly influential generations and what it means in regards to club offerings and positioning.
- Gain insight on how to market to each of the respective generations.